This abstract is summarized by IPR from the original journal article published in the Howard Journal of Communications

Dr. Donnalyn Pompper studied the impact of intersectionality on women of Latin ethnicity in public relations organizations.

A series of focus groups was conducted among Latinas who work in public relations in Houston, Los Angeles, Miami, and New York.

Findings suggest that Latinas in public relations encounter three major forces:
–              Low status, no power
–              Navigating identity crisis
–              Dealing with self-contained opposites

Read more to learn about the Latinas’ realities in public relations and the implications of a gender-ethnicity construct.


Pompper, D. (2007). The Gender-Ethnicity Construct in Public Relations Organizations: Using Feminist Standpoint Theory to Discover Latinas’ Realities. Howard Journal of Communications, 18(4), 291-311. doi:10.1080/10646170701653669

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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