Tag Archives: CEO Messaging

This summary is provided by the IPR Organizational Communication Research Center. Dr. Josef Scheuerlein and Dr. Helena Chladkova analyzed letters from CEOs of major U.S. companies to shareholders during the 2008-2009 financial crisis. A content analysis of 594 letters from 104 CEOs to shareholders between 2006 and 2011 was conducted. Key findings include: The use … Continue reading An Analysis of Leadership Letters to Shareholders During the 2008 Financial Crisis