Gainesville, Florida — Jeyoung Oh, a Ph.D. student at the University of Alabama, is the recipient of the prestigious 2018 Don Bartholomew Award for Excellence in Public Relations Research. The award, sponsored by Ketchum Global Research & Analytics and the Institute for Public Relations (IPR), selects a top graduate student in public relations, communications or business to acquire practical experience in public relations research at Ketchum New York and learn what “research that matters to the practice” means. Oh will receive the award at the IPR Annual Distinguished Lecture and Awards Dinner on November 28, 2018 at the Roosevelt Hotel in New York City.

As the winner of the Don Bartholomew Award, Oh received a $7,500 stipend and a public relations research internship at the Ketchum offices in New York during the summer of 2018. Oh is also working to complete a research paper intended for use by practitioners. After the research paper is accepted for publication by IPR, Oh will receive a $2,500 grant for the paper. Oh’s research uses sentiment analysis of news media and twitter data for predicting stock price.

“I was very fortunate to have the opportunity to work at Ketchum this summer where I have gained a wealth of knowledge and research experience in practice. I would like to express my gratitude and appreciation to Ketchum for this great opportunity and lastly, I would like to thank my advisor, Dr. Eyun-Jung Ki, for all her support,” said Oh. “For my research project, my objective was to examine the influences of public and influencer sentiment on business performance using big data.”

The award, which was renamed in memory of Ketchum communications luminary Don Bartholomew, recognizes Bartholomew’s leadership in the field of public relations and his passion for teaching the practice to others.

Tickets to IPR Distinguished Lecture & Awards Dinner
Tickets for the IPR Distinguished Lecture & Awards Dinner are available for $500 each. Tables of 10 can be purchased for $5,000 and premium tables of 10 are available for $10,000. The price includes a networking cocktail reception (sponsored by the UF College of Journalism and Communications), the awards dinner, and Distinguished Lecture by Cheryl Boone Isaacs, immediate past president of the Academy of Motion Picture Arts and Sciences.

About Ketchum Global Research and Analytics
Ketchum Global Research and Analytics (KGRA) is an award-winning, global team and the largest research, planning and analytics group in the PR industry. KGRA is committed to using innovative quantitative and qualitative research, along with digital, social and predictive analytics, in all phases of brand marketing, corporate reputation and employee engagement.

About The Institute for Public Relations
The Institute for Public Relations is an independent, nonprofit research foundation dedicated to fostering greater use of research and research-based knowledge in corporate communication and the public relations practice. IPR is dedicated to the science beneath the art of public relations™. IPR provides timely insights and applied intelligence that professionals can put to immediate use. All research, including a weekly research letter, is available for free at www.instituteforpr.org.

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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