The mission of the IPR Behavioral Insights Research Center is to conduct research on the factors that influence attitude and behavioral change to enable effective communication. BIRC can help professionals understand how and why people think and behave the way they do in this ever-changing business environment. One research area is to understand how the emerging fields of cognitive neuroscience, behavioral economics, social psychology and narrative theory can impact and influence the study and practice of public relations.
The IPR Digital Media Research Center (DMRC) is a comprehensive resource for information about digital media, best practices, measures and benchmarking. In addition to conducting signature research, the DMRC has a continuously growing database of overviews for published academic and professional research that provide insight into how digital media are impacting public relations.
The mission of the IPR Measurement Commission is to develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations. The Measurement Commission comprises researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation who represent four segments of the global public relations industry: (i)corporations, government, and non-profits; (ii) public relations agencies; (iii)research firms; and (iv)academia.
The IPR Commission on Organizational Communication is developing an agenda as a knowledge aggregator, model innovator and thought leader in the area of employee communication and engagement. Within the Commission, the IPR Organizational Communication Research Center is a go-to source for game-changing employee communication research, best practices and measures for engaging employees and building trust.