The mission of the IPR Behavioral Insights Research Center is to conduct research on the factors that influence attitude and behavioral change to enable effective communication. BIRC can help professionals understand how and why people think and behave the way they do in this ever-changing business environment. Research areas include how to better understand the influence of cognitive neuroscience, behavioral economics, social psychology and narrative theory to positively influence the study and practice of public relations
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Download the Full Report (PDF): 2022 Disinformation in Canda Report (PDF) Download Social Graphics: 2022 Disinformation in Canada Graphics (PDF) Download Press Release: 2022 Canadian Disinformation ... more
Download Full Article (PDF): Deconstructing: Nudges This research brief is provided by the IPR Behavioral Insights Research Center WHAT ARE NUDGES? Richard Thaler and Cass Sunstein brought the conce ... more
This summary is provided by the IPR Behavioral Insights Research Center based on the original study by Northwestern University Hannah B. Waldfogel and colleagues delved into who notices inequality and ... more
This summary is provided by the IPR Behavioral Insights Research Center based on the original study published in Nature Dr. Nathaniel Rabb and colleagues evaluated the efficacy of text messages sent b ... more
This summary is provided by the IPR Behavioral Insights Research Center Summary In March 2020, the World Health Organization declared the COVID-19 outbreak a pandemic. As a result, governments impl ... more
Download the Full Report (PDF): 2022 IPR Disinformation in Society Report Download the Press Release: 2022 IPR Disinformation in Society Report Press Release Download Social Graphics: Graphic 1, G ... more
This blog is provided by the IPR Behavioral Insights Research Center. Stacey Smith discussed this topic at her December 7, 2021 IPR Master Class: Behavioral Science in Communication session. ... more
In 1964, the United States Supreme Court heard the case Jacobellis v. Ohio (378 U.S. 184, 1964) to determine whether a film should be deemed “obscene.” In a concurring opinion, Justice Potter Stew ... more
This summary is provided by the IPR Street Team based on the original journal article in Public Relations Review. SummaryIn the age of fast-paced news deliverance and the adoption of multimedium publi ... more
Does it surprise you that an increasing number of medical patients are using social media to ask questions, raise concerns, or voice experiences? It shouldn’t. For healthcare professionals, this mea ... more
This blog is provided by the IPR Behavioral Insights Research Center As communicators, often we focus so intently on what we want our publics to know that we forget consumers hope to make good decis ... more
Rand is helping fight the spread of disinformation through its Countering Truth Decay initiative. For this initiative, researchers have developed a database of online tools to help information consume ... more
Download Full Guide (PDF): A Communicator’s Guide to COVID-19 Vaccination Download Press Release: IPR Launches Communicators Guide Examining COVID-19 Vaccine HesitancyDownload Social Graphics: ... more
This summary is provided by the IPR Street Team based on the original study, “Citizens’ political public relations: Unpacking choices, and emergent and deliberate strategies in building trust and ... more
With just a few weeks to go before Election Day, most Americans have doubts about the fairness of the voting process, reported a new Public Affairs Council poll. In fact, only 29% of Americans have fa ... more