This award was previously named the Thoth Award
The Public Relations Society of America’s National Capital Chapter (PRSA-NCC) is partnering with the Institute for Public Relations (IPR) Measurement Commission to judge and present the “IPR Research Award” at the annual National Capital Excellence in Communication Awards. These awards recognize the most outstanding, strategic public relations programs and products developed and produced in the Washington, D.C. metropolitan area in 35 categories.
Details on each of the 35 categories and submission guidelines are available at the PRSA National Capital Chapter Website. The IPR Measurement Commission will judge the IPR Research Award based on the quality of program objectives and research design, how measurement and evaluation were integrated into program planning and execution, and the effectiveness of the methodology in program evaluation. Entries must include the research methodology and the key findings.
Entries for the award may be eligible in two ways: someone may submit specifically for the IPR Research Award or judges from other categories may nominate outstanding entries for the research award.
 The American Farm Bureau Federation and National Farmers Union
The American Farm Bureau Federation and National Farmers Union won the 2019 IPR Research Award for their entry “Farm Town Strong: Overcoming the Rural Opioid Epidemic.”
 Truth Initiative, Ketchum, and 72andSunny
Truth Initiative, Ketchum, and 72andSunny won the 2018 IPR Research Award for their entry “Business or Exploitation?”
 Center for Disease Control and Prevention
Centers for Disease Control and Prevention with Hager Sharp won for its HPV Vaccine is Cancer Prevention: Increasing Clinicians’ HPV Vaccination Recommendation Quality to Prevent Cancer campaign. Led by CDC and Hager Sharp, HPV Vaccine Is Cancer Prevention increased the quality of clinicians’ HPV vaccination recommendation for children 11–12 to ultimately increase vaccine uptake. The campaign utilized research, message and materials development, partnerships, paid media, and evaluation to generate exposure across targeted channels and increase recommendation quality.