PDF: Standards Compliance Statement for Agencies and Research Firms to Include in Reports

All work performed for this project adheres to current public relations research and measurement standards published by the Coalition for Public Relations Research Standards, available at https://instituteforpr.org/researchstandards/ . The standards cover a number of areas, such as described below. Complete text of each standard is published at the listed URLs.

Communications Lifecycle

Social Media Measurement

Traditional Media Measurement


Return on Investment (ROI) and Related Metrics

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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