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One of the most exciting areas of research today is how behavioral science can help us better understand stakeholder decision making and behavior. This webinar will provide an overview of the promising areas of research in behavioral science and its application in organizations, specifically communications and marketing. Best practices, case studies and examples of behavioral science research from multiple perspectives will be presented.

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Previous IPR Webinars

Taking a Stand on Social Issues: The Evolving Roles of CMOs and CCOs

Download Slides (PDF): Taking a Stand on Social Issues: The Evolving Roles of CMOs and CCOs

Many Chief Marketing Officers (CMOs) and Chief Communications Officers (CCOs) are now leading the way to give their organizations a social voice, both internally and externally, with employees, customers and clients. Companies are more comfortable with uncertainty and are spending more time addressing social topics that may, or may not, be related to their core business but are guided by their organizational principles and values.

Our special guest presenters—Southwest’s CCO, Linda Rutherford, and Peppercomm’s co-founder and CEO, Steve Cody— will share their adept perspectives of the shifting roles as a result of the current volatile social, cultural and political climate and will discuss the findings of our third study co-branded with Peppercomm.

From Complex to Concise: Using Data Research and Measurement to Simplify Health Communications

Audio:

Download Presentation: From Complex To Concise: Using Data, Research and Measurement to Simplify Healthcare Communications

It’s no secret: healthcare is complicated. From medical terminology and mile-long acronyms, to policy and business jargon, it’s challenging to boil down heavy subject matter into messages that are palatable enough for patients and concise enough for busy providers. Join seasoned healthcare leaders from Dignity Health and Medtronic, Inc. for a discussion on how using data, research and measurement can simplify your healthcare communications strategies, campaigns and messages. Through the lens of meaty healthcare topics such as Value-Based Healthcare, presenters will share proven tips to communicate more effectively with patients and provider audiences.

Millennials @ Work: Perspectives on Reputation, Diversity and Inclusion | June 15, 2017

Download Presentation:  IPR Webinar: Millennials @ Work: Perspectives on Reputation, Diversity and Inclusion

Sponsored By:

Millennials now represent the largest generation in the work force (35%), and they will be leaders in organizations and in the public relations profession for several decades. It’s no secret that Millennials place importance on diversity and inclusion (D&I) when considering a new job. 47 percent of Millennials consider the D&I of a workplace an important criterion in their job search compared to 33 percent of Gen Xers and 37 percent of Boomers.

Reputation is another top priority for Millennials when it comes to their careers. They place a higher value on building and maintaining a positive digital presence as a reputation booster at work compared to the other generations. One in five Millennials believe both their work and social media reputations are equally important.

Join Chief Reputation Strategist of Weber Shandwick and IPR Trustee, Leslie Gaines-Ross, and IPR Director of Research, Dr. Sarab Kochhar, with Millennials Josh Ferrari and Maddi Messner as they discuss and analyze the stigma around this age group and what they really seek out of a workplace.

“From Content to Context: Reshaping Employee Engagement” | August 31, 2016

 

Final Org Clarity Webinar Invite

 

Taking a Stand on Social Issues: The Evolving Roles of CMOs and CCOs

Download Slides (PDF): Taking a Stand on Social Issues: The Evolving Roles of CMOs and CCOs

Many Chief Marketing Officers (CMOs) and Chief Communications Officers (CCOs) are now leading the way to give their organizations a social voice, both internally and externally, with employees, customers and clients. Companies are more comfortable with uncertainty and are spending more time addressing social topics that may, or may not, be related to their core business but are guided by their organizational principles and values.

Our special guest presenters—Southwest’s CCO, Linda Rutherford, and Peppercomm’s co-founder and CEO, Steve Cody— will share their adept perspectives of the shifting roles as a result of the current volatile social, cultural and political climate and will discuss the findings of our third study co-branded with Peppercomm.

From Complex to Concise: Using Data Research and Measurement to Simplify Health Communications

Audio:

Download Presentation: From Complex To Concise: Using Data, Research and Measurement to Simplify Healthcare Communications

It’s no secret: healthcare is complicated. From medical terminology and mile-long acronyms, to policy and business jargon, it’s challenging to boil down heavy subject matter into messages that are palatable enough for patients and concise enough for busy providers. Join seasoned healthcare leaders from Dignity Health and Medtronic, Inc. for a discussion on how using data, research and measurement can simplify your healthcare communications strategies, campaigns and messages. Through the lens of meaty healthcare topics such as Value-Based Healthcare, presenters will share proven tips to communicate more effectively with patients and provider audiences.

Millennials @ Work: Perspectives on Reputation, Diversity and Inclusion | June 15, 2017

Download Presentation:  IPR Webinar: Millennials @ Work: Perspectives on Reputation, Diversity and Inclusion

Sponsored By:

Millennials now represent the largest generation in the work force (35%), and they will be leaders in organizations and in the public relations profession for several decades. It’s no secret that Millennials place importance on diversity and inclusion (D&I) when considering a new job. 47 percent of Millennials consider the D&I of a workplace an important criterion in their job search compared to 33 percent of Gen Xers and 37 percent of Boomers.

Reputation is another top priority for Millennials when it comes to their careers. They place a higher value on building and maintaining a positive digital presence as a reputation booster at work compared to the other generations. One in five Millennials believe both their work and social media reputations are equally important.

Join Chief Reputation Strategist of Weber Shandwick and IPR Trustee, Leslie Gaines-Ross, and IPR Director of Research, Dr. Sarab Kochhar, with Millennials Josh Ferrari and Maddi Messner as they discuss and analyze the stigma around this age group and what they really seek out of a workplace.

“From Content to Context: Reshaping Employee Engagement” | August 31, 2016

 

Final Org Clarity Webinar Invite

 

For more information about sponsoring: Event Sponsorship Benefits

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