Research Library | Institute for Public Relations

This research library is a database of all the public relations research conducted by the Institute for Public Relations segmented by topic area. IPR research focuses on a number of key topics that matter to the profession. IPR’s work is distinguished through its four Commissions and Centers of Excellence: the Behavioral Insights Research Center, the Measurement Commission, the Digital Media Research Center, and the Commission on Organization Communication.

IPR also features IPR Signature Studies comprising best-in-class research, gold standard papers and other signature research that exemplify the IPR mission of bringing relevant research to the public relations practice.

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Latest Research

The Role of Social Capital for Organizational Identification

From Technical Know-How to the Free Flow of Ideas: Exploring Employee Creativity

Vicarious Interaction: The Role of Observed Online Exchanges in Fostering Organization-Public Relationships

Visions of Change as Visions of Continuity

Manager-Employee Psychological Contracts: Enter the Smartphone

Organizational Boundary Regulation through Social Media Policies

An Examination of Crisis Response in Professional Athlete Scandals

The Geographic Dimension of Citizenship in Digital Activism

Corporate Volunteering Evaluation: A Toolkit Featuring Digital Storytelling

Strengthening the Tie: Creating Exchange Relationships that Encourage Employee Advocacy

Engaging Employees Through Internal Communication

Employee Voice: An Antecedent to Organizational Engagement?

How Anxiety Leads to Suboptimal Decisions Under Risky Choice Situations

It’s Simple and I Know It!: Abstract Construals Reduce Causal Uncertainty

Understanding Non-profit and For-profit Social Marketing on Social Media

How Consumers’ Attitudes Impact their Responses to Different Crises

Who commits? Who engages?

Organizational Communication and Innovation in South Korea

CSR Initiative Characteristics and Employee Engagement: An Impact-Based Perspective

E.U. Tackles Copyright Reform and Pauses—For Now

How Social Software Impacts the Role of Internal Communication

How Focusing Positively on Errors Can Help Organizations Become More Communicative

Crafting Employee Trust: From Authenticity, Transparency to Engagement

Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use

Social Messengers are the New Frontier of Organization-Public Engagement

Anonymous Online Dissent: Employee Dynamics and Ethical Challenges

Walk the Talk: Examining Executive Leadership at Startups in China

Examining the Effects of Internal Public Relations in Korea

Emotional Exhaustion at Work: Overusing Communication Technology

Internal Factors Communication Leaders Use to Predict a Crisis

Why Companies Should Enlist Employees in Crisis-Management Preparation

Taking a Stand: How CMOs and CCOs are Redefining their Roles in Today’s Highly Charged Social, Cultural and Political Climate

Seaworld’s Tanked Twitter Campaign: How to Frame Messages During a Crisis

Likes vs. Tweets: Differences in Protest Participation Across Facebook and Twitter

How the Framing of the News Affects the Publics’ Response During a Crisis

Do People Correct Their Beliefs When False Stories Are Initially Presented as True?

How Warning Older Adults About A False Consumer Claim May Increase the Perceived Truth of That Claim

Ten Lessons Learned from Standards that Failed the Test

Silicon Valley, We Have a (Dis)Information Problem

Four Steps to Build Measurable Performance Solutions Using Internal Communications

Differences in Information Seeking Among Organizational Peers

The Fundamental Nature of Employee Engagement

How Does Non-Paid Media Impact the Effectiveness of Paid Ads? An Exploration with AT&T and Hotels.com

Giving and Making Sense About Change: The Back and Forth Between Leaders and Employees

Top 11 Public Relations Research Insights of 2017

Three Ways Message Convergence Impacts Organizational Reputation

Social Media and Government in Public Relations

Channel Satisfaction, Personality, and Job Satisfaction for Teleworking Employees

Co-creation, Decentralization and Leadership: The New Internal Communication

Know Your Impact: Amplifying PR Measurement & Research to Drive Business Results

Tracking How Social and Other Digital Media are Being Used in Public Relations Practice: A 12-Year Study

Inclusive Language Use in Multicultural Business Organizations: The Effect on Creativity and Performance

Resisting the Stereotypes of Generational Cohorts in the Workplace

New Lamps for Old: The Gulf Leadership Communication Framework

The Expression of Dominance and Perceptions of Supervisor Credibility in Supervisor/Employee Relationships

What’s at Stake? An Analysis of Employee Social Media Engagement

Engaging Employees in Disengaged Companies

Internal Communication and Organizational Culture: The View of the Portuguese Communication Consultants

Using Online Platforms to Engage Employees in Unionism: The Case of IBM

Reining in Tech: Responsibility, Regulation and Education

Creativity: Managing it with PR Professionals

How to Maximize the Value of Forward-Looking PR Measurement

Net Neutrality or Internet Freedom? How the Repeal of Net Neutrality May Affect PR

Focusing Inward: Influence begins with Relationship Building

Are Organizational Goals Really Top of Mind for Communication Professionals? Insights from the Global Communication Monitor

Social Media and Fake News: Understanding News Media Professionals Perspective

Is Social Media the Future of Customer Care?

The Science of Influence: How Social Media Affects Decision Making in the Healthcare, Travel, Retail and Financial Industries

The 2017 IPR and PRSA Report: KSAs and Characteristics of Entry-Level PR Professionals

Why Change Communications Hasn’t Changed and the Continued Risk to Organizational Health

Social Media Expectations Between PR Professionals and Their Stakeholders: Results of the ComGap Study in Spain

What Motivates Online Charitable Giving Among Aware and Not-So-Involved Publics?

1984 Meets Pavlov’s Dogs: Navigating a Moral Maze of Private and Public Interests

Why Humanizing the Employee Experience Matters

When Public Relations Professionals are the Employees: Their Own Work vs. Life

PR Measurement According to the Godfather: An Offer You Can’t Refuse

How Symmetrical Employee Communication Leads to Employee Engagement and Positive Employee Communication Behaviors

Workplace Flexibility and Communication Flows: A Structural View

Relational Communication Messages and Employee Outcomes in Supervisor/Employee Relationships

Corporate PR Dynamics: Internal vs. External Stakeholders and the Role of the Practitioner

The Influence of Unrestricted Information Exchange on Willingness to Share Information with Outsiders

Industries in Turmoil: Driving Transformation During Periods of Disruption

PR Needs to Transform Its Mindset on Data to Focus on Growth and Analysis

Bridging Corporate Social Responsibility and Employee Communication

From Winning with Data to the Future of Fake Facts

AMEC Measurement Month Shines the Spotlight on the Importance of Analytics Innovation

Public Relations, Media Coverage and Public Opinion in Contemporary China

Managing Online Communities: Lesson’s From Reddit’s “AMAgeddon”

Beyond Impressions: Bringing Earned Media Analytics into the Digital Age

Public Relations: The Corporate Sword and Shield

Rumor or Rescue? The Influence of Social Media During Hurricane Season

Measurement is Critical in a Constantly Changing Communication and Media Environment

Functional Silos, Integration & Encroachment in Internal Communication

Four Ways to Craft a Better Facebook Post

The State of Employee Advocacy | 2017 Survey by JEM Consulting

C-Suite Lessons To be Learned (and Avoided) from President Trump’s Tweets and Remarks

Five Ways to Spot ‘Fake’ Research

Managing the Digital Age: A Dialogue with CCOs and CMOs

Five Lessons in Effective Communication from the #Rezist Romanian Protests

Employee Communication, Job Engagement, and Organizational Commitment: A Study of Members of the Millennial Generation

Overconfidence at the Keyboard: Confidence and Accuracy in Interpreting E-mail Exchanges

Strategic Internal Communication of Corporate Heritage Identity in a Hypermodal Context

Don’t Measure “Internal Communications”

How Strategic Social Media Use Enhances Communication Professionals’ Leadership Behavior

Choosing the Right Name: How the U.S. Supreme Court Changed Trademark Law in 2017

How the NFL has Handled the Recent CTE Crisis Risk from the JAMA Article

It’s about How Employees Feel! The Impact of Emotional Culture on Employee-Organization Relationships

Can We Just Play Nice? The Challenge of Toxic Employees and Importance of Followership

How Strategic Communication Deals with the Challenges of Visualization, Social Bots and Hypermodernity

How Motivations, Consumption Emotions, and Temporal Orientations Affect Social Media Use

The Relationship Between Corporate Social Responsibility, Employer Branding and Reputation

PR Leaders are Pretty Average | Plank Center Report Card 2017

Senders’ Bias: How Can Top Managers’ Communication Improve Strategy Implementation?

Moral Foundations of Forgiving in the Workplace

Internal Stakeholders: Walking the Walk or just Talking the Talk?

Discourse of Leadership: The Power of Questions in Organizational Decision Making

The Facebook Files: Machine Learning and Fake News Continues

“The Work Must Go On”: The Role of Employee and Managerial Communication in the Use of Work–Life Policies

Leader Talk and the Creative Spark: A Research Note on How Leader Motivating Language use Influences Follower Creative Environment Perceptions

Corporate Acculturation Neglect in Cross-Border Acquisitions: The Case of Denmark and The United States

Examining Internal Social Media from an Integrated Marketing Communication Perspective

Eight Steps to Prepare for that “Tweet” that Comes out of Nowhere

What Does it Take to Break the Silence in Teams: Authentic Leadership and/or Proactive Followership?

Social Exchange and Sense of Community in Intranets: How do Group Norms Affect Internal Communication Behavior?

Understanding Social Media Peer Communication and Organization-Public Relationships: Evidence from China and the United States

Public Relations, Ethics and Social Media: A Cross-National Study of PR Professionals

Exploring the Impact of Internal Social Media Usage on Employee Engagement

How to Determine if a Blog is Effective : A Multidimensional Scale of Blog Engagement

A Time of Change: How CCOs and CMOs are Handling a New Presidential Administration

To Tweet or Not to Tweet? The Impact of Expressing Sympathy Through Twitter in Crisis Management

Face Time: It’s More Than Face Value

Exploring the Local and Global Experiences of Employees Across Eastern and Western Contexts

Creating the Boiler Room Environment: The Job Demand-Control-Support Model as an Explanation for Workplace Bullying

Conversations at Work: The Effects of Leader-Member Conversational Quality

Communicating with Chinese Co-workers: The Importance of Guanxi (Relationships) and Mianzi (Face)

The Evolution of Online Activism and CSR: Preview of Five In-Depth Interviews with Experts

A Bomb or Strategic Management Resource: Listening to Employee Dissenting Opinions

From Broadcast to Conversation: Insights on Connecting with a Digital Workforce

An Examination of Organizational Dissent Events and Communication Channels: Perspectives of a Dissenter, Supervisors and Coworkers

When Employees Don’t ‘Like’ Their Employers on Social Media

Between Hope and Fear: Developing Social Media Guidelines for Employees

Strategy and Tactics: Finding a Balance through Research

The Top Five Reasons Leaders Don’t Communicate

The Difference Between Earned Influence and Paid Promotion

Corporate Character: How Ethical Frameworks Are Cultivated

The Challenges of Introducing Internal Social Media: The Coordinators’ Roles and Perceptions

FTC Regulation of Native Advertising: How New Federal Rules Impact PR Practice

Sarab Kochar

Top Ten Public Relations Research Insights of 2015

IPR Announces the Appointment of Gary Grates, Principal, W2O Group, as Director of Organizational Communication Research Center

Why Companies Should Seek #INSTAFAME Right Now

Mark Weiner Elected Director of Institute for Public Relations Measurement Commission

Managing Difficult Workplace Conversations: Goals, Strategies, and Outcomes.

Workplace Emotion and Communication: Supervisor Nonverbal Immediacy, Employees’ Emotion Experience, and Their Communication Motives.

A Talent Management Ecosystem That Works: From Personalizing to Contextualizing

Why Measurement Should be Non-Negotiable: Presented by Dr. Tina McCorkindale at the 2017 AMEC Conference

How Certain Personality Traits Lead to More “Likes” on Facebook

Millennial Communication Professionals in the Workplace

Predicting Employee Dissent Expression in Organizations: A Cost and Benefit Approach.

The Message Design Logics of Organizational Change

On Changing Organizational Cultures by Injecting New Ideologies: The Power of Stories.

First Steps: Linking Change Communication to Change Receptivity

Internal Communication and Prosocial Service Behaviors of Front-Line Employees: Investigating Mediating Mechanisms

Millennials@Work: Perspectives on Diversity & Inclusion

Employees’ Emotions in Change: Advancing the Sensemaking Approach

The Effects of Leader Motivating Language Use on Employee Decision Making

The Interplay Among Organizational Leadership, Culture, and Communication

Americans, Politics and Social Media | Study by Pew Research Center

Intertwining Organizational Clarity and Corporate Character

Exploring the Connection Between Internal Communication and Employee Engagement

IPR Behavioral Insights Research Center Reveals How to Enable Effective Communication

The Future of PR is Bright with Behavioral Insights Research

Frequent Facebook Users Share More Personal Information Both Online and Offline

I Trust You, I Trust You Not: Different Sides of Organization-Public Relationships

How Mentors Shape the Future for Millennial Employees

Four Tips for Practicing Public Relations in the Middle East and North Africa

How to Navigate Social Media Dilemmas at Work

Manager Responses to Employee Dissent About Psychological Contract Breach: A Dyadic Process Approach

How Changes in Work Structure Influence Employees’ Perceptions of CSR: Millionaire Managers and Locked-Out Laborers

Why is Measurement Usually an Afterthought?

Knowing Who You Are Talking with: Understanding and Segmenting Your Internal Audience

PRSA National Capital Chapter and IPR Measurement Commission Present Thoth Award for Outstanding Use of Research, Measurement and Evaluation

Four Tips for Practicing Public Relations in Latin America

Here’s a Phrase We Don’t Say Often: Donald Trump May Be onto Something

Why is Measuring What We Do Still a Challenge?

CCOs and Evaluation: Will the Competition Heat Up?

Updating the Generic/Specific Theory of International Public Relations: More Factors to Consider When Practicing in New Markets

Five Steps to Build Relationships with Bloggers

Scholarship Across Borders: IPR’s Contributions to the Global Profession

Looking Ahead: Supporting Research That Matters to the Global Profession

Organizational Clarity: Country Report for the United Kingdom

Organizational Clarity: Country Report for Brazil

Organizational Clarity: Country Report for India

Organizational Clarity: Country Report for the United States

Organizational Clarity: Country Report for China

Employee Relations in the Globalization Context: Perceptions of Immigrant Professionals

Bridging the Divide: A Multidisciplinary Analysis of Diversity Research and the Implications for Public Relations

Dr. Terry Flynn

You Had Me at Hello: How Personal, Developmental and Social Characteristics Influence Communicator Persuasiveness and Effectiveness

Cayce Myers

Protecting Online Image in a Digital Age: How Trademark Issues Affect PR Practice

Diversity & Inclusion Trends and Research Highlights | Presented by The Plank Center for PR and the PRSA Foundation

Four Ways Educators Can Bridge the Gap Between Research and the Practice of PR

How Millennials Deal with Ethical Dilemmas | Study by PRSA & The Arthur W. Page Center

Contributions to Education: Exploring the Work of the Commission for Public Relations Education

The Three Pillars of PR Education in the Future

How IPR Can Help Educate Future Public Relations Practitioners

Dr. Rita Men Appointed Chief Research Editor of IPR Organizational Communication Research Center

The Practical Paradox of Technology: How it Can Lead to Employee Burnout

The Secret to Creating an Engaged Workforce

Trust is Key: Unlocking the Relationship Between Leadership and Team Performance

Crafting the Change: The Role of Employees During an Organizational Change

Three Actions to Enhance Diversity and Inclusion (D&I) in Recruitment and Retention of PR Talent

Eight Tools to Fix the Gap Between PR Theory and Practice

The Making of Caring Employees: Internal Relationship Building

How to Communicate Effectively During Operational and Reputation Crises

Millennials and PR Leadership in the 21st Century: Are They Ready?

Four Steps to Manage Organizational Change

Cultivating Employee Trust: From Authenticity, Transparency to Engagement

Behavioral Insights Go Mainstream

Clarity Comes Down to Communications

Getting to Equal: How Digital is Helping Close the Gender Gap at Work

Weber Shandwick’s Charlotte Otto Awarded Jack Felton Medal for Lifetime Achievement

Bigger, Better, Smarter: How the PR Industry in the Middle East is Changing

Mike Fernandez Shares Six Ways PR Leaders Can Improve Diversity

Mark Weiner

The Death of PR Data. Long Live Insights.

10 Ways to Improve Organizational Clarity and Drive Performance

I Can See Clearly Now

The Rise of Millennials Engaging in Online Slacktivisim

Addressing the Employee Communication Paradox

Organizational Clarity: The Case for Workforce Alignment and Belief

PR Crossroads: Four Ways to Navigate Measurement in the Future

How to Build a Stronger Reputation with Trust and Resiliency

Emerging Issues in Internal Communications: Generational Shifts, Internal Social Media & Engagement

Social Media as a Loudspeaker for Nike: Can Image Repair Communication on Facebook Impact Emotion and Responsibility Attribution?

Dialogic Communication Through “Pinning”: An Analysis of Top 10 Most-Followed Organizations’ Pinterest Profiles.

IPR Measurement Commission Judging Guidelines

Irreversible: The Public Relations Big Data Revolution

Fortune 500 Companies Prefer Instagram over Blogs, Study Says

Impressions Are A Sham: The Path to Better Media Metrics

Trends in Internal Communication: Generational Shifts, Internal Social Media & Engagement

Guidelines for Measuring Trust in Organizations (Updated)

Beyond the C-Suite: Corporate Communications’ Power & Influence

Wake Up and Smell the Outcomes

There Is Nothing as Practical as a Good Public Relations Theory

Dictionary of Public Relations Measurement & Research, Third Edition, Russian Translation

The Rules, Regulations, and Risks of Social Media for Financial Institutions

World Leaders on Facebook: Burson-Marsteller Study Finds Governments Are Turning to Facebook to Engage with Citizens

Social Media Framing Within the Million Hoodies Movement for Justice

Taking Survey Results to Heart: The Challenge of Cultivating Self-Awareness

Evaluating Internal Public Relations Using the Critical Incident Technique

The Influence of Communication Technologies on Perceived Work Life Conflict, Burnout, Job Satisfaction and Turnover Intentions

Communicating During Organizational Change Using Social Accounts: The Importance of Ideological Accounts

Bringing Technological Frames to Work: How Previous Experience with Social Media Shapes the Technology’s Meaning in an Organization

Upward Maintenance Tactics in Supervisory Mentoring and Nonmentoring Relationships

Multiple Conversations During Organizational Meetings: Development of the Multicommunicating Scale

Three Types of Peers Who Will Influence Your Work

What Makes Us Enthusiastic, Angry, Feeling at Rest or Worried? Development and Validation of an Affective Work Events Taxonomy Using Concept Mapping Methodology

The Internal Communication Role of the Chief Executive Officer: Communication Channels, Styles, and Effectiveness.

The Effects of Authentic Leadership on Strategic Internal Communication and Employee-Organization Relationships

Looking at Favorable and Unfavorable Superior-Subordinate Relationships Through Dominance and Affiliation Lenses

Maximizing Cross-Functional New Product Teams’ Innovativeness and Constraint Adherence: A Conflict Communications Perspective.

Lost in Translation: Employee and Organizational Constructions of Mission and Vision.

The Relationship Between Organizational Assimilation and Employees’ Upward, Lateral, and Displaced Dissent

Four Ways Smartphones Influence Social Norms and Employee Engagement

Communicatively Restricted Organizational Stress

Millennials@Work: Perspectives on Reputation

Moving Past Coverage: How to Measure Your Social Media Program

How to Apply Barcelona Principles 2.0

Katie Paine

Paine Publishing’s Guide to Commonly Used Metrics

Discovering a Trajectory Toward a More Diverse PR Profession

Who is Leading Whom in the General Motors Recall

The Value of Being Uncomfortable: How We Can Learn from Events at the University of Missouri

State of the PR Industry | Defining & Delivering on the Promise of Diversity

Don Stacks

What’s the Relationship between Social Media ROE and Business ROI?

How Narratives Can Reduce Resistance and Change Attitudes: Insights From Behavioral Science Can Enhance Public Relations Research and Practice

Dr. Juan-Carlos Molleda

Volkswagen’s Transnational Crisis │ In Full-Speed Mode

Where Does My Money Go? How Online Comments Can Influence a Fundraising Campaign

A Comparative Study on Global Brands’ Micro Blogs between China and USA: Focusing on Communication Styles and Branding Strategies

Is the Size or the Valence of Proactive Engagement Associated with Purchase Intention? A Case Study of Branded Blogs of Starbucks

Looking for Digital in Public Relations

Pareto’s 80/20 Law and Social Differentiation: A Social Entropy Perspective

Digital Publics: Tracking and Reaching Them

Strategic Social Media Management and Public Relations Leadership: Insights from Industry Leaders

Listening to Digital Publics | Investigating Citizens’ Voices and Engagement within Italian Municipalities’ Facebook Pages

Handling Complaints on Social Network Sites – An Analysis of Complaints and Complaint Responses on Facebook and Twitter Pages of Large US Companies

Dialogic Communication in the Health Care Context: A Case Study of Kaiser Permanente’s Social Media Practices

The Effect of Socially Mediated Public Relations Crises on Planned Behavior: How TPB can Help Both Corporations and Nonprofits

PR Professionals’ Technology Use: Emotional, Financial, and Professional Ramifications

Online Activists vs. Kraft Foods: A Case of Social Media Hijacking

Dustin Supa

A Qualitative Examination of the Impact of Social Media on Media Relations Practice

Gender and Politics: Patriarchal Discourse on Social Media

How Professional Athletes Use Hashtags and Retweets to Engage Their Fanbase

Planned Parenthood Takes on Live Action: An Analysis of Media Interplay and Image Restoration Strategies in Strategic Conflict Management

Multiple Voices and Multiple Media: Co-Constructing BP’s Crisis Response

Five Strategies to Cope with Twitter Crises

The Role of Social Media in Local Government Crisis Communications

The Role of New Public Relations Practitioners as Social Media Experts

Measurement Month at Midpoint: Barcelona Principles 2.0, Impressions Take Center Stage

Exploring Big Data and Privacy in Strategic Communication Campaigns: A Cross-Cultural Study of Mobile Social Media Users’ Daily Experiences

Is Using Social Media “Good” for the Public Relations Profession? A Critical Reflection

Reputations at Risk: Engagement During Social Media Crises

Infusing Social Media with Humanity: Corporate Character, Public Engagement and Relational Outcomes

Corporate Communications Counts and Can Be Counted

Who Is Responsible for What? Examining Strategic Roles in Social Media Management

Time to Reinvent the Wheel for PR Education

Barcelona Principles 2.0 – Updated 2015

Confessions of an Angry Employee: The Dark Side of De-Identified “Confessions” on Facebook.

A Social Networks Approach to Public Relations on Twitter: Social Mediators and Mediated Public Relations.

Smartphones, Publics and OPR: Do Publics Want to Engage?

Seven Ways PR Can Be a Champion for Diversity

Reputation Management All the Time

Defending the Legitimacy of Amazon’s Corporate Culture

Three Lessons Learned from Subway’s Crisis

Top Five Questions to Ask About Mix Market Modeling

Cayce Myers

Crowdfunding and Public Relations: How Federal Agencies Regulate Online Campaigns

Exploring the Policies of Blogger Product Endorsements

Managing a Health Crisis on Facebook: How the Response Strategies of Apology, Sympathy, and Information Influence Public Relations

Measurement Innovations: Making Sense of Earned Media Metrics

Writing Skills are Highest Priority for New PR Hires

Enterprise Social Media: Definition, History, and Prospects for the Study of Social Technologies in Organizations

Investigating the Relationship Between Perceived Risks in Communication and ICT-Enabled Communicative Behaviors

Person-Organization Value Congruence: How Transformational Leaders Influence Work Group Effectiveness

Six Components of Repairing Trust After an Organization-Level Failure

From the Head and the Heart: Locating Cognition And Affect Based Trust in Managers’ Professional Networks.

Four Strategies for Communicating with Employees During a Major Change

Beyond Being There: The Symbolic Role of Communication and Identification in Perceptions of Proximity to Geographically Dispersed Colleagues

Knowledge Exchange and Symbolic Action in Social Media-Enabled Electronic Networks of Practice

Organizational Blogging: A Case Study of a Corporate Weblog from an Employee Perspective

It’s Not What You Say, It’s the Way That You Say It: How Relationships Affect Performance Ratings

Social Media and Public Relations Pedagogy: The Rise of the Social Education Economy

Becoming a Data Scientist

Dr. Hua Jiang

The Cost of Unengaged Employees and How to Inspire Change

China’s New Communication Laws: Three Things PR Practitioners Need to Know

Chief Engagement Officer: Effective CEO Communication Styles and Channels

Digital Native at Work

Even Cell Phones Need Recharging. Why Not You?

Dr. Juan-Carlos Molleda

Five Steps for Localizing Your Campaign

Dr. Tina McCorkindale

Ethical Divergence in Social Media

Sarab Kochar

Digital Platforms: More Relevant, Robust and Rewarding

Bruce Berger

PR Leaders Are Highly Engaged: Plank Center Report Card, Part II

Part Three: What The Vulcan Mind Meld Can Teach Communicators

IPR Pledge to Support PR Research Standards [Solid]

Content Sourcing and Transparency

IPR Pledge to Support PR Research Standards [Solid]

Mentions

Dr. Ana Tkalac Verčič

Engaging Employees: A Perfect Job for Internal Communications

Part Two: The Backfire Effect and How to Change Minds

Employee Communications: More than Top Down Communications

Challenge the Wisdom and Let’s Hear It from the Top

Knowing When It’s Legally Safe to Say “I’m Sorry”: The Legal Effects of Mortification Strategy

Optics and Context in Employee Communications

Part One: “We Are Not Thinking Machines. We Are Feeling Machines That Think.”

Relationships, Reputation and Trust: The Behavioral Outcomes That We Seek to Achieve

Dictionary of Public Relations Measurement & Research, Third Edition, Simplified & Traditional Chinese Translation

Dr. Hua Jiang

Dedicated Employees are the Most Valuable Assets during a Crisis

Introducing “Behavioral Communications” for PR: What Three Huge Findings Can Teach Us about Returning to Our Roots as Social Scientists

Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents

Dictionary of Public Relations Measurement and Research, Third Edition, Italian Translation

Top Ten Public Relations Research Insights of 2014 from the IPR Board of Trustees

Why AVEs are Like Kim Kardashian’s Derriere and Other Super Bowl Musings

Joining the Movement?: Investigating Standardization of Measurement and Evaluation Within Public Relations

Marianne Eisenmann

An Examination of the Validity, Reliability and Best Practices Related to the Standards for Traditional Media

What Do Blog Readers Think? A Survey to Assess Ghost Blogging and Commenting

Understanding Stakeholder Engagement: Faith-holders, Hateholders & Fakeholders

How U.S. State Tourism Offices Use Online Newsrooms and Social Media in Media Relations

Digital Native at Work

Engagement across Three Social Media Platforms: An Exploratory Study of a Cause-Related PR Campaign

Speech Bubble Reviews

How Internet Communications Are Affecting (and Being Affected by) the Spiral of Silence: Possible Implications for Grassroots Campaigns

How Spokesperson Rank and Selected Media Channels Impact Perceptions in Crisis Communication

Pulling Ads, Making Apologies: Lowe’s Use of Facebook to Communicate with Stakeholders

Dr. Julie O’Neil

An Examination of Fortune 500 Companies’ and Philanthropy 200 Nonprofit Organizations’ Relationship Cultivation Strategies on Facebook

Advocacy and Amplification: Nonprofit Outreach and Empowerment Through Participatory Media

Smartphones and Young Publics: A New Challenge for Public Relations Practice and Relationship Building

Prevailing Business Drivers: Digitization, Urbanization, Easternization

Situated Organizational Identification in Newcomers: Impacts of Pre-Entry Organizational Exposure

Bottom-up Building of an Innovative Organization: Motivating Employee Intrapreneurship and Scouting and Their Strategic Value

Driving Employee Engagement: The Expanded Role of Internal Communications

Why Leadership Matters to Internal Communication: Linking Transformational Leadership, Symmetrical Communication, and Employee Outcomes

Effective Public Relations Leadership in Organizational Change: A Study of Multinationals in Mainland China

Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees

Change in Newcomers’ Supervisor Support and Socialization Outcomes after Organizational Entry

Enhancing Performance in Small Professional Firms through Vision Communication and Sharing

Revisiting the Association of LMX Quality with Perceived Role Stressors: Evidence for Inverted Relationships among Immigrant Employees

The Interactive Effect of Leader–Member Exchange and Electronic Communication on Employee Psychological Empowerment and Work Outcomes

Knock, Knock, Who’s There?: Making Sense of Organizational Entrance through Humor

Striving for Self-Verification during Organizational Entry

Leadership styles in multicultural groups: Americans and East Asians working together.

Frank Ovaitt

IPR President & CEO Discusses the Importance of Pledging to Research Standards

Dr. Hua Jiang

Strategic Employee Branding: Optimize Your Talent to Gain People Advantage

The European Communication Monitor 2013: The influence of professional organizations and what the data means for IPR

Dictionary of Public Relations Measurement and Research, Third Edition, Arabic Translation

New Wikipedia Manual for PR Professionals

READ MY LIPS: Leaders, Supervisors, and Culture Are the Foundations of Strategic Employee Communications

Timothy Coombs

Crisis Management and Communications (Updated September 2014)

The PR Professional’s Ultimate Guide to Wikipedia Now Available as E-Book

Timothy Coombs

State of Crisis Communication: Evidence and the Bleeding Edge

The State of Social Media Research: Where Are We Now, Where We Were and What It Means for Public Relations

Molly McKenna

Making It Matter

Dustin Supa

The Academic Inquiry of Media Relations as both a Tactical and Strategic Function of Public Relations

The 3 P’s for Public Relations Practice from the 2014 Pulse Survey

Social Intelligence: Beyond Crisis Management

Digital Native at Work

Explaining Employee Job Performance: The Role of Online and Offline Workplace Communication Networks

Workplace Friendship in the Electronically Connected Organization

Strategic Internal Communication: Transformational Leadership, Communication Channels, and Employee Satisfaction

Examining Communication Competence as a Contributing Factor in Health Care Workers’ Job Satisfaction and Tendency to Report Errors

Strategic Value of Employee Relationships and Communicative Actions

The Relationship Between Leader Motivating Language and Self-Efficacy

Empowerment and Internal Activism During Organizational Change

A Model of Work-Life Conflict and Quality of Employee-Organization Relationships: Transformational Leadership, Procedural Justice, and Family-Supportive Workplace Initiatives

Message Content and Sources During Organizational Socialization

Pete Smudde PR Research

The Corporate Narrative, as Told by Employees

“Chief Engagement Officer:” The Role of CEOs in Internal Communication

The European Communication Monitor 2013 (Part 3): Salaries and Status

Dictionary of Public Relations Measurement and Research, Third Edition, Spanish Translation

David Geddes

PR Measurement Standards: Do’s and Don’ts for PR Practitioners

How Do You Define Employee Engagement?

Nick Miles

Ruminations on Employee Communications

Hinson and Wright

Examining How Social and Other Emerging Media Are Being Used in Public Relations

Cayce Myers

The “Right to Be Forgotten” in International PR Practice: Four Things Practitioners Need to Know

What Does Good Look Like? A Quantitative Perspective on Best-in-Class Practices in Employee Communication

Don Stacks

Examining Research and Measurement Ethics in Today’s Transparent World: Establishing Standards for Today’s Communications

Is Your Social Media Account Really Yours? Guidelines for PR Practitioners and Organizations to Determine Social Media Ownership

Evaluating Efficacy in Public Relations/Corporate Communication Programming: Towards Establishing Standards of Campaign Performance

Standards Compliance Statement for Agencies and Research Firms to Include in Reports

Standards Compliance Statement for Inclusion in RFPs

Top Social Media Research Studies for PR

Top 10 Social Media Research Studies for Public Relations Professionals

The Increasing Importance of Social Media in Everything We Do

Oscar Suris Pledges Support to Standards

Reputation: What Brings P.R. & Research Together

Appropriateness and acceptability: Employee perspectives of internal communication

Rethinking relationship management: Exploring the dimension of trust

Does leadership matter? CEO leadership attributes and profitability under conditions of perceived environmental uncertainty

Can businesses effectively regulate employee conduct? The antecedents of rule following in work setting

Exploring Nonlinearity in Employee Voice: The Effects of Personal Control and Organizational Identification

Maintaining Workplace Friendships: Perceived Politeness and Predictors of Maintenance Tactic Choice

Upward Influence in Contemporary Chinese Organizations: Explicating the Effects of Influence Goal Type and Multiple Goal Importance on Message Reasoning and Politeness.

Matching the message: The role of regulatory fit in negative managerial communication

Why Are We So Confused about Public Relations Research?

How Theory Informs Practice: Situational Crisis Communication Theory

An Examination of the Validity, Reliability and Best Practices Related to the Proposed Standards for Traditional Media (Jackson-Sharpe Award Winner)

#Disclosure: New FTC Social Media Guidelines for PR

An Analysis of the Mobile Readiness and Dialogic Principles on Fortune 500 Mobile Websites

Dialogue and Transparency: A Content Analysis of How the 2012 Presidential Candidates Used Twitter.

Examining Modern Media Relations: An Exploratory Study of the Effect of Twitter on the Public Relations – Journalist Relationship

Testing the Impact of Message Interactivity on Relationship Management and Organizational Reputation

Is Ghost Blogging Like Speechwriting? A Survey of Practitioners About the Ethics of Ghost Blogging

Social Media Bookmarking Services: Managing and Sharing Information from a Centralized Source

Using Value Modeling to Evaluate Social Media Messages: The Case of Hurricane Irene

Perceptions of Wikipedia by Public Relations Professionals: A Comparison of 2012 and 2013 Surveys

Using Classic Social Media Cases to Distill Ethical Guidelines for Digital Engagement

Transformational Leadership in Distributed Work Groups: The Moderating Role of Follower Regulatory Focus and Goal Orientation.

Talking up failure: How discourse can signal failure to change

Benefits of Multiple Roles for Managerial Women

Downsizing Survivors’ Communication Networks and Reactions: A Longitudinal Examination of Information Flow and Turnover Intentions

An Exploratory Study of the Relationships Between Theory X/Y Assumptions and Superior Communicator Style

Self-Regulation of Creativity at Work: The Role of Feedback-Seeking Behavior in Creative Performance

The Business of Changing the World

Conversing About Performance: Discursive Resources for the Appraisal Interview

Failures in Upward Communication in Organizations: Three Possible Culprits

Communications Within the Organization: An Interpretive Review of Theory and Research

Organizational Communication: Relationships to Organizational Climate and Job Satisfaction

When Leaders Fail: A Typology of Failures and Framing Strategies

Soliciting and Using Input During Organizational Change Initiatives: What Are Practitioners Doing

Making Waves at Work: Perceived Effectiveness and Appropriateness of Organizational Dissent Message

The Risks and Rewards of Speaking Up: Managerial Responses to Employee Voice

Shannon A. Bowen, Ph.D., and Don W. Stacks, Ph.D.

Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation

Measuring the Edifice

Cayce Myers

Free Speech v. Social Media: Is Your Policy Legal?

Awareness (unaided and aided)

Top 10 Social Media Research Articles Important for Public Relations from the First Half of 2013

The evolution of the employee engagement concept: Communication implications

When power makes others speechless: The negative impact of leader power on team performance

An Integrated Model of Communication, Stress, and Burnout in the Workplace

A speculative perspective on the transfer of behavioral science findings to the workplace: “The times they are a-changing”

Revisiting the Association of LMX Quality With Perceived Role Stressors: Evidence for Inverted U Relationships Among Immigrant Employees

A multi-systems theory of organizational communication

Dictionary of Public Relations Measurement and Research, Third Edition (including translations)

Hokuetsu Paper Mills

A study of PR practitioners’ use of social media in crisis planning

Rules of engagement: Practice what you tweet

“A great day for oiled pelicans:” BP, Twitter, and the Deepwater Horizon crisis response

Knowledge Protection Challenges of Social Media Encountered by Organizations

Is the medium the message? Perceptions of and reactions to crisis communication via Twitter, blogs and traditional media

Study shows some blogs affect traditional news media agenda

How Millennials are engaging and building relationships with organizations on Facebook

Social media research in advertising, communication, marketing and public relations

A benchmark analysis of the strategic use of social media for Fortune’s Most Admired U.S. Companies on Facebook, Twitter, and YouTube

Social media and compliant pharmaceutical industry promotion: The ASCO 2010 Twitter experience

Customer Relations in Social Media

Intermedia Agenda Building of the Blogoshpere: Public Relations Role in the Network

The Conclave: Complete Social Media Measurement Standards June 2013

Social Media Measurement: A Step-By-Step Approach

Return on Investment (ROI)

Best-in-Class Practices in Employee Communication: Through the Lens of 10 Global Leaders

Best-in-Class Practices in Employee Communication

Item for media analysis

Traditional media circulation, reach, and impressions

Reach

Mention

Item for Media Analysis

Impressions

Engagement

Knowledge

Interest and Relevance

Relationship

Intent: preference

Intent to take a specific action

Advocacy

GE’s 15-Year Journey: Using Research to Protect Reputation, Enhance Culture and Drive Change

Examining the “Exchange” in Leader-Member Exchange

Motivating Language in Industry

Explaining Enron: Communication and Responsible Leadership

African American Women Executives’ Leadership Communication within Dominant-Culture Organizations (Re) Conceptualizing Notions of Collaboration and Instrumentality

Being “In the Know” in a Participative Management System

Designing Discourse: A Critical Analysis of Strategic Ambiguity and Workplace Control

Echoes of the Vision: When the Rest of the Organization Talks Total Quality

An Analysis of Effective and Ineffective Leader Conversation

Is that all there is? A literature review and potential approach to measuring influence in social media

Cayce Myers

Litigation and Public Relations: Four Questions Every Practitioner Should Ask

Social media in relationship-building among collegiate sports organizations: A test of relationship cultivation strategies

The role of text messaging in public relations: Testing the situational theory of publics for mobile giving campaigns

Fortune 500 Foray: How the Nation’s Largest Insurer Leverages Social Media

How companies cultivate relationships with publics on Social Network Sites: Evidence from China and the United States

Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA’s Tactics

If You Blog It, They Will Come: Examining the Role of Dialogue and Connectivity in the Blogosphere

Public communication practices in the Web 2.0 –3.0 mediascape: The case for PRevolution

Follow me or be my friend: How organizations are using Twitter and Facebook to build relationships and to communicate transparently and authentically

New media, public relations, and terrorism resilience

The wiki crisis: BP’s Deepwater Horizon oil spill on Wikipedia

Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media

Online brand communities: New public relations challenges through social media

Consumer responses to Mattel product recalls posted on online bulletin boards: Exploring two types of emotion

Government’s use of social media to frame health information: A review of the U.S. Centers for Disease Control and Prevention’s social media practices

Creating the Climate and Culture of Success

Motivating Language: Exploring Theory with Scale Development

The Role of Leader Motivating Language in Employee Absenteeism

The Influence of Power Distance and Communication on Mexican Workers

Creating Corporate Cultures Through Mythopoeic Leadership

Manager Intervention with Troubled Supervisors: Help and Support Start at the Top

The multinational corporation as a multilingual organization

Leader-Member Relations as a Function of Rapport Management

Government’s use of social media to frame health information: A review of the U.S. Centers for Disease Control and Prevention’s social media practices

Communications Lessons from the 2012 Campaign: Why ___ Won”

Communication Climate, Job Satisfaction, and Organizational Commitment: The Effects of Information Adequacy, Communication Openness, and Decision Participation

What Do Leaders Recall About Their Multisource Feedback?

PR in the ER: Managing internal organization–public relationships in a hospital emergency department

The Impacts of Communication and Multiple Identifications on Intent to Leave: A Multimethodological Exploration

The Relationship Between Perceived Supervisory Communication Behaviors and Subordinate Organizational Identification

Cultivating the Regulatory Focus of Followers to Amplify Their Sensitivity to Transformational Leadership

A multi-level study of antecedents and a mediator of employee-organization relationships

Distrust in Leaders: Dimensions, Patterns, and Emotional Intensity

Organizational Climate and Communication Climate: Predictors of Commitment to the Organization

The Leader as Mentor

The Relationship between CEO Media Coverage and Overall Organization Media Coverage

Advancing Public Relations Measurement

Reaching a Consensus: Standards for Public Relations Research and Measurement

Twitter me this, Twitter me that: A content analysis of the 40 best Twitter brands

Digital Strategies for Powerful Corporate Communications

A three-year longitudinal analysis of social and emerging media use in public relations practice

New media and public relations

Examining how social and emerging media have been used in public relations between 2006 and 2012: A longitudinal analysis

Measuring blog engagement: Testing a four-dimensional scale

Engaging stakeholders through social networking: How nonprofits are using Facebook

Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates

Media catching and the journalist-public relations practitioner relationship: How social media are changing the practice of media relations

Strategic use of YouTube during a national public health crisis: The CDC’s response to the 2009 H1N1 flu epidemic

Socially distributing public relations: Twitter, Haiti, and interactivity in social media

Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter

Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts

Can you see the writing on my wall? A content analysis of the Fortune 50’s Facebook social networking sites

How the World’s Top Universities Provide Dialogic Forums for Marginalized Voices

Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less

How publics respond to crisis communication strategies: The interplay of information form and source

Recasting social media users as brand ambassadors: Opening the doors to the first ‘Social Suite.’

Who are the social media influencers?: A study of public perceptions of personality

Forced transparency: Corporate image on Wikipedia and what it means for public relations

How public relations executives perceive and measure the impact of social media in organizations

Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis

Measuring public relations Wikipedia engagement: How bright is the rule?

Keeping up with the digital age: How the American Red Cross uses social media to build relationships

Diffusion of social media among public relations practitioners in health departments across various community population sizes

Dialogic strategies and outcomes: A review of environmental advocacy groups’ Facebook profiles

The Feedback-Seeking Personality: Big Five and Feedback-Seeking Behavior

Propensity to Trust and the Impact on Social Exchange: An Empirical Investigation

Walking the Talk: The Relationship Between Leadership and Communication Competence

Leader–Member Exchange Quality and In-Role Job Performance: The Moderating Role of Learning Organization Culture

Personal Reputation: Effects of Upward Communication on Impressions About New Employees

Manager-employee communication during a crisis: The missing link

Organizational Newcomers: Temporary and Regular Employees, Same-Sex and Mixed-Sex Superior-subordinate Dyads, Supervisor Influence Techniques, Subordinates Communication Satisfaction, and Leader-Member Exchange

To speak or not to speak: Predictors of voice propensity

“In Case You Didn’t Hear Me the First Time”: An Examination of Repetitious Upward Dissent

Assessing Emotionality in Organizational Conflicts

Risky business or managed event? Perceptions of power and deception in the workplace

Employee benefits communication: Proposing a PR-HR cooperative approach

Managing to communicate, communicating to manage: How leading companies communicate with employees

The Drivers of Employee Engagement

Credibility: Qualifier of Subordinate Participation

Internal Communication, Information Satisfaction, and Sense of Community: The Effect of Personal Influence

Benchmarking Study Illustrates How Best-in-Class Achieve Alignment, Communicate Change

Employee Voice Behavior: Interactive Effects of LMX and Power Distance in the United States and Colombia

Managerial communication: The link between frontline leadership and organizational performance

Employee Engagement in Practice: JTI Case Study

Maritz Research Hospitality Group 2011 Employee Engagement Poll

Defensive Communication and Burnout in the Workplace: The Mediating Role of Leader–Member Exchange

The impact of employee communication and perceived external prestige on organizational identification

Antecedents and consequences of employee engagement

Measuring the Impact of Leadership Style and Employee Empowerment on Perceived Organizational Reputation

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Institute for PR @InstituteForPR·

"As an industry, we’ve let the majority of influencers get away with providing sub-par tracking and performance metrics." How can we change it? @chrisalbert7 discusses how: @PRSA https://t.co/isGWZcAGWl

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Vicarious Interaction: The Role of Observed Online Exchanges in Fostering Organization-Public Relationships. https://t.co/itgtMCS3hY

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Steve Cody @RepManCody·

Here’s why research-driven insights are assuring a brighter future for PR than ever before https://t.co/R3LTpIQcRW

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Institute for PR @InstituteForPR·

Public relations pros today have a unique opportunity to dictate and determine corporate messaging—if they’re willing to step up and speak out. @RepManCody via @RaganComms https://t.co/lHv1WaBH1T

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Joy Belgiovine @JoyBelgio·

Excited to hear my colleagues @meg_dub and @BeccaRickert share insights and discuss solutions around increasing women's leadership in the industry on this upcoming #IPRWebinar! https://t.co/rh3bQB3mdg

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