The mission of the IPR Behavioral Insights Research Center (BIRC) is to conduct research on the factors that influence attitude and behavioral change to enable effective communication. BIRC can help professionals understand how and why people think and behave the way they do in this ever-changing business environment. One research area is to understand how the emerging fields of cognitive neuroscience, behavioral economics, social psychology and narrative theory can impact and influence the study and practice of public relations.
Explore BIRC’s Signature Studies here!
This blog is provided by the IPR Behavioral Insights Research Center. Stacey Smith discussed this topic at her December 7, 2021 IPR Master Class: Behavioral Science in Communication session. ... more
In 1964, the United States Supreme Court heard the case Jacobellis v. Ohio (378 U.S. 184, 1964) to determine whether a film should be deemed “obscene.” In a concurring opinion, Justice Potter Stew ... more
This summary is provided by the IPR Street Team based on the original journal article in Public Relations Review. SummaryIn the age of fast-paced news deliverance and the adoption of multimedium publi ... more
Does it surprise you that an increasing number of medical patients are using social media to ask questions, raise concerns, or voice experiences? It shouldn’t. For healthcare professionals, this mea ... more
This blog is provided by the IPR Behavioral Insights Research Center As communicators, often we focus so intently on what we want our publics to know that we forget consumers hope to make good decis ... more
Rand is helping fight the spread of disinformation through its Countering Truth Decay initiative. For this initiative, researchers have developed a database of online tools to help information consume ... more
Download Full Guide (PDF): A Communicator’s Guide to COVID-19 Vaccination Download Press Release: IPR Launches Communicators Guide Examining COVID-19 Vaccine HesitancyDownload Social Graphics: ... more
This summary is provided by the IPR Street Team based on the original study, “Citizens’ political public relations: Unpacking choices, and emergent and deliberate strategies in building trust and ... more
With just a few weeks to go before Election Day, most Americans have doubts about the fairness of the voting process, reported a new Public Affairs Council poll. In fact, only 29% of Americans have fa ... more
Download the Full Guide: 10 Ways to Identify DisinformationDownload the Webinar Playback: Disinformation in Society WebinarVisit Main Page: 2020 IPR Disinformation in Society Report THIS IS AN IPR B ... more
In partnership with Ragan’s PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. As a global pharmaceutical company he ... more
Note: A version of this content appeared in the July 1, 2020 edition of PRNEWS. For subscription information, please visit: www.prnewsonline.com/about/info. Research conducted by Kyle Heatherly. In ... more
In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees sharing a difficult lesson. For 12 years, I was in the “if you want it done right, do it yourself&# ... more
The second annual Institute for Public Relations (IPR) “Disinformation in Society” study examines and tracks how disinformation — deemed as deliberately misleading or biased information — is ... more
This summary is presented by the IPR Behavioral Insights Research Center Key Findings Communications can be biased by the cognitive principles behind nudges, even if nudges aren’t intentionally ... more