Research Library | Institute for Public Relations

This research library is a database of all the public relations research conducted by the Institute for Public Relations segmented by topic area. IPR research focuses on a number of key topics that matter to the profession. IPR’s work is distinguished through its four Commissions and Centers of Excellence.

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Latest Research

How COVID-19 Strengthened the Value and Importance of Internal Communication

Work-Related Emotional Communication Model of Burnout: An Analysis of Emotions for Hire

Co-Constructing Organizational Identity and Culture with Those We Serve: An Ethnography of a Transgender Nonprofit Organization’s Communication

The Next Generation of Startups

How Heuristics Can Sway Your Audience Effectively

Tracing the ‘March to Standards’ in PR Measurement and Evaluation

The ESG Imperative of Disability Inclusion

Public Diplomacy Networks: China’s Public Diplomacy Communication Practices on Twitter During “Two Sessions”

Effective Strategies to Encourage Employee Advocacy

Could Social Media Help in Newcomers’ Socialization?

Health-Promoting Leadership and Leaders’ Listening Skills Have an Impact on the Employees’ Job Satisfaction and Turnover Intention

How to Cultivate and Retain Altruistic and Dedicated Employees?

An Exploration of the Relationships Between Organizational Dissent, Employee Burnout, and Work-Family Balance

Research and Commentary on Truth Decay: RAND Corporation

We Really Have to Hit Them Where It Hurts: Analyzing Activists’ Corporate Campaigns

Public Communication of Facebook Data Policy

Student and Faculty/Educator Views on Diversity and Inclusion in Public Relations

A Communicator’s Guide to COVID-19 Vaccination

Five Lessons Regarding Organizational Listening & Empathy in Times of Global Pandemic

An Exploration of the Relationships Between Organizational Dissent, Employee Burnout, and Work-Family Balance

With a Little Help From My Friends: Coworker Communication and Workplace Friendship

The Expression of Supervisor Dominance and Employee Outcomes

Going Back to the (Psychological) Roots of Measurement and Evaluation

Measuring and Evaluating: How Internal Communication Creates Value

Three Things PR Pros Should Know About Sentiment Analysis

Linking Communication to Job Demands and Resources

Avoiding “Substitution Error” to Get Past Half-Way M&E

AI in PR: The Conversation Has Just Begun

Hateproofing Your Message: Response and Prevention Strategies for “Hatejacks”

Globalizing Public Relations: Benefits of Multinational Public Relations Teams

Engaging Employees through Corporate Social Responsibility Programs

Citizens’ Political Public Relations: Building Relations Among Conflicting Groups

Looking Forward: The Effect of Anticipated Workload Change on Emotional Strain

Internal Social Media Boosts Employee Engagement and Trust

Exploring Corporate Involvement in Controversial Social-Political Issues

Communication about sexually transmitted infections among rural and urban native American youth

Transcending the Digital Divide: A framing analysis of information and communication technologies news in native American tribal newspapers

Communication between Cultures: Navajo discourse strategies in interethnic interactions

Breast Cancer Education for Navajo Women

Hearing people perceiving deaf people through sign language interpreters at work: on the loss of self through interpreted communication

Effectiveness of communication strategies for deaf or hard of hearing workers in group settings

Intersectionality, Work, and Well-Being: The effects of gender and disability

Effective Health Communication in Native Populations in North America

Mascot Matters: Race, History, and the University of North Dakota’s “Fighting Sioux” Logo

Standing with Standing Rock: Affective Alignment and Artful Resistance at the Native Nations Rise March

Learning about social movements through news media: Deconstructing New York Times and Fox News representations of Standing Rock

Invisible Disabilities: Unique Strategies for Workplace Allies

The Assessment of Attitudes Toward Individuals with Disabilities in the Workplace

Perceptions of Discrimination and Justice Among Employees with Disabilities

How We Did It: How Data-Driven Storytelling Can Take You Around the World

Communications is a Team Sport: Involving Employees as Partners and Brand Advocates

Cracking the Snapcode: The Influences of Strategic Social Media Adoption

“Comments are Disabled for This Video:” Understanding Source Credibility of CSR Information on YouTube

Engaging Publics in The Mobile Era: A Study of Chinese Charitable Foundations’ Use of WeChat

The Career Path of a Social Media Professional

Organizations’ Administration of Internal Social Media and Relationship Cultivation – From the Employee Perspective

Building Organizational Trust Through Internal Communication

De-motivating Employees’ Negative Communication Behaviors on Anonymous Social Media: The Role of Public Relations

How the Choice of Channels Affects Internal Communication Satisfaction

Managing the Communicative Organization: A Qualitative Analysis of Knowledge-Intensive Companies

Employee Communicative Behaviors in a Crisis: The Role of Relationship and Symmetrical Communication

Tracking Media Metrics Over Time

The Launch of The Dialogue Project

Cyberslacking in Remote Work Environments

New Poll Reveals Public Concerns about Election Integrity and Government Response to COVID-19

10 Ways to Identify Disinformation – A Guide and Checklist

New Ethics Guide for Artificial Intelligence in PR

How We Did It: Enabling Purpose-Driven Culture During the COVID-19 Pandemic

How Social Change Messages on Facebook Go Viral

Discrimination in America: Experiences and Views

Is It Still Just a Women’s Issue? A Study of Work-Life Balance Among Men and Women in Public Relations

Public Relations, Racial Injustice, and the 1958 North Carolina Kissing Case

The Starbucks Race Together Initiative: Analyzing a Public Relations Campaign with Critical Race Theory

Cultural Identity in the Segmentation of Publics: An Emerging Theory of Intercultural Public Relations

An Analysis of Leadership Letters to Shareholders During the 2008 Financial Crisis

Black Women with Natural Hair Face Biases from Employers

The Most Accessible Path to PR-ROI

Communication Research in Action: Walking the Talk

Diversity, Inclusion, and PR Education: The Role of Leaders in Bringing About Change

Lessons Earned: How a Three-Day Off-Site ‘Changed My Life’

Hidden Figures in Public Relations: Putting a Long Overdue Spotlight on African American PR Pioneers

The Influence of Informal Communication on Organizational Identification

2020 IPR Disinformation in Society Report

Exploring Negative Peer Communication of Companies on Social Media and Its Impact on Organization-Public Relationships

Effects of Online Rumors on Attitude Toward an Organization During Crisis

The Challenge of New Gatekeepers for Public Relations: A Comparative Analysis of the Role of Social Media Influencers for European and Latin American Professionals

Examining the Effects of Internal Social Media Usage on Employee Engagement

Responding to a Health Crisis on Facebook: The Effects of Response Timing and Message Appeal

Examining the Effects of Internal Communication and Emotional Culture on Employees’ Organizational Identification

Internal Communicators’ Understanding of the Definition and Importance of Employee Advocacy

Employee Brand Ambassadorship Strategies to Build Brands

A Crisis Within A Crisis: When Employee Engagement Is Too Little Too Late

The Effects of Corrective Communication and Employee Backup on the Effectiveness of Fighting Crisis Misinformation

When the External World Creeps In: Internal Communications and the Organizational Conscience

Trust In Me, Just In Me

Evaluating Risk Communication After the Fukushima Disaster Based on Nudge Theory

The INSPIRE Framework: How Public Administrators Can Increase Compliance with Written Requests Using Behavioral Techniques

Positively Framed Risk Information in Patient Information Leaflets Reduces Side Effect Reporting: A Double-Blind Randomized Controlled Trial

Organizational Crisis Communication: Suboptimal Crisis Response Selection Decisions and Behavioral Economics

How Best to Nudge Taxpayers? The Impact of Message Simplification and Descriptive Social Norms on Payment Rates in a Central London Local Authority

Picture This: The Influence of Emotionally Valenced Images, on Attention, Selection, and Sharing of Social Media News

Do Social Norms Affect Support for Earthquake-Strengthening Legislation? Comparing the Effects of Descriptive and Injunctive Norms

When and How Does Normative Feedback Reduce Intentions To Drink Irresponsibly? An Experimental Investigation

When Should The Ask Be A Nudge? The Effect of Default Amounts on Charitable Donations

Nudges That Hurt Those Already Hurting: Distributional and Unintended Effects of Salience Nudges

Correcting Political and Consumer Misperceptions: Rating Scale vs. Contextual Correction

Neutralizing Misinformation Through Inoculation

Perspective Taking and Self-Persuasion: Why “Putting Yourself in Their Shoes” Reduces Openness to Attitude

Self-Persuasion in Media Messages: Reducing Alcohol Consumption Among Students with Open-Ended Questions

Nudge: A Relevant Communication Tool Adapted for Agile Innovation

Nudging Pro‐Environmental Behavior: Evidence and Opportunities

Effects of Presentation Formats on Consumers’ Performance and Perceptions in the Use of Personal Health Records Among Older and Young Adults

The Roles of Information Deficits and Identity Threat in the Prevalence of Misperceptions

Looking Back to Look Forward: CIPR State of the Profession Survey

The Double Bind of Race and Gender: Understanding the Roles and Perceptions of Black Female Public Relations Faculty

Intersectionality And Publics: How Exploring Publics’ Multiple Identities Questions Basic Public Relations Concepts

Shifting, Broadening, and Diversifying: How Gay Pride Organizations are Reshaping Their Mission to Build Crucial Relationships

Changing Cultural Stigma: A Pilot study of LGBT and Mental Illness Organizations

LGBTQ+ Voices: Learning from Lived Experiences

LGBTQ Employees Experience Challenges and Privately Held Fears on the Job | Accenture Report

Intersections and Evolution of ‘Butch-trans’ Categories in Puerto Rico: Needs and Barriers of an Invisible Population

Activist Strategic Communication for Social Change: A Transnational Case Study of Lesbian, Gay, Bisexual, and Transgender Activism

We Are People Not Transactions: Trust as a Precursor to Dialogue With LGBTQ Publics

Workplace Experiences of Transgender Individuals: A Scoping Review

From Principle to Policy to Practice? Diversity as a Driver of Multicultural, Stakeholder Engagement in Public Relations

Why Does Workplace Gender Diversity Matter? Justice, Organizational Benefits, and Policy

Queering PR: Directions in Theory and Research for Public Relations Scholarship

Editor’s Essay: Identity And/in/of Public Relations

Identity, Visibility & Measurement: How University LGBTQ Centers Engage and Advocate for Today’s LGBTQ Student

Communicating Global Inequalities: How LGBTI Asylum-Specific NGOs Use Social Media As Public Relations

Where Are We Now? Public Relations Professionals Discuss Measurement and Evaluation

Do Remote Employees Prefer Different Types of Appreciation than Employees in Face-To-Face Settings?

Coming Out to Tell Our Stories: Using Queer Theory to Understand the Career Experiences of Gay Men in Public Relations

Lessons Earned: How ‘Languages’ Led to a Successful PR Career

Shifting, Broadening, and Diversifying: How Gay Pride Organizations are Reshaping Their Mission to Build Crucial Relationships in a Complex 21st Century Stakeholder Network

Carter G. Woodson: History, The Black Press, and Public Relations

Amid Protests, Majorities Across Racial and Ethnic Groups Express Support for the Black Lives Matter Movement

How Diversity in the Workplace Impacts Positive Employee Outcomes

Diversity Wins: How Inclusion Matters

An Institutional Approach to Gender Diversity and Firm Performance

The Politics of Latino Publics: Immigration Reform, Political Participation, and Intention to Vote

A Pilot Study of the Under-Representation of Hispanics in Public Relations

The Gender-Ethnicity Construct in Public Relations Organizations: Using Feminist Standpoint Theory to Discover Latinas’ Realities

Generating Conflict for Greater Good: Utilizing Contingency Theory to Assess Black and Mainstream Newspapers as Public Relations Vehicles to Promote Better Health among African Americans

Black Voter Dilution, American Exceptionalism, and Racial Gerrymandering: The Paradox of the Positive in Political Public Relations

Cultural Elements Underlying the Community Health Representative-Client Relationship on Navajo Nation

Information-Seeking Outcomes of Representational, Structural, and Political Intersectionality Among Health Media Consumers

A Longitudinal Analysis of the Gender Income Gap in Public Relations in the U.S. 1979-2014

Why Women Earn Less Than Men: The Cost of Gender Discrimination in U.S. Public Relations

Future Professionals’ Perceptions of Work, Life, and Gender Issues in Public Relations

Talking Back: Reflecting on Feminism, Public Relations and Research

Renewing the Commitments of Feminist Public Relations Theory: From Velvet Ghetto to Social Justice

Framing Diversity Over the Past Decade in Public Relations

Gender Bias in the Public Relations Industry in Malaysia

The World of Women Public Relations Practitioners in Qatar

Gender Effect in Russian Public Relations: A Perfect Storm of Obstacles for Women

Still a Lily-White Field of Women: The State of Workforce Diversity in Public Relations Practice and Research

Where are the Women? An Examination of Research on Women and Leadership in Public Relations

The Power of Women: Flanley & Woodward and the Woman’s Angle in U.S. Public Relations

Male and Female Communication, Leadership Styles, and the Position of Women in Public Relations

2019 KPMG Women’s Leadership Study: Risk, Resilience, Reward

Progress is Being Made for Women in the Workplace

Employees as Ambassadors: Embracing New Role Expectations and Coping with Identity-Tensions.

Wave VII of the Porter Novelli Purpose Tracker: Addressing Social Justice & Diversity in Communications

Racial and Gender-Based Differences in the Collegiate Development of Public Relations Majors: Implications for Underrepresented Recruitment and Retention

Intersectionality, Race-Gender Subordination, and Education

Fixing the Flawed Approach to Diversity

Women are Maxing Out and Burning Out During COVID-19

Demarginalizing the Intersection of Race and Sex

Where are the Women? An Examination of Research on Women and Leadership in Public Relations

African-American Students’ Perceptions of Public Relations Education and Practice: Implications for Minority Recruitment

Flag On The Play: Colin Kaepernick and the Protest Paradigm

The Problem With Protests: Emotional Effects of Race-Related News Media

Three Research-Based Suggestions for Success Through COVID-19

How We Did It: How to Move From Communications Firefighting to Futuring

The White Leader Prototype: A Critical Analysis of Race in Public Relations

African-American Students’ Perceptions of Public Relations Education and Practice: Implications for Minority Recruitment

Race, Ethnicity, and Public Responses to Climate Change

The Bones are the Same: An Exploratory Analysis of Authentic Communication with LGBTQ Publics

Lessons Earned: When the Competition is Your Friend

Five Ways Higher Education Can Be Seen as Hostile to Women of Color

A Workplace Divided: Understanding the Climate of LGBTQ Workers Nationwide

A Century After Women Gained the Right To Vote, Americans See Work To Do on Gender Equality

What Lies Beneath: How Paranoid Cognition Explains Relations Between Transgender Employees’ Perceptions of Discrimination at Work and Their Job Attitudes and Wellbeing

Finding Calm in the Storm: How Trait Mindfulness Aids Employees After Perceived Discrimination at Work

The Importance of Helping Employees Thrive in a Post-Coronavirus World

Lessons Earned: How I Stopped Being Busy…Some of the Time

Leadership Perspectives: Leading and Looking Ahead Through COVID-19

Public Relations, Activism, and Identity: A Cultural-Economic Examination of Contemporary LGBT Activism

Lessons Earned: Unleashing the Superpowers of Your Staff

COVID-19 and the 5G Conspiracy Theory: Social Network Analysis of Twitter Data

The Problem Of Intersectionality As An Approach To Digital Activism

Exploring Diversity and Client Work in Public Relations Education

Significance of Race in the US Undergraduate PR Educational Landscape

Organizational Resilience and Employee Performance After a Crisis Situation

Does Race Matter? The Effect of A Spokesperson’s Race on Credibility and Crisis’ Severity

Porter Novelli Purpose Tracker: The Business Imperative for Social Justice Today

Gendered and Intersectional Complications in The Heart Truth Media Campaign

Tweeting a Social Movement: How Black Lives Matter Built A Community and Promoted Action

Black Americans Face Higher COVID-19 Risks and Account for a Disproportionate Share of COVID-19 Related Deaths

How We Did It: How to Measure the Efficacy of Your Channels

Positively-Framed Risk Information in Patient Leaflets Reduces Side-Effect Reporting

Confronting Whiteness in Public Relations Campaigns and Research with Women

Lessons Earned: Helping a High-Profile Brand Regain its Reputation

Do Remote Employees Prefer Different Types of Appreciation Than Employees in Face-to-Face Settings?

Using Expert Sources to Correct Health Misinformation in Social Media

Report: How Engaged Are Employees During COVID-19?

The Black-White Divide on Diversity Efforts in the Media and Advertising Industry

How a Fake News Game Can Help Fight Against Online Misinformation

Social Care and Professional Standards: Developing an Ethical Decision-Making Model

In Search For the Truth, “Meaning” Matters Most: Delving Deeper Into Covid-19 And Racial Inequity

Public Relations, Activism And Identity: A Cultural-Economic Examination Of Contemporary LGBT Activism

The Spiral of Advocacy: How State-Based LGBT Advocacy Organizations Use Ground-Up Public Communication Strategies

Participatory Practices at Work Change Attitudes and Behavior Toward Societal Authority and Justice

Personality Traits Most Strongly Associated with Being Environmentally Conscious

Diversity in Public Relations: The Implications of a Broad Definition for PR Practice

Lessons Earned: How a PR Pro Found Her Voice

Barriers, Borders, and Boundaries: Exploring Why There Are So Few African-American Males in the Public Relations Profession

Government Affairs Executives Expect Pandemic to Cause Long-Term Decline in Face-to-Face Lobbying

How We Did It: How a PR Pro Changed the Measurement Landscape

What Trump’s New Executive Order on Social Media Means for PR

Lessons Earned: Leadership in a Pandemic Through the Lens of Higher Education

Study: Employee Expectations Are Changing Due to COVID-19

Cognitive Dissonance: Examining Discrepancies Between Understanding and Action During a Crisis

Restorative Narratives for Health Promotion

Authenticity and Ethics: Implications for Internal Crisis Management

Enabling and Engaging Your Organization Through Change: Re-Entering the Workplace in COVID-19

Six Steps for Companies to Navigate the Pandemic and Thrive in the Future

How We Did It: Four Lessons from a Mismanaged Crisis Response

The Profound Impact of COVID-19 on Activism and PR

A Pandemic Shift: America’s Return to Depression-Era Values

Lessons Earned: Aflac CCO Looks to Real-Time Communications During COVID-19

How COVID-19 is Forcing CEOs to Rethink the Importance of Internal Communications

Wartime Leadership Communication: How Should CEOs Communicate during the COVID-19 Pandemic?

Special Report: How Companies Are Engaging Employees During COVID-19

Helping Others and Feeling Engaged in the Context of Workplace Flexibility

A Renewed Call for Telework Research

Identity: The Forgotten Challenge of Remote Work

The State of Corporate Reputation in 2020: Everything Matters Now

How Enterprise Social Media Affects the Social Connectivity of Globally Dispersed Workers

COVID-19 and the State of Ohio: Governor Mike DeWine’s Model for Effective Crisis Response

The COVID-19 Emails: Set a Strong First Impression in the Net Impression of Crisis Response

How Creating and Then Reducing Cognitive Dissonance Can Effect Behavior Change

How We Did It: Adding Storytelling to Technology in Developing “Innovation Relations”

Changing Behaviour Through Data Visualizations

Putting Employee Experience in Perspective

COVID-19: How Businesses Are Handling the Crisis

What Role Does Mental Imagery Play in Influencing Pro-Environmental Attitudes and Behavioural Intentions?

Public Trust in Four Major Institutions has Decreased – Insights from the 2020 Edelman Trust Barometer

How Perceptions of Low-Probability Risk are Influenced by the Ease of Proportional Reasoning

Lessons Earned: How a PR Pro Got Out of a Well-Paid Rut

How We Did It: How We Aligned CSR With Our Unique Selling Proposition

How CCOs And CISOs Can Protect Companies From The Effects Of Cyberattacks

To Leave or Not to Leave: How Employees’ Perceptions of Organizational Justice Affects Organizational Relationships

How Graphic Design Can Create Bias

How Do We Learn to Actively Listen? A Challenge to All of Us to be More Present with our Dialogic Partners

Should Governments Invest More in Nudges?

Generation Z: How Your Company Can Reach the New Generation

The Winning Formula for Internal Communication

How Behavioural Science Can Help Employees Make Better Food Choices

Dispelling The Myths That Are Killing PR

Lessons Earned: When a Smart Boss Teaches a Tough Lesson

Strategic Use of Facebook for Public Engagement in Higher Education Institutions

Eight Best Practices for Linking CSR to Corporate Reputation

The Top 14 Public Relations Insights of 2019

Latinx: A Vital Community to the Public Relations Industry

Stakeholder Primacy: Reconciling the Expectations of Employees, Customers, Communities and Shareholders

How To Communicate Role Expectations in a Coworking Office

Lessons Earned: How Cleveland Clinic Recovered in the Tech Race

Nudge Management: How Behavioural Science Can Increase Productivity

New Study Finds Diversity and Inclusion Initiatives Improve the Reputation and Revenue of a Company

How We Did It: Formulating a Comprehensive Stand on Thermal Coal and Oil Sands

Six Ways to Enhance Innovation Through Internal Communication

After Disaster: Five Tips for Handling a Data Breach

Lessons Earned: When Being Fearless is The Right PR Choice

How Images and Stories Influence the “Emotionalization” of Science Communication

How I Did It: How Leading with Values Helped Medtronic Respond to Hurricane Maria

How Much of the Budget Should be Spent on Research and Insights? An IPR Measurement Commission Roundtable

Four Shifts That Will Transform Employee Experience in 2020

Dialogic Strategies in a Crisis: Ramifications of Internal Communication on External Audiences

How Stakeholders React to Mobile-Enhanced Corporate Disaster Relief Efforts

Fear-Mongering or Fact-Driven? How Emotion Plays a Role in Attitudes Toward Health Epidemics

Want to Advocate for Diversity? Start Nurturing Microaffirmations

Social Media Influencers and Transparency: FTC Gives New Guidance for Disclosing Brand Relationships

How We Did It: “The New, Now” How Accenture Altered its Mindset to Overhaul its Comms

Lessons Earned: When to Leave a Dream Job

The Status Quo of Evaluation in Public Diplomacy: Insights from the U.S. State Department

How Do Social Media Comments and Likes Impact an Organization’s Reputation During a Crisis?

Enterprise Social Media Use: The Motives and Role of Public Social Media Experience

How CEO “Ghost-Posting” Affects Employee Perceptions on Leadership, Transparency, and Relationships

A Picture is Worth a Thousand Words: Using Behavioural Insights In Visual Communication

Inside Experian’s Bid to Help Consumers Boost Their Credit Scores

How We Did It: The “Aha” Moment That Fostered the Executive Audit

New Poll Explores the Washington “Swamp,” Trump’s Tweets and Attitudes about Business

The Integration between Public Relations, Influencer Marketing, and Law

Lessons Earned: When Taking Control Hinders More Than It Helps

What Effect Does the Number of Counterarguments Have on Reducing Misperceptions?

Banks Are Squandering an Opportunity to Grow Consumer Trust

Prior Exposure to Misinformation Increases its Perceived Accuracy

Brands Must be Human to the Core to Thrive in the Consumer Revolution

Partnerships in the Public Interest: Best Practices for Building Successful Corporate-Nonprofit Relationships

Two Tales of One Crash: Intergovernmental Media Relations and Agenda Building During the Smolensk Airplane Crash

How We Did It: Inside Experian’s Bid to Help Consumers Boost Their Credit Scores

What You Need to Know About Incorporating Behavioural Science into Public Relations: A Primer

Working with the Volume Off: Ignoring Content to See Clearly

The 2019 IPR Future of Work Report

Improving Public Relations Leadership Should be a Priority

How Effective is Providing Alternative Explanations when Challenging Misinformation?

Employees and social media: Promoting brand-consistent behaviors

The 996 Work Schedule Debate: Organizational Climate, Employee Engagement, and Employee Well-Being

Lessons Earned in Our Nation’s Capitol

How We Did It: #RAREis: Providing a Voice for the Rare-Disease Community

Reminders and Repetition of Misinformation: Do They Help or Hinder Understanding?

Five Ways to Protect Your Data Online

Political Public Relations at its Finest: The News Management Function of Electoral Politics

The Intersection of Internal and External Communication

How Effective is Refuting Facts in Short or Long Form when Countering Misinformation?

How We Did It: How a Robotic Duck Calms Young Cancer Patients and Boosts Aflac’s Brand

In Government Organizations, Refuting Rumors with Facts is Typically More Effective than Responding Emotionally

How Employers Can Use Informal Communication to Build Strong Relationships

How We Did It: How to Respond When You Go Viral for All the Wrong Reasons

“Meet My AI—We’re a Thing”: Makovsky Best Master’s Thesis of the Year Winner Talks Artificial Intelligence

The Elusive Backfire Effect: Does correcting misinformation strengthen people’s beliefs in false claims?

Lessons Earned: How Shortfalls Can Become Strengths

When People Engage in “Cognitive Laziness,” They are More Likely to Accept Misinformation as Truth

How We Did It: How an Inspirational Content Series Became a PR Powerhouse

How We Did It: Battling Olympic-Scale Competition for Coverage of a Startup Launch

Why Don’t Organizations Hire Agencies Like They Hire Employees?

The Impact of the Agency Selection Process on Public Relations Programs & Outcomes

The voice bystander effect: How information redundancy inhibits employee voice

Encouraging upward ethical dissent in organizations: The role of deference to embodied expertise

The diffusion process of strategic motivating language: An examination of the internal organizational environment and emergent properties

Lessons Earned: When Believing the Client’s Promise Goes Wrong

Culture: Master the Human Element of Employee Experience

How We Did It: IPR Creates Buzz with “In a Car” Video Series

Is Earned Media More Credible than Advertising?

Ogilvy Study Finds Journalists Trust Earned Media Coverage to Drive Brand Reputation

Profits with a Purpose: The Importance of Corporate Vision and Values

E.U. Copyright Changes and Its Effect on Social Media

The End of Linear Storytelling: The #Thumbstopping Story of Our Digital Future Or Trading Catharsis for Engagement

IPR Report Finds Americans Bombarded with Disinformation

2019 IPR Disinformation in Society Report

A critical view: Who actually benefits from employee engagement?

Communicating with Purpose: Best Practices for Executive Leaders

Exploring crisis communication in the internal context of an organization: Examining moderated and mediated effects of employee-organization relationships on crisis outcomes

My Colleagues are My Friends: The Role of Facebook Contacts in Employee Identification

Using social media to engage employees: Insights from internal communication managers

The relationship between aggressive communication traits and organizational assimilation

Engaged at Work? An Employee Engagement Model in Public Relations

Employee Voice and Silence in Multinational Corporations in the Mobile Telecommunications Industry in Nigeria

The Influence of Supervisors’ Use of Motivating Language in Organizations Located in India

Exploring Racial and Gender Differences in Collegiate Development to Improve the Recruitment and Retention of Diverse Practitioners

It’s the Best Time for Internal Communicators!

Measurement and Evaluation Remain a Challenge for PR: According to PR2025 Delphi Study

Five Insights that Each CEO Must Know about Employee Engagement

How Artificial Intelligence and Big Data Will Affect the Future of PR

Linking Internal Communication to Business Results

Rewarding Employees for Engaging in Employee Advocacy: Is this the Right Move?

10 Ways to Combat Misinformation: A Behavioral Insights Approach

Five Recommendations to Communicate Effectively with Millennials

Three Things Your Media Trainer Should Never Have Told You

Supervisor Humor Styles and Employee Advocacy: A Serial Mediation Model

A Guide: How Nonprofits Can Better Use Measurement

Internal Communications As a Tool to Create a Sense of Belonging

Doing Business in an Activist World

The Power of Conversations in the Corporate World

It’s Time to Get Real About Authentic Leadership Communication

The Impact of Societal Trends on Your Brand

Building a storytelling culture in organizations with internal communications

Reputation and Accountability in the Age of Algorithms

Identifying Frames that Guide Resistance Interpretations at Work

Essential Considerations for Change Management Communication

When Change Readiness Spirals Down

The Five F’s: How Communications Can Alter the Future of Line Managers

The Game of Telephone as an Internal Communication Practice

An Updated Examination of Social and Emerging Media Use in Public Relations Practice: A Longitudinal Analysis Between 2006 and 2014

Exploring the Comparative Communications Effectiveness of Advertising and Public Relations: An Experimental Study of Initial Branding Advantage

How to Measure Social Media Relations: The More Things Change, the More They Remain the Same

Isolating the Effects of Media-Base Public Relations on Sales: Optimization Through Marketing Mix Modeling

Measurement of Organization-Public Relationships: Validation of Measurement Using a Manufacturer-Retailer Relationship

Measuring “Company A”: A Case Study and Critique of a News Media Content Analysis Program

Principles for the Use of ROI; BCR and CEA Financial Metrics in a PR/Communications Department

The Impact of Organizational Culture and Leadership Performance on Job Satisfaction

How Anonymity and Visibility Affordances Influence Employees’ Decisions About Voicing Workplace Concerns

Nine Business Transformation Stats You Can’t Afford to Ignore in 2019

The Agenda-Setting Effects of Earned Media Coverage on Stock Performance

What’s Not to Like? A Qualitative Study of Young Women Politicians’ Self-Framing on Twitter

Mind the Gap: Women’s Leadership in Public Relations

How to Get the Coveted Licence to Operate

From Complex to Concise: Using Data, Research and Measurement to Simplify Healthcare Communications

From Duke Ellington and Billy Strayhorn to George Burns and Gracie Allen – What Creative Yin-Yang Collaborations Teach Us

Quick Tips for Measuring Globally, or, What to Do When a Popular K-Pop Band Has the Same Name as Your Product

How to Get Started With International Communications Measurement: 3 Baby Steps

5 Quick Beginner’s Tips to Improve Risk Communication Measurement

Make Data Your Bitch: 4 Quick Tips

A Special Gift for Measurement Beginners: The 12 Checklists of Christmas

4 Quick Tips for Measuring Events and Experiential Marketing

4 Quick Tips to Get Started Measuring Internal, Organizational, and Employee Communications

Guiding the Conversation: A Study of PR Practitioner Expectations for Non-Nominated Employees’ Social Media Use

Survey From Center for Public Relations and Chief Executive Magazine Finds CEOs Want to Talk Sales, Not Social Issues, in 2019

PRSA Foundation Survey Finds a Disconnect in How Employees vs. Employers Perceive the Importance of D&I in the Workplace

What Advertising Missteps Can Teach us About Multicultural Marketing

Left in the Dust: Employee Constructions of Mission and Vision Ownership

Three Ways Brands Can Use Radio to Achieve Maximum Reach

Making CCO Succession a Priority

Emails from the Boss—Curse or Blessing?

Proactive Personality, LMX, and Voice Behavior: Employee–Supervisor Sex (Dis)similarity as a Moderator

Supporting Frontline Employees Who Are Organizational Advocates

Is Self-Reflection the Tipping Point for Leaders?

Employee Communication, Job Engagement and Organizational Commitment: A Study of Members of the Millennial Generation

What You Should Learn for Your PR Strategy from Social Media Influencers

Top 10 Public Relations Research Insights of 2018

Challenging the Dialogic Promise: How Ben & Jerry’s Support for Black Lives Matter Fosters Dissensus on Social Media

Examining the Case of DICK’s Sporting Goods: Realignment of Stakeholders through Corporate Social Advocacy

Can Non-Work-Related Social Media Use Benefit the Company?

Understanding the Impact of Social Media Usage Among Organizations

Do the Right Thing

2018 Global Comms Report: Challenges And Trends by Cision and PRWeek

Southwest Airlines Flight 1380 & Guiding a Brand Through Tragedy: Page Podcast

Effects of 360° Video on Attitudes Toward Disaster Communication

Tweeting about Emergency: Social Media Messaging during Hurricane Harvey

Explaining Online Ambassadorship Behaviors on Facebook and LinkedIn

New Research Maps Road to Success for Top CCOs

Agility in Corporate Communications: Lessons Learned and Future Challenges

The Future of PR Will Be as Much About Culture as Communication

Examining the Effectiveness of Using CSR Communication in Apology Statements After Bad Publicity

Social Media Dialogues in a Crisis: A Mixed-Methods Approach to Identifying Publics on Social Media

The Lack of Real Intelligence in Media Intelligence

Globalization Shifts Societal Expectations for Businesses and Corporate Social Advocacy

Has Social Media Made Customer Service Easier for Consumers?

How to Evaluate Virtual Reality and Augmented Reality

Women Leaders say Personal Brand is Vital for Success: But Most Don’t Have A Vision or Plan

How Ben & Jerry’s Support for Black Lives Matter Fostered a Different Kind of Dialogue on Social Media

Participatory Communication on Internal Social Media – a Dream or Reality?

Looking for Motivational Routes for Employee-Generated Innovation: Employees’ Scouting Behavior

The Role of Corporate Social Responsibility (CSR) and Internal CSR Communication in Predicting Employee Engagement

Studying Corporate Reputation: As Easy as ABC

Credibility or Credulity? Examining Political Organization-Public Relationships in an Election of Interloping Candidates

New Insights into Evaluation Stasis – Food for Thought

Communicating Corporate Social Responsibility on Social Media

Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice

Two-Thirds of Consumers Worldwide Now Buy on Beliefs

Living Your Purpose: Driving & Measuring Business Adoption

2018 CPA-Zicklin Index Shows Corporate Political Disclosure and Accountability Holding Steady

Enhancing Employee Communication Behaviors for Sensemaking and Sensegiving in Crisis Situations

Talking Engagement into Being: Linking Boundary Management Preferences, Work Communication on Social Media, and Employee Engagement

Leaders’ Language and Employee Proactivity: Enhancing Psychological Meaningfulness and Vitality

Few People Regularly Read President Trump’s Tweets — And Many of Them Are Democrats

Brands in Motion: A Turning Point for Ethics and Tech?

Adoption of E-Government Applications for Public Health Risk Communication

Let’s Give Them Something to Talk About: Visual Content to Drive Engagement

Diverse Voices: Profiles in Leadership

Social Presence and Digital Dialogic Communication: Engagement Lessons from Top Social CEOs

Holy Guacamole! Framing and the Chipotle Contamination Issue

Seeking Sincerity, Finding Forgiveness: YouTube Apologies as Image Repair

The Next Level: The Business Value of Good Internal Communication

Tweeting a Social Movement: Share Information, Build Community, and Promote Action

Nike and United Airlines: A Tale of Cause and Effect in Two Companies

Earned Media Uprising: Quantifying PR’s Contribution to Business

Truth and The Case for Statistical Thinking

The Role of Social Capital for Organizational Identification

From Technical Know-How to the Free Flow of Ideas: Exploring Employee Creativity

Employee Experience is Customer Experience

Vicarious Interaction: The Role of Observed Online Exchanges in Fostering Organization-Public Relationships

Visions of Change as Visions of Continuity

Manager-Employee Psychological Contracts: Enter the Smartphone

Organizational Boundary Regulation through Social Media Policies

An Examination of Crisis Response in Professional Athlete Scandals

The Geographic Dimension of Citizenship in Digital Activism

#RaceTogether: Starbucks’ Attempt to Discuss Race in America and Its Impact on Company Reputation and Employees

Corporate Volunteering Evaluation: A Toolkit Featuring Digital Storytelling

CEO Activism in 2018

Quality at the Speed of Digital: The Silent Disrupter

New Insights into Change Management Communication: Identifying Best Practices in Strategies & Messaging

Strengthening the Tie: Creating Exchange Relationships that Encourage Employee Advocacy

Engaging Employees Through Internal Communication

Employee Voice: An Antecedent to Organizational Engagement?

Jack of All Trades or Master of One? What Public Relations Can Learn from the 2016 Presidential Visual Twitter Strategies

Creating a Positive Emotional Culture: Why Does It Matter and What Can Communication Leaders Do?

PR and the Problem of Truth Decay: It’s a Matter of Trust

Mr. Rogers: Five Essential Truths of His Communication

Driving Change in the #MeToo Era

How Anxiety Leads to Suboptimal Decisions Under Risky Choice Situations

It’s Simple and I Know It!: Abstract Construals Reduce Causal Uncertainty

Understanding Non-profit and For-profit Social Marketing on Social Media

How Consumers’ Attitudes Impact their Responses to Different Crises

GDPR, ePrivacy, Copyright & Antitrust: The EU’s Long Game

Five Ways to Rethink Employee Engagement in the PR Industry

The Risks Companies Face When Their Political Spending and Core Values Conflict

Faking Authenticity: Can You Do It?

#MeToo: Examining Communication Toward Meaningful Change

BledCom 2018: Measurement and Evaluation in a VUCA World

Who commits? Who engages?

Organizational Communication and Innovation in South Korea

CSR Initiative Characteristics and Employee Engagement: An Impact-Based Perspective

E.U. Tackles Copyright Reform and Pauses—For Now

Corporate Perspectives on the Role of Global PR in Public Diplomacy

2018 European Communication Monitor

How Social Software Impacts the Role of Internal Communication

How Focusing Positively on Errors Can Help Organizations Become More Communicative

Crafting Employee Trust: From Authenticity, Transparency to Engagement

Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use

Social Messengers are the New Frontier of Organization-Public Engagement

The Impact of Humor Styles In The Workplace

Rumors and Internal PR: Working Together for an Ordered State of Affairs

Creating a Culture of Cyber Security Awareness

What Anthony Bourdain Gave us Without Reservation: Lessons from the Master in Cross-Cultural Communication

Big Data, Privacy, and the Law: How Legal Regulations May Affect PR Research

Effective Business Transformation Requires High-Tech and High-Touch Communications

Anonymous Online Dissent: Employee Dynamics and Ethical Challenges

Walk the Talk: Examining Executive Leadership at Startups in China

Examining the Effects of Internal Public Relations in Korea

How Artificial Intelligence and Intergenerational Diversity Are Creating Anxiety in The Workplace

Emotional Exhaustion at Work: Overusing Communication Technology

Internal Factors Communication Leaders Use to Predict a Crisis

Why Companies Should Enlist Employees in Crisis-Management Preparation

Taking a Stand: How CMOs and CCOs are Redefining their Roles in Today’s Highly Charged Social, Cultural and Political Climate

What PR Pros Need to Know for GDPR Compliance Day

Know Thyself: Examining the Benefits of Self-Reflection

Key Insights from the F8 2018 Conference

Examining the Impact of Value Orientations on CSR Evaluations and Expectations Among US and Chinese Publics

How Media Coverage and Organizational Messaging Framed the Women’s March on Washington

Collaboration and Conflict between Agencies and Clients

Seaworld’s Tanked Twitter Campaign: How to Frame Messages During a Crisis

Likes vs. Tweets: Differences in Protest Participation Across Facebook and Twitter

How PR Executives Use Strategies to Counsel Internally

How the Framing of the News Affects the Publics’ Response During a Crisis

Do People Correct Their Beliefs When False Stories Are Initially Presented as True?

How Warning Older Adults About A False Consumer Claim May Increase the Perceived Truth of That Claim

How Our Senses React to Too Much Data

Decisions: How to Make Them Better and Faster

12 Takeaways from the 2018 World Public Relations Forum in Oslo

Ten Lessons Learned from Standards that Failed the Test

Your Facilities Designer Might Be a Brand Expert (Or Not)

Fast Forward: Foundations and Future State. Educators and Practitioners

Silicon Valley, We Have a (Dis)Information Problem

Global Alliance Releases Global Capabilities Framework

Still Fighting the Good Fight: An Analysis of Student Activism and Institutional Response

Getting Emotional: Emotions’ Role in Crisis Communication

Exploring the Relationship Between Corporate Reputation and Social Media

Four Steps to Build Measurable Performance Solutions Using Internal Communications

Researchers Address Lack of Standardized Internal Communication Measurement

A Post-Communication World: Where to Go from Here

CCOs Report Five Concepts that High-Performance Communications Teams Possess

2018 Global Communications Report Predicts Future Consumers Will Not Discern the Difference Between News and Advertising

Influencing Intrapreneurship with Internal Communications

Five Key Takeaways from “Are you Future-Proofed? Disruption, Innovation and the CCO”

Four Ways to Handle Social Media Deletion During a Crisis

Preventing Turnover: Enriching the Interface between Work, Life and Trust

Showdown at the Digital Corral

New Paradigms for Employee Culture and Communication

Fight or Flight: How Americans React to Corporate Crises and Controversies

Differences in Information Seeking Among Organizational Peers

The Fundamental Nature of Employee Engagement

How Does Non-Paid Media Impact the Effectiveness of Paid Ads? An Exploration with AT&T and Hotels.com

Followers and the Content They Pay Attention To

Giving and Making Sense About Change: The Back and Forth Between Leaders and Employees

Everything is not Pleasantville: Examining the Working Relationship between PR and Fundraising

How Does Non-Paid Media Impact the Effectiveness of Paid Ads?

Why Lies Spread Faster Than the Truth and What PR Professionals Can Do About It

Communicating CSR Across the Globe

Fact or Fiction: Rewriting the Text on Gender Inequalities in Communication Management

The New Era of the CCO: Why & How Communications is Evolving

Thoughts on Recent Developments in Communication Evaluation and Measurement

Advice for the Datacentric Communicator

Battle of the Wallets: The Changing Landscape of Consumer Activism

Crisis Ready: Top Tips for Social Media Managers During a Crisis

Top 11 Public Relations Research Insights of 2017

Three Ways Message Convergence Impacts Organizational Reputation

Social Media and Government in Public Relations

The GRIM Test: An Easy Way to Check Your Data Is Not Faulty

Channel Satisfaction, Personality, and Job Satisfaction for Teleworking Employees

Co-creation, Decentralization and Leadership: The New Internal Communication

Know Your Impact: Amplifying PR Measurement & Research to Drive Business Results

Ofield: The Autobiography of Public Relations Man Ofield Dukes

Tracking How Social and Other Digital Media are Being Used in Public Relations Practice: A 12-Year Study

How Communications Effectiveness Drives a Great Employee Experience

Inclusive Language Use in Multicultural Business Organizations: The Effect on Creativity and Performance

Resisting the Stereotypes of Generational Cohorts in the Workplace

New Lamps for Old: The Gulf Leadership Communication Framework

The Expression of Dominance and Perceptions of Supervisor Credibility in Supervisor/Employee Relationships

What’s at Stake? An Analysis of Employee Social Media Engagement

Engaging Employees in Disengaged Companies

Internal Communication and Organizational Culture: The View of the Portuguese Communication Consultants

Using Online Platforms to Engage Employees in Unionism: The Case of IBM

2018 Edelman Trust Barometer Reveals Record-Breaking Drop in Trust in the U.S.

Reining in Tech: Responsibility, Regulation and Education

Marketers Come to Terms with their Role in Fake News Crisis

Creativity: Managing it with PR Professionals

Relationship Building in the Craft Beer Industry: A Study of PR within the Growing Artisanal and Locavore Movements

How to Maximize the Value of Forward-Looking PR Measurement

Net Neutrality or Internet Freedom? How the Repeal of Net Neutrality May Affect PR

Sexual Harassment: A Workplace Pandemic (Part Two)

Focusing Inward: Influence begins with Relationship Building

Are Organizational Goals Really Top of Mind for Communication Professionals? Insights from the Global Communication Monitor

How PR Crises Impact Brand Reputation

Sexual Harassment: A Workplace Pandemic

Social Media and Fake News: Understanding News Media Professionals Perspective

Is Social Media the Future of Customer Care?

The Science of Influence: How Social Media Affects Decision Making in the Healthcare, Travel, Retail and Financial Industries

‹ ›

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Institute for Public Relations @InstituteForPR·

#IPR2020inReview: We published 20 installments of “Lessons Earned” with @PRNews and 18 installments of "How We Did It" with @PRDaily. Read one of the blogs here: http://bit.ly/IPRRecap2020

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Institute for Public Relations @InstituteForPR·

Although there is rising confidence in the vaccine research and development process, only 37% of Americans are comfortable being among the first to get it. http://ow.ly/Bjad50Devke