MSL studied how traditional internal communication efforts impact employees’ perceptions of their employer.

A survey of 2,300 U.S. adults was conducted from Sept. 29, 2021 – Oct. 14, 2021. The survey respondents included 1,198 employed respondents, with 738 of these respondents considered to be “desk-based employees” (people who spend the majority of their working time in front of a computer) and 462 “deskless employees”.

Key findings include:

  • 69% of deskless workers’ perceptions of their employers are affected a “great deal” or “moderate amount” by other employees.
  • Family members (62%) are the next highest source of influence.
    Desk-based workers consult a broader diversity of sources than deskless workers do.
  • The top two sources of influence for desk-based workers are internal announcements (70%) and what their company says in public (69%).
  • Although desk-based workers consult more sources than deskless workers do, desk-based workers are also affected a “great deal” or “moderate amount” by other employees (68%).
  • 60% of Americans believe a company’s employees are a more credible source for positive information about a company than company executives (59% vs. 41%) or a news outlet (60% vs. 40%).

Discover how internal communication impacts employee perception

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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