Tag Archives: Global PR Publication

An overview of research findings on global public relations.

Public relations is one of the world’s fastest growing professions and areas of study, yet great differences exist globally in its practice and teaching. There is general agreement, however, that case studies of communications campaigns are one of the most effective teaching and learning techniques for both students and practitioners. The first edition of this … Continue reading The Evolution of Public Relations: Case Studies from Countries in Transition (Second Edition)

Public relations in one country is not necessarily public relations in another. The culture, economic environment, political system and customs of one country are not the same as another’s. And since culture, economic and political systems and customs influence how organizations and institutions communicate with their publics or stakeholders, what is effective communication in one … Continue reading The Evolution of Public Relations: Case Studies from Countries in Transition (First Edition)