The problem of polarization in our society is only getting worse, according to new research, and there is a need for business leaders to step up to play a more active role in solving the issue.
So says The Dialogue Project, a year-long research effort of which the Institute for Public Relations is a title sponsor. Founded by senior corporate communications executive Bob Feldman, the project is supported by such companies as Google, Bristol Myers Squibb, Chevron, Hewlett Packard Enterprise, Southwest Airlines, among others, as well as the University of Southern California.
The results include three segments:
1) An IPR-authored research report with quantitative survey data from Morning Consult on the impact of polarization and the dialogue divide in the US, UK, Germany, Brazil and India.
2) Original executive commentary from such CEOs as Jamie Dimon of JPMorgan Chase, Mary Barra of General Motors, Gary Kelly of Southwest Airlines; Antonio Neri of Hewlett Packard Enterprise; Doug McMillon of Walmart; Kimberly Greene of Southern Company Gas, and Jo Ann Jenkins of AARP.
3) Case studies of innovative work already being done by companies, academic institutions and think tanks such as General Mills, Allstate, Chevron, MIT, American University and more.
The full content of the Dialogue Project can be found at www.dialogueproject.study.