This blog posts appears as part of a new series by the IPR Street Team. The IPR Street Team focuses on new and emerging topics that will affect the future of the PR industry. Public relations, as well as other branches of communications, has seen a rise in the use of artificial intelligence (AI) in … Continue reading How Artificial Intelligence and Big Data Will Affect the Future of PR
This post is provided by the IPR Organizational Research Communication Center. Industry surveys repeatedly report that measuring communication effectiveness and the link between internal communication initiatives and business results is a real challenge to the internal communication practice. IC Kollectif’s recent report, The Next Level: The Business Value of Good Internal Communication investigates how leading in-house … Continue reading Linking Internal Communication to Business Results
This post is presented by the IPR Organizational Communication Research Center. In recent years, employee advocacy has become a buzzword that has captured the attention of public relations, marketing, human resources, and business circles. The concept of having employees voluntarily promote, recommend, or defend their organization has existed for a long time. However, the rise … Continue reading Rewarding Employees for Engaging in Employee Advocacy: Is this the Right Move?
Download PDF: Misinformation Infographic This study is presented by the IPR Behavioral Insights Research Center. In a soon-to-be-released Institute for Public Relations study, 63 percent of respondents said that misinformation was a “major problem” in the United States. Misinformation, the unintentional dissemination of false, incorrect or erroneous information, can lead people to hold inaccurate beliefs … Continue reading 10 Ways to Combat Misinformation: A Behavioral Insights Approach
This post is written by the 2017 IPR Don Bartholomew Award For Excellence in Research winner, sponsored by Download the full study here. What is the current state of nonprofits’ public relations measurement and evaluation? How can we better measure and evaluate communication as well as better use findings? This paper provides an accessible, yet comprehensive introduction … Continue reading A Guide: How Nonprofits Can Better Use Measurement
In this blog, the author addresses the need for storytelling in transforming organizations from within. He discusses approaches internal communicators can take to create a culture of storytelling that inside organizations. Consider these stories. A CEO on a companywide webcast shares a recent action where he has asked a senior leader to leave the business … Continue reading Building a storytelling culture in organizations with internal communications
Author(s), Title and Publication Meng, J., & Berger, B. K. (2019). The impact of organizational culture and leadership performance on PR professionals’ job satisfaction: Testing the joint mediating effects of engagement and trust. Public Relations Review, 45(1), 64-75. doi: 10.1016/j.pubrev.2018.11.002 Summary As the importance of strategic public relations practice has become more recognized, so too … Continue reading The Impact of Organizational Culture and Leadership Performance on Job Satisfaction
Author(s), Title and Publication Kim, Y. (2018). Enhancing employee communication behaviors for sensemaking and sensegiving in crisis situations: Strategic management approach for effective internal crisis communication. Journal of Communication Management. doi.org/10.1108/JCOM-03-2018-0025 Summary Organizational crisis is a time of ambiguity, uncertainty and struggle to regain control and clarity within an organization, particularly for its employees. As … Continue reading Enhancing Employee Communication Behaviors for Sensemaking and Sensegiving in Crisis Situations
Author(s), Title and Publication Snoeijers, E. M., & Poels, K. (2018). Factors that influence organisational crisis perception from an internal stakeholder’s point of view. Public Relations Review, 4465-74. doi:10.1016/j.pubrev.2017.12.003 Summary Organizational crisis is broadly defined as the perception(s) of an unforeseen event that imperils expectations of stakeholders and impacts negatively an organization’s performance. The authors … Continue reading Internal Factors Communication Leaders Use to Predict a Crisis
Author(s), Title and Publication Lemon, L. L., & Palenchar, M. J. (2018). Public relations and zones of engagement: Employees’ lived experiences and the fundamental nature of employee engagement. Public Relations Review, 44(1), 42-155. doi:10.1016/j.pubrev.2018.01.002 Summary While employee engagement has been primarily explored within the business, human resources and management disciplines, public relations research has more … Continue reading The Fundamental Nature of Employee Engagement
PDF: An Examination of the Validity, Reliability and Best Practices, Related to the Proposed Standards for Traditional Media David Geddes, Ph.D., Julie O’Neil, Ph.D, and Marianne Eisenmann, MBA, received the Jackson-Sharpe Award for this 2014 International Public Relations Research Conference submission. Abstract:At the 16th Annual IPRRC in March 2013 the researchers presented the first phase … Continue reading An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media (Jackson-Sharpe Award Winner)
Wilson, Drew, & Supa, Dustin W. (2013). Examining modern media relations: An exploratory study of the effect of Twitter on the public relations – journalist relationship. Public Relations Journal, 7(3), 1-20. Summary Public relations practitioners and journalists rely on media relations to create and disseminate news that is important and relevant to the public. Past … Continue reading Examining Modern Media Relations: An Exploratory Study of the Effect of Twitter on the Public Relations – Journalist Relationship