Determining how to best handle Wikipedia entries when you are in public relations remains challenging. Wikipedia articles continue to load at the top in search results as Wikipedia remains the sixth most popular website in the world. This makes it a site not to be ignored, and the impact of Wikipedia can be especially profound … Continue reading Rules for Wikipedia Editing for Public Relations
This is a follow up to Rachelle Spero’s previous blog post: Social-Enabled Enterprise for Employee Engament. The corporate adoption of social technologies for employee engagement is a complex issue as many companies still struggle with how best to activate employees externally to help the company build trust, credibility, reputation, awareness, authority, education or relationships with … Continue reading Steps to a Social-Enabled Enterprise (Part II)
This month, four major corporations – GE, GM, McDonald’s USA and Southwest Airlines – adopted a set of interim metrics proposed by the Coalition for Public Relations Research Standards. Those standards, focusing on traditional media measurement, social media measurement, return on investment and the communications lifecycle, are now available for free download: The Standards Summary … Continue reading PR Research & Measurement Standards Available for Download
This is part one of a two-part blog for the Institute for Public Relations Organizational Communication Research Center. Social technologies such as blogging, chats, crowdsourcing, wikis, ratings, reviews, discussion forums, and even social gaming are transforming the company intranet from a transactional file-sharing server to an employee-driven communications network that is tightly connected to business … Continue reading Social-Enabled Enterprise for Employee Engagement (Part I)
The Web 2.0 era has changed the basic landscape of communication, including that of the internal communication of companies. Organizations today can access various communication tools for reaching and engaging employees, ranging from traditional print publications (such as newsletters, magazines, and posters) to phone calls, intranets, face-to-face communication, and emails to Web 2.0 tools (such … Continue reading Engaging Employees: Effectiveness of Traditional vs. New Media Channels
In a recent book chapter*, Fraser Likely and Professor Tom Watson discussed public relations measurement and evaluation practices over the past 40 Years. In this extract from the chapter, they look to the future. The debate over valid methods of measurement and evaluation of public relations has a considerable history. It is characterised by the … Continue reading Future Trends in Measurement and Evaluation
Information for this post was adapted with permission from PR News’ Employee Communications Guidebook, Vol. 4. Copies are available digitally and in print at www.prnewsonline.com/pr-press. Effective public relations begins with excellent employee communications. However, with the distressingly low levels of trust among the new generation of digitally savvy workers who seek more involvement in decision-making, … Continue reading Using Research is Key for Solving Employee Communication Problems
As I mentioned in my last blog, PR luminaries, including Paul Holmes, are calling for practitioners to tap into “Big Data.” The Summer 2013, Issue of Kellogg Magazine (published by the Kellogg School of Management at Northwestern University) includes “Embracing a Big Data Mindset ” in which Florian Zettelmeyer, professor of marketing at Kellogg and an … Continue reading It’s Not Big Data, It’s Analytics
Wikipedia and public relations professionals have a long history. Since at least 2006, Jimmy Wales, co-founder of Wikipedia, has asked public relations professionals to follow the “bright line” rule and make requests for changes to their company or client’s Wikipedia page through “Talk” pages instead of directly editing. In 2012, I conducted a survey of … Continue reading There’s Improvement, but Problems with Wikipedia’s Bright Line Rule Continue
Results of an experiment testing whether message or medium is more important when dealing with a crisis highlights the importance of choosing proper communication channels. The experiment included 1,677 participants who were given a fictional crisis scenario and one of three message types (information, apology, sympathy) via one of three mediums (newspaper, blog, twitter). Three … Continue reading Medium is Still the Message in a Crisis
With the tremendous growth of social media in public relations, using research and insights to guide decision-making and strategy relating to social media has never been as important as it is today. Along with the increase of social media research, more organizations are making their research publicly available. Similarly, colleges and universities are adopting open … Continue reading The Best Social Media Research in 2013: What’s Your Favorite Study?
My academic and professional careers have been eclectic enough that I’ve sampled the literature from numerous diverse fields. Most overlap little or not at all. (Safe to say I’m the only author published both in “Transfusion” and “Journal of Communication Management”!) Some, however, treat similar subjects, and on occasion the scholars in two fields actually … Continue reading Change Management Communication: Is It Somehow “Different”?
Most public relations practitioners would agree that blogs have significantly influenced how organizations communicate. Blogs cover a vast number of topics and there are several types – personal, organizational, news, etc. Organizational blogs are beneficial for their ability to bypass gatekeepers like the media, but in reality few people regularly read an organization’s blog. News … Continue reading Intermedia Agenda Building of the Blogosphere
Topic: Research, Science-Practice Knowledge Transfer Author(s), Title and Publication Latham, G. P. (2007). A speculative perspective on the transfer of behavioral science findings to the workplace: “The times they are a-changing”. Academy of Management Journal, 50(5), 1027-1032. Summary This article does not describe a research project but rather is a provocative essay regarding a long-time … Continue reading A speculative perspective on the transfer of behavioral science findings to the workplace: “The times they are a-changing”
IPR friends occasionally send me research conducted by their organizations with implications for public relations practice. I recently received an email from Richard Edelman with a report that shared insights into the role of sponsored content (created or curated by corporations) from a public relations perspective. Research led by Steve Rubel, chief content strategist at … Continue reading Monitoring the Shift to Sponsored Content