Just prior to receiving the 2011 Pathfinder Award, the highest academic honor bestowed by the Institute for Public Relations (IPR), Prof. dr. Cees B.M. van Riel presented research-based learnings on corporate reputation, communications and strategic alignment to the IPR Board of Trustees. Van Riel is professor of corporate communication at Rotterdam School of Management, Erasmus University (RSM), and vice chairman and co-founder of Reputation Institute.
PDF: The Alignment Factor: Academic Foundations & Practical Applications
Prof. dr. Cees B.M. van Riel
Rotterdam School of Management, Erasmus University; Reputation Institute
November 10, 2011
