This research library is a database of all the public relations research conducted by the Institute for Public Relations segmented by topic area. IPR research focuses on a number of key topics that matter to the profession. IPR’s work is distinguished through its four Commissions and Centers of Excellence.
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IPR CENTERS OF EXCELLENCE
Political Advertising Campaigns on Social Media Have Little Impact
This summary is provided by the IPR Digital Media Research Center. Researchers examined how a $9 million voting campaign by a left-leaning organization in 2020
Consumer-Perceived Humanness of Online Organizational Agents
This summary is provided by the IPR Digital Media Research Center. Researchers examined how how consumers and other audiences respond to both AI and human
Corporate Communication Trends for 2023
The Academic Society for Management & Communication identified five trends destined to influence communication practice in the near future. A literature review of numerous publications