In A Car with IPR
is a video series by the Institute for Public Relations, where we get to know some of the leaders in the communications and public relations industry.

We find out what makes them tick, discuss the latest in research, and ask them to look into their crystal ball to see what’s in store for the communications industry. They discuss a myriad of topics including: behavioral insights, employee communication, sustainability, diversity, equity, and inclusion, the future of work, and more!

Episode 17 | Laura Duda, The Goodyear Tire & Rubber Company

Brace yourself for IPR’s most high-flying episode yet. In this edition of #InACarWithIPR, Tina McCorkindale, Ph.D., president and CEO of IPR, joins Laura Duda, SVP and CCO of The Goodyear Tire & Rubber Company, on a ride in the iconic Goodyear Blimp.

Join them as they give you much more than a bird’s eye view of everything from Goodyear’s unique community engagement approach to Laura’s career evolution — from journalist to communications leader. You also might learn a little bit about what makes something “blimp-worthy” too.

Previous Episodes

In our latest episode, Tina McCorkindale, Ph.D., president and CEO of IPR, takes us to the Wisconsin horse farm with Maril MacDonald, CEO and founder of Gagen MacDonald. Together, they’ll explore a unique retreat that Gagen MacDonald has developed for leaders alongside two special four-legged guests.

Watch as they discuss how to lead with strength and empathy during a time of perpetual change and uncover emerging trends communications leaders should understand. Join us for an episode that might even inspire you to say, “yee-haw!”

Jump aboard a carousel in this episode of #InACarWithIPR with Brooklynite Diana Littman, IPR Vice Chair and CEO of MSL U.S., to discuss new research on the influencer pay gap, employee communication in a hybrid work environment, and more.

Join our host Tina McCorkindale, Ph.D., IPR President and CEO, as she tours Brooklyn with Diana and learns about her extensive career in the PR agency realm. They will also explore insights from MSL reports, “Time to Face the Influencer Pay Gap,” which identifies entry and success barriers for diverse creators, and “Where’s Your Water Cooler,” on how traditional internal communication efforts impact employee perceptions.

In our latest episode of #In A Car with IPR, we head to the live music capital of the world, Austin, Texas, with our host Tina McCorkindale, Ph.D., IPR President and CEO, to discuss crucial new research with IPR Trustee and eminent scholar Natalie Tindall, Ph.D., Professor and Director of the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin. She is also Co-Director of the IPR Center of Diversity, Equity, and Inclusion.

In this episode, Dr. Tindall shares her knowledge on improving diversity in organizations, participatory culture, and intersectionality in strategic communication practices. Dr. Tindall defines identity, intersectionality, and how identity goes beyond the superficial stereotypes we know. Join us in the great city of Austin as we discuss her research, her favorite reads, some of Austin landmarks, and more!

Part Two: Dr. Tindall Discusses Intersectionality

In Part Two of this episode, we dive even deeper with Dr. Natalie Tindall (University of Texas at Austin) into her research on identity and inclusion. Read more of her work in the IPR Center of Diversity, Equity, and Inclusion here: https://instituteforpr.org/center-for-diversity-equity-and-inclusion/.

We are kicking of the 2023 Season of #InACarwithIPR, with Stacey Jones of Accenture in the Metaverse. In this episode, our host Tina McCorkindale visits Stacey Jones in Accenture’s virtual workspace, the Nth Floor, and learns how the future of work will evolve. 

In the second episode of In A Car with IPR – Zoom Edition, we meet up again with Brandi Boatner of IBM, Iman Jefferson of Nextdoor, and Kristena Lucky of BCW Global, to discuss how they are approaching 2021 in a whole new light. 

This talented trio discusses everything from hybrid work models, to the one-year impact of COVID-19, to the influence of the new presidential administration, and more!

Deleted Scenes 

For a deeper dive, watch Brandi, Iman, Kristena, and Tina in the deleted scenes of this episode. They discuss everything from their favorite meals to favorite podcasts, books, and more!

In the second episode of In A Car with IPR – Zoom Edition, we meet up again with Brandi Boatner of IBM, Iman Jefferson of Nextdoor, and Kristena Lucky of BCW Global, to discuss how they are approaching 2021 in a whole new light. 

This talented trio discusses everything from hybrid work models, to the one-year impact of COVID-19, to the influence of the new presidential administration, and more!

Deleted Scenes 

For a deeper dive, watch Brandi, Iman, Kristena, and Tina in the deleted scenes of this episode. They discuss everything from their favorite meals to favorite podcasts, books, and more!