The mission of the IPR Measurement Commission is to develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations.
The Measurement Commission comprises researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation, who represent four segments of the global public relations industry: (i) corporations, government, and non-profits; (ii) public relations agencies; (iii) research firms; and (iv) academia.
Explore the Measurement Commission’s Signature Studies here!