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In his inaugural lecture at Bournemouth University, Professor Tom Watson, a member of the IPR Commission on Measurement and Evaluation, spoke about
 ‘The Evolution of Evaluation – Public Relations’ Erratic Path to the Measurement of Effectiveness.” Professor Watson used the development of PR measurement and evaluation to map its future and discuss the modern history … Continue reading The Evolution of Evaluation: Public Relations Erratic Path to the Measurement of Effectiveness

These awards are presented to the top three papers submitted to the International Public Relations Research Conference. Winners receive $1,000 per paper. 14th Annual International Public Relations Research Conference March 9-12, 2011 – Pushing the Envelope in Public Relations Theory & Research & Advancing the Practice Transparency and City Government Communication Jennalane O. Hawes, Brad … Continue reading IPR Top Paper Awards

Sunday, October 17, 2010 Washington DC Excellence in public relations as it has been described by Drs. James E. Grunig and Larissa A. Grunig and their collaborators remains one of the most widely read and arguably most researched theoretical models for our profession. The characteristics that the Grunigs have described as essential to effective public … Continue reading Third Annual Grunig Lecture – Public Relations Excellence 2010

By David Michaelson There is growing recognition of value of research in developing and evaluating of public relations programs, but much of this value is never realized in the marketplace. There are many possible explanations for this, but the primary one may be very basic: a lack of understanding among practitioners of best practices or … Continue reading Setting Best Practices in Public Relations Research

August 2010 — New York City Tom Kowaleski http://www.youtube.com/watch?v=y0PC8ktl_P4 Roger Bolton http://www.youtube.com/watch?v=lZZvFn9pqR0 Valerie DiMaria http://www.youtube.com/watch?v=AKweWwM6I2o Steve Dishart http://www.youtube.com/watch?v=XQF0D6bbTdI Tom Martin http://www.youtube.com/watch?v=wuXQVT50vig Dallas Lawrence http://www.youtube.com/watch?v=kiIjeV5OPOA