This summary is provided by IPR from the original journal article in the Journal of Public Relations Research Dr. Bey-Ling Sha explored how differences in identification with a cultural group predicted differences in the variables of the situational theory of publics, a theory used to segment stakeholders of an organization (J.E. Grunig & Childers, 1988; … Continue reading Cultural Identity in the Segmentation of Publics: An Emerging Theory of Intercultural Public Relations
