The Behavioral Insights Research Center’s (BIRC) mission is to conduct research on the factors that influence attitude and behavioral change to enable effective communication. BIRC can help professionals understanding how and why people think and behave the way they do in this ever-changing business environment.
For the past two years, Dr. Flynn has conducted preliminary research to understand the interconnections between public relations and communications with the growing body of behavioral insights research in the fields of business, cognitive behavior, psychology and neuroscience. The BIRC research fellows will engage in a series of research projects designed to broaden the industry’s understanding of these intersections.
The IPR Behavioral Insights Research Center has two fundamental objectives:
1. To determine the key factors that influence attitude/opinion formation and therefore the resultant actions and or decisions; and
2. To develop and apply processes, methods, pathways that enable effective communication.
Insights garnered from the research conducted by the director and fellows will be shared with the industry through blog postings on the IPR website, publication in the IPR Research Journal, publication in peer-reviewed academic journals and presentations at IPR conferences and events over the next year.
How Warning Older Adults About A False Consumer Claim May Increase the Perceived Truth of That Claim
