GAINESVILLE, FL  – Nicole Lee, a master’s student at San Diego State University, is this year’s winner of the Grunig PRIME Research Fellowship. The fellowship − named for James E. Grunig, Ph.D., and Larissa A. Grunig, Ph.D. − is presented by the Institute for Public Relations (IPR) and sponsored by PRIME Research.

Lee will enter a six-week fellowship in the PRIME Research offices in Ann Arbor, Michigan during summer 2012. She will receive a $5,000 stipend and will submit a research paper to be published (by IPR) at which time she will receive another $2,500 from IPR. Her research emphasis interests are the role of mentorship in public relations and employee engagement.

“We are delighted to have Nicole Lee as the fifth recipient of the Grunig PRIME Research Fellowship,” said Mark Weiner, CEO for PRIME Research in North America.  “The Fellowship aims to foster interest in public relations research as a career path; Fellows contribute to PRIME’s research-based consulting for global clients.”

“We congratulate both Nicole Lee and PRIME Research for what we believe will be a mutually beneficial relationship,” said Jim Grunig. “Selected from a strong field of applicants for the 2012 PRIME Research Fellowship, Ms. Lee will glimpse life inside one of the world’s premier research operations.”

Lauri Grunig added: “Ms. Lee brings an academic understanding of both qualitative and quantitative methods. Her graduate studies have prepared her well for the challenges of applied research. We expect the relationship between PRIME Research staff, its clients and Ms. Lee to endure long past their six weeks together in Ann Arbor.”

The Grunigs are professors emeriti in the Department of Communication at the University of Maryland, College Park. Together they have written or edited 10 books. Each has written more than 200 articles, book chapters, monographs, reviews, and conference papers on public relations theory and research. They have lectured in 43 countries, won nearly every major award for public relations educators, and advised hundreds of master’s and doctoral students.

About PRIME Research

A communication research innovator, PRIME Research’s locations in the USA, Brazil, Uruguay, UK, Germany, Switzerland, India and China serve clients in 35 countries. With fifteen industry practice areas as well as a complete array of public relations monitoring, research, evaluation and consulting services, PRIME leverages its marketing and corporate communications expertise to help clients to build brands and reputations. For more information on PRIME, visit

About IPR

The Institute for Public Relations is an independent foundation dedicated to the science beneath the art of public relations™ and focused on research that is applicable in communications practice. Its research is available free at and provides the basis for the organization’s professional conferences and events.

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Jenn Moyer
Institute for Public Relations

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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