PDF: Standards Compliance Statement for Agencies and Research Firms to Include in Reports
All work performed for this project adheres to current public relations research and measurement standards published by the Coalition for Public Relations Research Standards, available at https://instituteforpr.org/researchstandards/ . The standards cover a number of areas, such as described below. Complete text of each standard is published at the listed URLs.
Social Media Measurement
Traditional Media Measurement
Return on Investment (ROI) and Related Metrics