In A Car with IPR is a new video series by the Institute for Public Relations where we get to know some of the leaders in the public relations industry.

We find out what makes them tick, talk to them about research, and ask them to look into their crystal ball to see what’s in store for the industry.


Episode 9 | Diane Schwartz, CEO of Ragan Communications 

In the ninth episode of “In A Car with IPR,” we take a trip “Back to the Future” style to our interview with Diane Schwartz, CEO of Ragan Communications, in a carriage ride in Central Park before the COVID-19 pandemic. In these flashbacks, Diane and Tina McCorkindale, IPR President & CEO, discuss IPR’s latest research and Diane’s background as a journalist. 

Then, we meet up again on Zoom to discuss how COVID-19 has impacted the PR profession, the industry’s future, the mission of the Diversity Action Alliance, and Ragan’s commitment to diversity, equity, and inclusion.

Deleted Scenes with Diane Schwartz

In these deleted scenes with Diane Schwartz, we learn her career highlights as a journalist, the changing levels of trust in news sources, and what Ragan Communications has been up to during the COVID-19 pandemic.

Previous Episodes

Special Edition | Featuring Steve Cody, Peppercomm

As an avid history and Burr-Hamilton enthusiast, IPR Chair Steve Cody invited IPR President & CEO Tina McCorkindale to recreate the historic duel between Aaron Burr and Alexander Hamilton in Weehawken, NJ.

In this special edition episode, Steve and Tina discuss what they see on the horizon for 2020 in the PR industry. They discuss the upcoming election, authenticity, and the important issues the industry will face in 2020.

Episode 8 | Rob Clark, Medtronic

In this episode, we head to the US Bank Stadium to meet up with Rob Clark, CCO of Medtronic, to discuss the rising costs of healthcare, diversity and inclusion, the future of work and more. Join Rob and IPR President & CEO Tina McCorkindale as they take an exclusive tour of The Minnesota Vikings stadium and learn more about the “purple people eaters.”

Deleted Scenes with Rob Clark

We touch down in the “Twin City” with Rob Clark, CCO of Medtronic, in these deleted scenes. He gives us a tour of the US Bank Stadium, talks about his career highlights, the future of the healthcare industry and more.

Episode 7 | Mark Weiner, PRIME Research & Cision

In this episode of In A Car with IPR, we head to Ponte Vedra Beach, Florida, to meet up with the Director of the IPR Measurement Commission, Mark Weiner. As Chief Insights Officer of Cision and CEO of PRIME Research, Mark shares his insights on the future of PR measurement. Join Mark and Tina McCorkindale, IPR President & CEO, as they cruise in a golfcart discussing the big data revolution, the Measurement Commission, and more!

Deleted Scenes with Mark Weiner

Watch Mark and Tina brave the 104-degree weather in Ponte Vedra, Florida, while discussing Mark’s career highlights, hobbies, and measurement tips. Learn more about the Director of the IPR Measurement Commission in these deleted scenes.

Episode 6 | Catherine Blades, Aflac

In this episode, we hop on a streetcar in “The Big Easy” (aka New Orleans) and discuss the latest in PR research with Catherine Blades, SVP and Chief ESG and Communications Officer at Aflac. Catherine gives us her take on diversity, equity, and inclusion (DE&I), the future of PR measurement, and the importance of CSR.

In honor of Childhood Cancer Awareness month, we also meet up with a special guest who introduces us to the My Special Aflac Duck! Named one of Time’s best inventions of 2018, Catherine shares how Aflac developed this heartwarming technology for children with cancer in mind.

So please, join us on a tour of the French Quarter, find out what the future holds for the PR industry, and all that jazz!

Deleted Scenes with Catherine Blades

From beignets at Café Du Monde to charbroiled oysters at Drago’s, watch Catherine and Tina discuss the future of PR while trying these New Orleans’ staples. Learn more about Catherine’s career, her favorite book, a favorite pastime, and favorite things about New Orleans!

Episode 5 | Marcia DiStaso, University of Florida

In the fifth episode of “In A Car with IPR,” we head to Gainesville, Florida home to the University of Florida. We meet up with Marcia DiStaso, Ph.D., IPR Trustee and University of Florida’s PR Department Chair and Associate Professor. Join Marcia and IPR President & CEO Tina McCorkindale, as they take us on a golf cart tour of the campus while discussing the latest research from the IPR Digital Media Research Center, the future of work, cybersecurity and more!

Deleted Scenes with Marcia DiStaso

Watch Marcia and Tina explore the University of Florida from “The Swamp” to “The French Fries” and everywhere in between. Learn more about corporate purpose, the rewards of working in academia and more about Marcia! She shares her career highlights and why she made the career transition from finance to communications.

Episode 4 | Brian Lott, Mubadala Investment Company

In the fourth episode of #InACarWithIPR, we interview Brian Lott, Chief Communications Officer of Mubadala, a global investment company in Abu Dhabi. In this episode, IPR meets up with Brian in Washington DC, where we take a ride around the US capitol discuss international public relations, the best advice Harold Burson ever gave him, the importance of research and the future of the industry.

Deleted Scenes with Brian Lott

Watch Brian and Tina master the art of riding the electric scooter, re-enact Forrest Gump and discuss some of Brian’s favorite things. Brian shares more about his love for Prince, the opera and the public relations profession!

Episode 3 | Eileen Sheil, Cleveland Clinic

Join us as Cleveland Clinic’s Eileen Sheil takes us through the fast-paced world of health communications. In this episode, Sheil gives us an exclusive tour of a Mobile Stroke Treatment Unit, discusses her role at Cleveland Clinic, and shares the latest IPR research.

Deleted Scenes with Eileen Sheil 

Want to learn more about Cleveland Clinic’s Eileen Sheil? Check out these deleted scenes! We talk more about her role as executive director of corporate communications, what makes her tick, and the future of PR.

Episode 2 | Steve Cody, Peppercomm

Join Steve Cody, founder and CEO of Peppercomm, as we walk the streets of New York City in our second #InACarwithIPR episode! In this episode, Steve Cody and IPR President & CEO, Dr. Tina McCorkindale talk about research, the future of PR and more!

Deleted Scenes with Steve Cody

Take a look behind the scenes of #InACarWithIPR episode two featuring Peppercomm’s Steve Cody!

Episode 1 | Linda Rutherford, Southwest Airlines

Join Southwest’s SVP and CCO Linda Rutherford as we take flight in our very first #InACarwithIPR episode! In this episode, get a behind-the-scenes tour of Southwest’s headquarters in Dallas, Texas, and learn some valuable communications insights from Linda Rutherford.

Deleted Scenes with Linda Rutherford

Take a look behind the scenes of #InACarWithIPR episode one featuring Southwest Airlines’ SVP and CCO Linda Rutherford!

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