Tag Archives: crisis communications

Walton, Laura Richardson; Seitz, Holli H.; & Ragsdale, Kathleen. (2012). Strategic use of YouTube during a national public health crisis: The CDC’s response to the 2009 H1N1 flu epidemic. Case Studies in Strategic Communication, 1, article 3. In mid-April 2009, a new strain of influenza (later termed the 2009 H1N1 flu) was identified in a … Continue reading Strategic use of YouTube during a national public health crisis: The CDC’s response to the 2009 H1N1 flu epidemic

Topic: Alignment and Internal Crisis Communication Author(s), Title and Publication Mazzei, A., & Ravazzani, S. (2011). Manager-employee communication during a crisis: The missing link. Corporate Communications, 16(3), 243-254 Summary This study investigated the effectiveness of internal crisis communication by comparing Italian companies’ communications with employees and employees’ interpretations of those communication efforts during the 2008-2009 … Continue reading Manager-employee communication during a crisis: The missing link