Gainesville, Fla. – The Institute for Public Relations and Cision have awarded the 2022 Cision Insights Award to University of Florida doctoral candidate Yufan “Sunny” Qin. Qin will receive a $1,200 stipend for publishing a research brief focused on how companies respond to complex social issues in the media, and the impact on corporate reputation and employee trust.

The IPR Cision Insights Research Fellowship committee selects outstanding graduate or undergraduate students in the field of public relations, business, or communications to publish a solo-authored research brief featuring social or traditional media using Cision Insights software and monitoring technology. Fellows receive free access to the Cision Insights software and mentorship from a Cision Insights analyst. Qin will receive her award at the 2022 IPR Distinguished Lecture and Awards Dinner in New York City on December 1.

“We are so excited to have Sunny embedded in our team over the next few months, and look forward to facilitating her research on this important and timely topic, said Chelsea Mirkin, Senior Vice President, and Head of Global Analysis at Cision Insights. “This award is all about building a bridge between the applied research and academic research communities. We appreciate the partnership with the IPR, and the opportunity to help raise awareness amongst emerging graduates on the many different career paths that exist for data-minded communications professionals.”

Qin’s research interests include corporate and leadership communication, relationship management, employee engagement, and corporate purpose and social advocacy. She holds a M.A. in Mass Communication from the University of Florida and a B.A. in Cultural Industry Management from Human Normal University in China.

Qin’s paper will be published in the IPR Research Letter and on the IPR website.

To learn more about the award, visit the IPR awards page.

To learn more about IPR’s Distinguished Lecture, visit the IPR Distinguished Lecture page.

Founded in 1956, the Institute for Public Relations is an independent, nonprofit foundation dedicated to the science beneath the art of public relations™. IPR creates, curates, and promotes research and initiatives that empower professionals with actionable insights and intelligence they can put to immediate use.  IPR predicts and analyzes global factors transforming the profession and amplifies and engages the professional globally through thought leadership and programming. All research is available free at and provides the basis for IPR’s professional conferences and events.

Cision Insights is a Cision company that marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, analyzes and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results. For more information, visit


Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
Follow on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *