PDF: Standards Compliance Statement for Inclusion in RFPs

We will give preference to proposals that expressly indicate compliance with the current public relations research and evaluation standards published by the Coalition for Public Relations Research Standards, available at https://instituteforpr.org/researchstandards/. The standards cover a number of areas, such as described below. Complete text of each standard is published at the URL listed.

Communications Lifecycle
https://instituteforpr.org/prrsc_document/communications_lifecycle/

Social Media Measurement
https://instituteforpr.org/prrsc_document/social_media_measurement/

Traditional Media Measurement
https://instituteforpr.org/prrsc_document/traditional_media_measurement/

Ethics
https://instituteforpr.org/topics/ethical-standards-and-guidelines-for-public-relations-research-and-measurement/

Return on Investment (ROI) and Related Metrics
https://instituteforpr.org/prrsc_document/return_on_investment_and_related_metrics/

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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