Sunny Yufan Qin is a doctoral student in the Department of Public Relations at the University of Florida. Her research interests include internal communication, corporate communication, relationship management, and corporate purpose communication. She has published articles in peer-reviewed journals, such as Public Relations Review and Journal of Brand Strategy. She received a top research paper award from the IPRRC conference and was the 2018 recipient of the Makovsky Best Master’s Thesis Award by IPR. As a graduate instructor, she has taught Public Relations Research Method. Her MA in international and intercultural communication is from the University of Florida.