Donors and Friends of the Institute for Public Relations Qualify for Discounted Registration
Updated February 23, 2011 — Donors and supporters of the Institute for Public Relations are eligible for a discount on registration to the European Summit on Measurement June 8-10 in Lisbon.
Friends of the Institute may contact Jenn Moyer, Manager of Foudnation Operations (jmoyer@jou.ufl.edu), to confirm their eligibility and obtain an IPR discount code.
Complete information on the European Measurement Summit and online registration is available online.
Updated February 7, 2011 — EACD to support European Measurement Summit
The European Association of Communication Directors (EACD) has become an Official Supporter of the 3rd European Summit on Measurement, co-presented by AMEC and the Institute for Public Relations. The Summit will be held in Lisbon, from 8-10th June, 2011.
Robert Grupp, IPR President and CEO, said: “I join Barry Leggetter at AMEC in welcoming EACD to our European Measurement Summit. These are colleagues who we know and respect; they will add much to the dialogue that takes place among professionals in Lisbon in June.”
EACD will publicize the European Summit to its members across Europe. Dr. Herbert Heitmann, President of EACD, commented: “EACD already acknowledges the importance of Evaluation, especially of Social Media, through our Evaluation Working Group. Becoming an Official Sponsor of the European Summit on Measurement enables us to reinforce the importance of programme measurement and evaluation to all EACD members.”
October 23, 2010 — The Institute for Public Relations (IPR) and the International Association for Measurement and Evaluation of Communication (AMEC) announced the 3rd European Summit on Measurement will be in Lisbon, Portugal, from June 8-10, 2011.
The Summit is aimed at corporate communications and public relations professionals as well as market research and evaluation agencies. Best practices for measuring the evaluating communications in business and insights from market research on an international level will be presented at the event.
Robert W. Grupp, President and CEO of the Institute for Public Relations, said: “At two previous Summits we set a baseline upon which we are building clear standards and common approaches to measuring and evaluating public relations results. In Barcelona last June, in North America in October and now in Lisbon in 2011, we are establishing the basic philosophy behind a set of standard practices for proving the value of public relations to business.”
Following the adoption of the Barcelona Principles, AMEC and IPR have led a proactive debate among public relations professionals, created task forces to validate new metrics and urged constituents and clients to embrace the Barcelona Principles.
Barry Leggetter, Executive Director of AMEC, He said: said: “The measurement world took a big step forward with the Barcelona Principles. We have the interest and the momentum from the industry on a worldwide basis. Lisbon is the next step in AMEC’s commitment to driving the industry towards greater adoption of professional standards.”
Fatima Rebelo, Managing Director, of Manchete, said: “It’s a great pleasure for us to welcome one of Europe’s most important communications conferences to Portugal. We’re certain that the 3rd European Summit on Measurement will continue the work started by the establishment of the Barcelona Principles and set new standards for the public relations industry at a time of great interest in measurement.”
More than 200 delegates from 33 countries attended the 2nd European Summit on Measurement presented in Barcelona last June by AMEC and IPR.
Details about the Summit on Measurement including speakers, program and venue are at are available online.
About AMEC
AMEC, the International Association for Measurement and Evaluation of Communication has grown to become a global trade body for agencies and practitioners who provide media evaluation and communication research. AMEC’s purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals. (www.amecorg.com)
About the Institute
The Institute for Public Relations is an independent non-profit foundation dedicated to the science beneath the art of public relations.™ It bridges the academic and professional fields, supporting public relations research and mainstreaming this knowledge into practice through education. (instituteforpr.org)
