Gainsville, Fla. – The Institute for Public Relations (IPR) has elected Mike Kuczkowski, founder and CEO of Orangefiery, to its Board of Trustees.
Mike founded Orangefiery in 2014 to provide a rigorous, analytical approach to solving complex communications problems. During his more than 20 years in communications, Mike has helped some of the biggest names in business address complex public issues, improve their reputations and achieve commercial success. An 11-year veteran of Edelman, the world’s largest PR firm, Mike served in a variety of senior roles in the corporate and healthcare practices, launched the firm’s management consulting division and was General Manager of its San Francisco office.
Mike has deep experience in the healthcare industry, including biotech firms, pharmaceutical companies, healthcare systems, and non-profits, and specializes in helping clients prepare for commercialization or enter new therapeutic areas. While at Edelman, he was the global client relationship manager for Pfizer, which at the time was the firm’s largest client. He has led programs in immuno-oncology, central nervous system disorders, smoking cessation, diabetes, renal, pain, NASH, Alzheimer’s disease and other therapeutic areas. He worked across multiple stakeholder groups, including patients, HCPs, payers and policymakers, to support communications goals. He has also managed issues management programs for SwissRe, HP, Samsung and a variety of other high-profile companies. At Orangefiery, the team uses a variety of management consulting tools and approaches, along with traditional communications campaigns, to help clients achieve their goals through insight-driven programming.
Prior to beginning his communications career, Mike worked in politics and journalism. He is a recognized thought leader on communications and influence, and author of the Orangefiery blog. Mike serves on several Bay Area boards. He has a degree in newspaper journalism from Syracuse University’s Newhouse School of Public Communications.
About the Institute for Public Relations
The Institute for Public Relations is an independent, nonprofit research foundation dedicated to fostering greater use of research and research-based knowledge in corporate communication and the public relations practice. IPR is dedicated to the science beneath the art of public relations™. IPR provides timely insights and applied intelligence that professionals can put to immediate use. All research, including a weekly research letter, is available for free at www.instituteforpr.org.
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