Sunday, October 17, 2010
Washington DC

Excellence in public relations as it has been described by Drs. James E. Grunig and Larissa A. Grunig and their collaborators remains one of the most widely read and arguably most researched theoretical models for our profession. The characteristics that the Grunigs have described as essential to effective public relations remain fundamental – if not more essential than ever. How have the principles survived globalization and the digital revolution? What principles of the excellence model are evident in communications practice today? What takeaways from the Excellence Study apply to relationships in today’s 24/7, always-on world of multi-directional communication? Discussion of these questions is ideal for senior practitioners to hear how one of the most celebrated theories in public relations can be applied to the practice in today’s challenging marketplace.

Hear Drs. Jim and Lauri Grunig deliver the third annual Grunig Lecture, co-presented by the Institute for Public Relations, the University of Maryland and PRSA.

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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