Since it was founded in 1956, IPR has earned an international reputation for bringing the power of research-based intelligence to public relations. As both a sponsor and catalyst, IPR delivers the evidence needed to formulate effective strategies and the methods to provide the scientifically sound measurement of results. Unlike other industry groups, IPR is an independent, not-for-profit organization. Consequently, over the years the Institute and its Trustees have played a central role in elevating the entire field of public relations and continue to sharpen the ways the Institute fuels this rapidly evolving field.
The IPR Commission on Public Relations Measurement and Evaluation was created in 1997 to develop and enhance measurement and evaluation in public relations. Commission membership consists of more than two dozen research thought leaders with representation from corporations and non-profits, public relations firms, research providers and university faculties. Commission members have produced books and dozens of articles about public relations measurement and evaluation. Commission members are regular speakers at seminars and conferences, advocating for research and evaluation that demonstrates the effectiveness of public relations.
Who We Are
The IPR Measurement Commission is composed of researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation drawn from four segments of the global public relations industry: (i) corporations, government, and non-profits; (ii) public relations agencies; (iii) research firms; and (iv) academia.
Better public relations through excellence in research, measurement, and evaluation.
To develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations.
The duty of professionals engaged in research, measurement, and evaluation for public relations is to advance the highest ethical standards and ideals for research. All research should abide by the principles of intellectual honesty, fairness, dignity, disclosure, and respect for all stakeholders involved, namely clients (both external and internal), colleagues, research participants, the public relations profession, and the researchers themselves.
This statement is based on and promotes the following Core Values:
- Respondent rights
- Lack of bias
- Not using misleading information or "cherry picking" data
- Full disclosure
- Protection of proprietary data
- Public responsibility
- Intellectual integrity
- Good intention
- Valuing the truth behind the numbers
- Reflexivity (put self in other’s place)
- Moral courage and objectivity