The Behavioral Insights Research Center’s (BIRC) mission is to conduct research on the factors that influence attitude and behavioral change to enable effective communication. BIRC can help professionals understand how and why people think and behave the way they do in this ever-changing business environment.
In addition to its database with the latest articles in the field, BIRC conducts research to understand how communication is connected to the growing body of behavioral insights research in the fields of business, cognitive behavior, psychology and neuroscience to broaden the industry’s understanding of these intersections.
The IPR Behavioral Insights Research Center has two fundamental objectives:
- To determine the key factors that influence attitude/opinion formation and therefore the resultant actions and or decisions; and
- To develop and apply processes, methods and pathways that enable effective communication.
Explore BIRC’s Signature Studies here!
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The second annual Institute for Public Relations (IPR) “Disinformation in Society” study examines and tracks how disinformation — deemed as deliberately misleading or biased information — is ... more
This summary is presented by the IPR Behavioral Insights Research Center Key Findings Communications can be biased by the cognitive principles behind nudges, even if nudges aren’t intentionally ... more
This summary is presented by the IPR Behavioral Insights Research Center Key Findings Behavioural science research provides many techniques for motivating behaviours like compliance with public admin ... more
This summary is presented by the IPR Behavioral Insights Research Center Key Findings Positively-framed information about side effect likelihoods can reduce the experience of side effects stemming fr ... more
This summary is presented by the IPR Behavioral Insights Research Center Key Findings Crisis management teams often use strategies in time of crisis that run counter to the evidence-based best practi ... more
This summary is presented by the IPR Behavioral Insights Research Center Key Findings Simplification nudges that reduce the complexity of information in a message can increase compliance in public ad ... more
This summary is presented by the IPR Behavioral Insights Research Center Key Findings News story posts on social media are more likely to be read and shared if they include an image, especially posit ... more
This summary is presented by the IPR Behavioral Insights Research Center Key Findings Communicating descriptive and injunctive norms can influence people’s judgement and opinion. Descriptive no ... more
This summary is presented by the IPR Behavioral Insights Research Center Implications for Public Relations Public relations professionals should be careful when using norm messaging as it can backfir ... more
This summary is presented by the IPR Behavioral Insights Research Center Key Findings Default nudges can have multiple conflicting effects on behaviour, potentially leading them to negate the desired ... more
This summary is presented by the IPR Behavioral Insights Research Center Key Findings Salience nudges are designed to emphasize particular aspects of the decision-making process by drawing attention ... more
This summary is presented by the IPR Behavioral Insights Research Center. Key Findings Communications correcting non-political misinformation are more effective when they include a graphic that easil ... more
This summary is presented by the IPR Behavioral Insights Research Center Key Findings Inoculations are communications that warn about impending misinformation and provide refutations. This strategy e ... more
This summary is presented by the IPR Behavioral Insights Research Center Key Findings Self-persuasion is effective for changing attitudes, like opinions about political policy. Thinking of arguments ... more
