This summary is provided by the IPR Organizational Communication Research Center Dr. Sarah Jane Blithe analyzed the challenges of work-life balance and mothering. The research explores the development of work-friendly child spaces and points to deeper implications about the work and parenting expectations of mothers. A two-year ethnography totaling in 145 hours of observation was … Continue reading How Employed Mothers Make Use of Work-Friendly Child Spaces
Summary This study analyzed a social media campaign promoting child welfare to explore the associations among people’s social media use, their engagement with the campaign’s different social media platforms (blog, Facebook, Twitter), and three intended behavioral outcomes (social media behavior, offline communication behavior, and helping behavior). An online survey of 73 participants shows people’s use … Continue reading Engagement across Three Social Media Platforms: An Exploratory Study of a Cause-Related PR Campaign