Tag Archives: Measurement & Evaluation

This article draws on a new survey of public relations practitioners to explore (1) the extent to which respondents report adopting standardized measures recommended by professional organizations; (2) predictors of measurement standardization; and (3) links among measurement practices and self-reported influence of public relations within the broader organization. Download PDF: Joining the Movement?: Investigating Standardization of … Continue reading Joining the Movement?: Investigating Standardization of Measurement and Evaluation Within Public Relations

Marianne Eisenmann

The purpose of this research is twofold: (1) to test the reliability of the proposed media standards based upon a content analysis of a randomly selected sample of media coverage; and (2) to provide a “ready-made” set of tools in the form of a tested and effective media coding guidebook and coding instructions to enable … Continue reading An Examination of the Validity, Reliability and Best Practices Related to the Standards for Traditional Media