Research Library - Institute for Public Relations

This research library is a database of all the public relations research conducted by the Institute for Public Relations segmented by topic area. IPR research focuses on a number of key topics that matter to the profession. IPR’s work is distinguished through its four Commissions and Centers of Excellence.

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IPR CENTERS OF EXCELLENCE

Research Topics

Latest Research

Gender Bias in Online Search Algorithms

September 30, 2022

In celebration of Hispanic Heritage Month, IPR is featuring research on Hispanic populations in the public relations industry. Dr. Vlasceanu and Dr. Amodio examined how

Words, Money, or Action? How Corporate Social Advocacy Drove Media Coverage of Black Lives Matter

September 30, 2022

This blog is based on the original study in the Public Relations Journal. When events of societal injustice occur and governmental responses appear inadequate, citizens often turn their

How to Navigate Change Using Transparency, Charisma, and Empathy

September 21, 2022

This blog is provided by the IPR Organizational Communication Research Center Change is an inescapable reality of the modern workplace. The declaration of the COVID-19