Created in 1997, the IPR Measurement Commission aims to develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations.

The IPR Measurement Commission comprises researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation drawn from four segments of the global public relations industry: (i) corporations, government, and non-profits; (ii) public relations agencies; (iii) research firms; and (iv) academia.

The IPR Measurement Commission promotes the highest ethical standards and ideals for research. Core values of the Commission state that research should abide by the principles of intellectual honesty, fairness, dignity, disclosure, and respect for all stakeholders involved, namely clients (both external and internal), colleagues, research participants, the public relations profession, and the researchers themselves.

Explore the Measurement Commission’s Signature Studies here!