Tag Archives: cognitive styles

This blog is provided by the IPR Behavioral Research Insight Center. As he always does, Chris Graves from Ogilvy’s Center for Behavioral Science, gave an inspiring, albeit brief lecture on the development of a “Sensemaking Genome” for stakeholders.  No longer, admonished Graves, should we slice and dice our stakeholders by common demographics but elevate our … Continue reading Why Behavioral Insights Improve PR Outcomes