Research Library | Institute for Public Relations

This research library is a database of all the public relations research conducted by the Institute for Public Relations segmented by topic area. IPR research focuses on a number of key topics that matter to the profession. IPR’s work is distinguished through its four Commissions and Centers of Excellence.

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Research Topics

Latest Research

Most Trusted Brands of 2022

January 31, 2023

Morning Consult examined brand trust across industries globally for 2022. A survey of 2,200 U.S. adults, 1,299 South Korean residents, and 1,000 residents each in

Symmetrical Internal Communication Improves Employee Engagement

January 27, 2023

This summary is provided by the IPR Organizational Communication Research Center. Summary Scholars have recognized the power of the identity perspective in helping understand employees’ loyalty,

Closing the Digital Divide

January 27, 2023

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. McKinsey & Company examined barriers affecting Black Americans in the digital divide.