This whitepaper is provided by the IPR Measurement Commission
Full PDF: Identifying and Prioritizing Stakeholders for Public Relations
Stakeholder management is fundamental to the practice of public relations. This paper builds on the seminal 2006 paper by Professor Brad Rawlins, Prioritizing Stakeholders for Public Relations. It provides practitioners’ perspectives on defining stakeholders in corporate and non-profit settings, in addition to applying the prioritization models presented in Professor Rawlins’ paper to a case study.
Marianne Eisenmann is a former communications research consultant and past member of the IPR Measurement Commission.
John Gilfeather is President at John Gilfeather & Associates and is a past member of the IPR Measurement Commission.
