As the world becomes increasingly polarized and experiences turmoil, scholars have envisioned different ways that public relations can contribute to the common good. For example, Shen and Jiang (2021) renewed the call for a community approach to public relations, echoing the proposition by Kruckeberg and Starck (1988) that public relations should be about restoring and … Continue reading The Role of Identity in Internal Community Development
In this editor’s essay, Dr. Bey-Ling Sha discusses the intersection of public relations and identity. Dr. Sha reviews identity research in public relations as a whole, the identity of public relations, the direction for public relations theory and research regarding identity, and how identity influences internal publics. Key themes include: Past literature has stated that … Continue reading Editor’s Essay: Identity And/in/of Public Relations