Tag Archives: in the media

PR Week Power List 2014 50 Most Influential Logo

PRWeek has issued its “Power List 2014: Power Principals,” which recognizes the top 50 most influential public relations professionals as selected by their peers. Nine current Institute for Public Relations Trustees and three past Trustees made the list, including:

On Thursday, Jack O’Dwyer featured the Institute’s upcoming Annual Distinguished Lecture & Awards Dinner in the O’Dwyer’s Blog, highlighting Kate James’ recent decision to join Pearson, the education and publishing company, in 2014. James, guest lecturer for the upcoming event, runs the Bill & Melinda Gates Foundation’s global communications efforts to raise awareness and drive … Continue reading James, Who is Joining Pearson, is Institute for PR Speaker

Diana Bradley, PR Week, wrote about how four major corporations have adopted measurement standards proposed by the Coalition for Public Relations Research Standards. Topics covered include media capacity, the communications lifecycle and ROI. General Electric, McDonald’s U.S., General Motors, and Southwest Airlines make up the customer panel that will review and approve the standards, which … Continue reading GE, McDonald’s, GM Adopt PR Measurement Standards

In a recent PR News article, IPR President and CEO Frank Ovaitt identifies four critical factors that make top global companies stand out in employee communications. Pulling from the 2013 qualitative research, “Best-in-Class Practices in Employee Communication: Through the Lens of 10 Global Leaders,” they include: An organizational structure that connects internal communicators with the … Continue reading Top Brands Offer a Roadmap For Communicating With Rank-and-File

By Ex Libris Agency, August 6, 2013 In his talk with David Geddes, principal at Geddes Analytics, on the results of AMEC’s 5th European Summit On Measurement, Evgeniy shared his opinion on the most important areas of media measurement of today, paying special attention to the adaptation of global trends to the Russian market. According … Continue reading Evgeniy Larionov, CEO of Ex Libris, a media research agency, gave an interview to the Institute for Public Relations (IPR), headquartered at the University of Florida

Last month, PR News announced they would induct six new members into their Measurement Hall of Fame, which includes four leaders of the Institute’s Measurement Commission. The inductees include Mark Weiner of PRIME Research, Dr. David Michaelson of Teneo Strategy, Dr. Donald K. Wright of Boston University, and Katie Paine of News Group International. PR … Continue reading Six Metrics Masters Inducted Into Measurement Hall of Fame at PR News’ Measurement Conference in D.C.

After decades of chasing around for how to measure campaigns efficaciously, PR professionals will finally have definitive instructions that are recognized cross-industry and cross-service provider. Angela Jeffrey, MeasurementMatch.com and CARMA International, writes a three-part guest blog series for Airfoil. Angela discusses that while standardization is important for all media across the board, the real news … Continue reading After All This Time…Real Measurement Standards Are Being Set

“Setting standards for public relations measurement may not sound sexy, but I would argue that it’s one of the hottest new developments in public relations this year,” said Dr. David Geddes, chair of the Coalition for Public Relations Research Standards and past chair of the IPR Measurement Commission, in the Council for Public Relations Firms … Continue reading Setting the Standards—Changing the Way We Measure Public Relations Success

The theme of the Institute for Public Relations’ Annual Distinguished Lecture a few weeks ago:  “Communications Lessons of the 2012 Campaign,”  featured Microsoft’s Mark Penn, formerly President Clinton’s White House pollster and a key adviser in his 1996 reelection; and Fox News’ Dana Perino, formerly Deputy Press Secretary to George W. Bush. In the CommPRO.biz … Continue reading Communications Lessons from the 2012 Campaign

  On Monday, Jack O’Dwyer featured the Institute’s upcoming Annual Distinguished Lecture and Awards dinner in his O’Dwyer’s Blog. The Institute is awarding James E. Murphy, chairman and CEO of Murphy & Co., the Alexander Hamilton Medal, IPR’s highest recognition for contributions to the practice of public relations at the November 8 event.   The … Continue reading O’Dwyer features the Institute’s upcoming Annual Distinguished Lecture