The Behavioral Insights Research Center’s (BIRC) mission is to conduct research on the factors that influence attitude and behavioral change to enable effective communication. BIRC can help professionals understand how and why people think and behave the way they do in this ever-changing business environment.
In addition to its database with the latest articles in the field, BIRC conducts research to understand how communication is connected to the growing body of behavioral insights research in the fields of business, cognitive behavior, psychology and neuroscience to broaden the industry’s understanding of these intersections.
The IPR Behavioral Insights Research Center has two fundamental objectives:
- To determine the key factors that influence attitude/opinion formation and therefore the resultant actions and or decisions; and
- To develop and apply processes, methods and pathways that enable effective communication.
Explore BIRC’s Signature Studies here!
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