MSL studied how traditional internal communication efforts impact employees’ perceptions of their employer.
A survey of 2,300 U.S. adults was conducted from Sept. 29, 2021 – Oct. 14, 2021. The survey respondents included 1,198 employed respondents, with 738 of these respondents considered to be “desk-based employees” (people who spend the majority of their working time in front of a computer) and 462 “deskless employees”.
Key findings include:
- 69% of deskless workers’ perceptions of their employers are affected a “great deal” or “moderate amount” by other employees.
- Family members (62%) are the next highest source of influence.
Desk-based workers consult a broader diversity of sources than deskless workers do. - The top two sources of influence for desk-based workers are internal announcements (70%) and what their company says in public (69%).
- Although desk-based workers consult more sources than deskless workers do, desk-based workers are also affected a “great deal” or “moderate amount” by other employees (68%).
- 60% of Americans believe a company’s employees are a more credible source for positive information about a company than company executives (59% vs. 41%) or a news outlet (60% vs. 40%).
Discover how internal communication impacts employee perception