The Behavioral Insights Research Center’s (BIRC) mission is to conduct research on the factors that influence attitude and behavioral change to enable effective communication. BIRC can help professionals understand how and why people think and behave the way they do in this ever-changing business environment.
In addition to its database with the latest articles in the field, BIRC conducts research to understand how communication is connected to the growing body of behavioral insights research in the fields of business, cognitive behavior, psychology and neuroscience to broaden the industry’s understanding of these intersections.
The IPR Behavioral Insights Research Center has two fundamental objectives:
- To determine the key factors that influence attitude/opinion formation and therefore the resultant actions and or decisions; and
- To develop and apply processes, methods and pathways that enable effective communication.
Explore BIRC’s Signature Studies here!
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This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Greer K. Gosnell, Ph.D. Key Findings Communicatio ... more
This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Yasmina Okan, Ph.D., Rocio Garcia-Retamero, Ph.D., ... more
This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Schlomo Benartzi, John Beshears, Katherine Milkman, ... more
This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Elizabeth Velema, Ellis Vyth, Trynke Hoekstra, & ... more
This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Phillip Ebert and Wolfgang Freibichler. Key Finding ... more
This post is provided by the IPR Behavioral Insights Research Center. Summary With the digital revolution, the public is empowered to scrutinize and react to CSR strategies of multinational corporat ... more
This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Celine Klemm, Tilo Hartmann, & Enny Das. Key Fi ... more
This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Seoyeon Hong, Ph.D., Webster University, and Glen Cameron, University of Missouri-Columbia. Key findings Percep ... more
This paper is a part of the IPR Behavioral Insights Research Center. From the time of prehistoric cave paintings, people have been using images to share ideas and information with each other. Commun ... more
This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Ullrich K. H. Ecker, Ph.D., University of Western Australia; Stephan Lewandowsky, University of Bristol; Key Fi ... more
This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Gordon Pennycook, Assistant Professor at the University of Regina; Tyrone Cannon, Professor of Psychiatry at Yale ... more
This research primer is provided by the IPR Behavioral Insights Research Center. Download the Full Research Primer here: What You Need to Know About Incorporating Behavioural Science into Public Rel ... more
This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Ullrich K. H. Ecker, Ph.D., University of Western Australia; Joshua L. Hogan, University of Western Australia; an ... more
This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Ullrich K. H. Ecker, Ph.D., Ziggy O’Reilly, Jesse S. Reid, Ee Pin Chang, of University of Western Australia ... more
This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Joon Soo Lim, Ph.D., Associate Professor at Syracuse University. Key Findings When a crisis strikes a gover ... more
