The mission of the IPR Behavioral Insights Research Center is to conduct research on the factors that influence attitude and behavioral change to enable effective communication. BIRC can help professionals understand how and why people think and behave the way they do in this ever-changing business environment. Research areas include how to better understand the influence of cognitive neuroscience, behavioral economics, social psychology and narrative theory to positively influence the study and practice of public relations

Explore BIRC’s Signature Studies here!