Research Library - Institute for Public Relations

This research library is a database of all the public relations research conducted by the Institute for Public Relations segmented by topic area. IPR research focuses on a number of key topics that matter to the profession. IPR’s work is distinguished through its four Commissions and Centers of Excellence.

Sign up for the weekly IPR Research Letter to stay up-to-date with the latest in public relations and communication research.

All our research is available for free. If you would like to support IPR, visit our contribute page to learn more.

IPR CENTERS OF EXCELLENCE

Research Topics

Latest Research

Executives Feel the Strain of Leading in the “New Normal”

November 21, 2022

Future Forum explored how executives are dealing with the strain of leading in the “new normal.” A survey of 10,766 workers in the U.S., Australia,

The C-Suite’s Role in Well-Being

November 21, 2022

Deloitte examined how executives go beyond workplace wellness to workplace well-being—for themselves and their people. A survey of 1,050 c-suite executives and 1,050 employees was

Purchase Intent as a Measure of PR Success

November 21, 2022

This blog is provided by the IPR Measurement Commission. Earned media is often challenging to measure for impact – especially compared to other communication methods