How Theory Informs Practice: Situational Crisis Communication Theory

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Dr. W. Timothy Coombs, Nicholson School of Communication, University of Central Florida,
2013 IPR Pathfinder Award winner
November 21, 2013


Comparing effective vs. ineffective crisis communication, Dr. Coombs explains the relationship between practice, theory and research.

PDF: How Theory Informs Practice: Situational Crisis Communication Theory: Coombs Pathfinder 2013

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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4 thoughts on “How Theory Informs Practice: Situational Crisis Communication Theory”

    1. Hi Rosie,

      Yes I can send you a copy the PDF on this page is the full presentation. Please let us know if you need anything else. Thank you!

      Best,
      Sarah Jackson
      PR Associate

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