The mission of the IPR Behavioral Insights Research Center is to conduct research on the factors that influence attitude and behavioral change to enable effective communication. BIRC can help professionals understand how and why people think and behave the way they do in this ever-changing business environment. Research areas include how to better understand the influence of cognitive neuroscience, behavioral economics, social psychology and narrative theory to positively influence the study and practice of public relations
Explore BIRC’s Signature Studies here!
Morning Consult examined how concern for COVID-19 has lessened globally and what health care companies and governments should be doing to prepare for the next crisis. Daily surveys of 4,000 adults fro ... more
This summary is provided by the Behavioral Insights Research Center Chelsea Moss and colleagues examined the relationship between family communication patterns (FCP), trust in government, and willingn ... more
This summary is provided by the IPR Behavioral Insights Research Center Dr. Xing Zhang examined how stories and memories of past crises, like SARS, are discussed on social media when a new crisis hap ... more
Dr. Grant Packard and Dr. Jonah Berger analyzed how the use of concrete language shaped consumer behavior and satisfaction. Concrete language was defined as the use of “specific, tangible, and r ... more
Morning Consult analyzed Gen Z’s consumption habits, preferred brands, platforms, and forms of entertainment. A study of 2,205 U.S. adults was conducted from February 17-19, 2023. Key findings i ... more
This blog is provided by the IPR Behavioral Insights Research Center. Anyone working in public relations or corporate communication knows that words matter. Behavioral scientists have amassed consi ... more
Dr. William J. Brady and colleagues analyzed the how social media users perceive more anger and outrage from political posts than how the author originally intended. This misunderstanding of tone affe ... more
This blog is provided by the IPR Behavioral Research Insight Center. As he always does, Chris Graves from Ogilvy’s Center for Behavioral Science, gave an inspiring, albeit brief lecture on the devel ... more
Download the Full Report (PDF): 2022 Disinformation in Canada Report (PDF)Download Social Graphics: 2022 Disinformation in Canada Graphics (PDF)Download Press Release: 2022 Canadian Disinformation S ... more
Download Full Article (PDF): Deconstructing: Nudges This research brief is provided by the IPR Behavioral Insights Research Center WHAT ARE NUDGES? Richard Thaler and Cass Sunstein brought the conce ... more
This summary is provided by the IPR Behavioral Insights Research Center based on the original study by Northwestern University Hannah B. Waldfogel and colleagues delved into who notices inequality and ... more
This summary is provided by the IPR Behavioral Insights Research Center based on the original study published in Nature Dr. Nathaniel Rabb and colleagues evaluated the efficacy of text messages sent b ... more
This summary is provided by the IPR Behavioral Insights Research Center Summary In March 2020, the World Health Organization declared the COVID-19 outbreak a pandemic. As a result, governments impl ... more
Download the Full Report (PDF): 2022 IPR Disinformation in Society Report Download the Press Release: 2022 IPR Disinformation in Society Report Press ReleaseDownload Social Graphics: Graphic 1, Gra ... more
This blog is provided by the IPR Behavioral Insights Research Center. Stacey Smith discussed this topic at her December 7, 2021 IPR Master Class: Behavioral Science in Communication session. ... more