Tag Archives: Sports

Johnson, Erika Katherine, & Hong, Seoyeon Celine (Winter 2015). Social Media as a Loudspeaker for Nike: Can Image Repair Communication on Facebook Impact Emotion and Responsibility Attribution? Public Relations Journal, 9(4). Summary This study analyzed comments in response to a corrective action statement from Nike on its Facebook page. The results revealed that effortful involvement … Continue reading Social Media as a Loudspeaker for Nike: Can Image Repair Communication on Facebook Impact Emotion and Responsibility Attribution?

Woo, Chang Wan & Chung, Wonjun (2012). Social media in relationship-building among collegiate sports organizations: A test of relationship cultivation strategies. In S.  Duhé (Ed.), New Media and Public Relations, (2nd ed.,pp. 245–254), New York: Peter Lang Publishing, Inc. Summary Sports organizations and players use various social media platforms to update their fans and promote … Continue reading Social media in relationship-building among collegiate sports organizations: A test of relationship cultivation strategies

Holton, Avery & Coddington, Mark (2012). Recasting social media users as brand ambassadors: Opening the doors to the first ‘Social Suite.’ Case Studies in Strategic Communication, 1, 3‐23. Professional sports teams have struggled to incorporate social network sites into their existing branding and media strategies, wrestling with issues of access and trust. This case study … Continue reading Recasting social media users as brand ambassadors: Opening the doors to the first ‘Social Suite.’