Porter Novelli created an infographic highlighting insights of the agency’s most recent research on addressing social justice and diversity in communications.
An online survey of 1,004 U.S. adults was conducted from June 10-26, 2020.
Key findings include:
– 64% of Americans say it’s no longer acceptable for companies to stay silent on social justice issues.
– 54% of Americans say companies that do not talk about social justice issues in their marketing or communications are out of touch.
– 57% of respondents believe more companies need to address racism in their branding.
– 76% of respondents say a company’s marketing and advertising should be more reflective of the diverse and inclusive business they aspire to be.
– 54% of participants say if they do not see themselves represented in a company’s marketing and communications, they are less likely to support that company.
– 85% of respondents think companies need to examine their advertising platforms to ensure those platforms don’t perpetuate hate speech.
– 84% of participants believe companies have a responsibility to hold its advertising platforms accountable for hate speech and fake news.
– 76% of respondents say they are likely to boycott a brand based on advertising that perpetuates hate speech and fake news.
– 78% of Americans say the most important action a company can take coming out of the current diversity conversation is to change its business policies and operations to promote racial equality.
See Porter Novelli’s research infographic to learn more about the business imperative for companies to address injustice in their marketing and communications.