The IPR Digital Media Research Center (DMRC) is a comprehensive resource for research and best practices in digital and social media. In addition to conducting signature research, the DMRC has a continuously growing database of overviews for published academic and professional research that provide insight into how digital media are impacting public relations.
Dr. William J. Brady and colleagues analyzed the how social media users perceive more anger and outrage from political posts than how the author originally intended. This misunderstanding of tone affe ... more
This blog is provided by the IPR Digital Media Research Center It’s always fascinating to watch a technology hit a tipping point and explode into public consciousness. We saw it with social media. W ... more
This summary is provided by the IPR Digital Media Research Center Pew Research Center examined Americans’ use of alternative social media sites — BitChute, Gab, Gettr, Parler, Rumble, Tele ... more
This post summarizes a roundtable discussion by the IPR Digital Media Research Center and IPR Board of Trustees Members of the IPR Digital Media Research Center (DMRC) and Board of Trustees gathered ... more
This summary is provided by the IPR Digital Media Research Center BCG examined public and private sector leaders’ opinions on the use of artificial intelligence (AI) in working against climate chang ... more
Drs. Jieun Shin and Katherine Ognyanova explored how the quality and reputation of news outlets were related to their social media capital, or the resources an organization has generated on its social ... more
Cision assessed trends in the journalism industry over the past year. A survey of 3,890 journalists and other industry professionals across the globe was conducted from January to February 2022. Key f ... more
This summary is provided by the IPR Digital Media Research Center based on the original study by Brunswick Group Brunswick Group examined how stakeholders expect executives to lead using social medi ... more
Jordan Alpert, Ph.D., and colleagues analyzed secure messaging between clinicians and patients to determine the most discussed topics and what communication was like at the beginning of the COVID-19 p ... more
This summary is provided by the IPR Digital Media Research Center based on the original study by The Harris Poll The Harris Poll examined Americans’ opinions and fears regarding the metaverse ... more
This summary is provided by IPR based on the original study by Morning Consult Morning Consult explored the public’s interest in and concerns around the metaverse. The metaverse is a computer-genera ... more
This summary is provided by the IPR Digital Media Research Center. Summary Corporate social responsibility (CSR) efforts via social media are increasingly common and often aid in accomplishing CSR o ... more
This summary is provided by the IPR Digital Media Research Center. SummaryThis study examined the relationship cultivation strategies and disaster social media functions that China’s Fortune 500 com ... more
Digital acumen is essential for communication management in today’s technology-driven communication environment. However, not every communication professional is well equipped with the knowledge and ... more
This summary is provided by the IPR Digital Media Research Center. SummaryAs social movement organizations continue to leverage social media platforms to reach salient publics, understanding the role ... more