This abstract is summarized by IPR from the original journal article published in the Public Relations Review.

Dr. Kate Fitch and colleagues explored feminist public relations scholarship by drawing on bell hooks’ (1989) notion of talking back.

A content analysis of feminist public relations scholarship was conducted. The researchers focused on three main themes regarding feminist theory: provocations, transgressions, and resistance.

The analysis found that feminist theory has not yet had the same impact on public relations scholarship as it has on other disciplines. The researchers conclude that feminist intelligences can challenge hegemonic assumptions in public relations theory and practice. The bell hooks theory of talking back is mentioned as a method of disrupting the gendered discourses that dominate and inform public relations theory and practice.

Read more to explore feminist theory in public relations and how “talking back” can be used to disrupt gendered discourse.


Fitch, K., James, M., & Motion, J. (2015). Talking back: Reflecting on feminism, public relations and research. Public Relations Review.

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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