Tag Archives: Measurement Publication

As I was planning my summer reading, I decided to read through the classic white papers issued by the Institute for Public Relations Commission on Measurement and Evaluation. Yes, it is true, just ask my wife. The Commission was created to advocate for PR research, promote best practices and standards, and educate PR researchers and … Continue reading Core Reading List in PR Research & Measurement →

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with David Michaelson, Ph.D., founder of David Michaelson & Company, a provider of research, planning & strategy services for marketing communications. David is also a member of the Institute for Public Relations Commission on Measurement … Continue reading Five Minutes With… Dr. David Michaelson →

My previous post spoke about the Institute for Public Relations (IPR) redoubling its focus on research that matters to the practice.  The IPR Board of Trustees, after debating dozens of research topics relevant to the practice of public relations, has identified its five highest priority topics. What drives choice and changes behavior? What can we … Continue reading Laying Down a Research Track, Part Two →

The Institute for Public Relations (IPR) Board wants to redouble our focus on research, tracking even more toward topics that matter to the practice:  providing timely insights and applied intelligence that leaders in our field can put to immediate use. In this post and another to follow, I want to share our research direction broadly … Continue reading Laying Down a Research Track, Part One →

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Seth Duncan, Research Director at WCG, a global communications company providing integrated marketing, public relations, creative and interactive services. Seth, to begin, why should web analytics be part of the toolkit of PR professionals … Continue reading Five Minutes with… Seth Duncan →

Last week I presented the Best Use of Research, Measurement and Evaluation Award at the PRSA New York chapter’s Big Apple Awards.  Starbucks and Edelman took the prize for “Starbucks Coffee Company Earth Month.” When a customer substitutes a reusable mug for a paper cup, Starbucks says that can save seven trees per year.  With … Continue reading Big Apple 2011 Best Use of Research Award →

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Shonali Burke, ABC, a public relations consultant, advocate for PR measurement and evaluation, and a leading commentator on at her blog and on Twitter. Before starting her business, Shonali was Vice President, Media & … Continue reading Five Minutes with… Shonali Burke →

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Government agencies and public sector organizations face particular challenges in communicating with stakeholder audiences, and in measuring and evaluating their communications. Today I am talking with another David Geddes —yes, it is true—who is Secretary to the Office and … Continue reading Five Minutes With… David Geddes →

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Professor Brad Rawlins, chair of the communications department at Brigham Young University. Brad also is a member of the IPR Commission on Measurement and Evaluation. Brad, could you give me a thumbnail of the … Continue reading Five Minutes With…Brad Rawlins →