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This post appears courtesy of PRWeek and the International Communications Consultancy Organization (ICCO). The full study can be found here.

PR leaders in North America are the most optimistic for increased agency profitability, although those in the Middle East are most hopeful for growth in the industry, according to the 2016 World PR Report by PRWeek and the International Communications Consultancy Organization (ICCO).

The report revealed growth is on the horizon for the field of public relations. Presented at ICCO Global Summit, the global membership body for PR industry trade associations in 48 countries, the study provides analysis and insights into the industry’s health and long-term prospects.

The two biggest sectors for agency growth were found to be healthcare and technology. In terms of demand, digital and online were by far the largest area reported.

Optimism was also a recurring theme throughout the report. The most positive responses came from those PR leaders in North America, the UK, the Middle East and Australia and New Zealand.

A list of the world’s largest PR firms was cited – positioning Edelman at the top followed by Weber Shandwick and FleishmanHillard.

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This post appears courtesy of PR Week and the International Communications Consultancy Organization. The full study can be found here.


aaeaaqaaaaaaaaueaaaajdy5zjlimte4ltfmytatndgxoc04nme3ltqznznmmja0zwqwnwErin Ford is an intern at the Institute for Public Relations and a Masters Student at the University of Florida’s Hough Graduate School of Business. Follow her on Twitter, @erinfordpr.

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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