IPR’s Digital Media Research Center (DMRC) is a comprehensive source for information about the social science of digital media, best practices, and benchmarking.
This research center houses a continuously growing database of research articles and information about digital media and its impact on public relations. The DMRC delivers premier research insights through scholar overviews, which focus on significant studies about many digital and social media topics.
With the rapid development of digital media, many organizations have changed how they communicate and engage with external and internal stakeholders. Digital media can have a significant impact on an organization’s reputation in a matter of minutes.
As digital media continues to grow, so do the benefits for companies. To stay relevant in today’s digital era, organizations must adapt. Digital media allows organizations to deliver the right content at the right time to the right people, especially when driven by a research-based approach.