Tag Archives: pr measurement

This summary is provided by the IPR Measurement Commission. Muck Rack explored how PR professionals measured success in 2022. A survey of 805 PR professionals was conducted Oct. 11–22, 2022. Key findings include: 1.) Respondents said connecting PR metrics to business outcomes (67%) and proving the value of metrics (59%) were the most challenging aspects … Continue reading The State of PR Measurement 2022