This research library is a database of all the public relations research conducted by the Institute for Public Relations segmented by topic area. IPR research focuses on a number of key topics that matter to the profession. IPR’s work is distinguished through its four Commissions and Centers of Excellence.
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IPR CENTERS OF EXCELLENCE
This summary is provided by the IPR Organizational Communication Research Center. Summary Scholars have recognized the power of the identity perspective in helping understand employees’ loyalty,