The IPR Digital Media Research Center (DMRC) is a comprehensive resource for research and best practices in digital and social media. In addition to conducting signature research, the DMRC has a continuously growing database of overviews for published academic and professional research that provide insight into how digital media are impacting public relations.
Introduction: Public relations practitioners have – for decades – relied on the PESO model of paid, earned, shared, and owned media (Burcher, 2012)[1]. However, we argue that the PESO model is out ... more
Social media users, communicators, politicians, and media companies are all watching the ongoing issue of the so-called “TikTok ban” in the United States. On April 24, 2024, President Bi ... more
This blog is provided by the Digital Media Research Center (DMRC) Pew Research Center analyzed U.S. adults’ opinions on TikTok and how those opinions vary based on their posting activity. A surv ... more
Dr. Dam Hee Kim, Joshua von Herrmann, and Dr. Seungahn Nah researched the potential of news portals as influencers on civic engagement, specifically regarding community engagement and public affairs. ... more
Alethea examined how disinformation tactics are being used in social media to influence individuals. Specifically, Alethea studied X (formerly Twitter) accounts that they believed were being leveraged ... more
This summary is provided by the IPR Digital Media Research Center Victoria Oldemburgo de Mello, Dr. Felix Cheung, and Dr. Michael Inzlicht analyzed how X impacts user well-being, political polarizat ... more
Muck Rack analyzed current trends in journalism, including concerns about funding and trust, employment practices, and the implementation of generative AI. An online survey of 1,106 U.S. journalists w ... more
This summary is provided by the IPR Digital Media Research Center Dr. Yuan Sun, Dr. Jin Chen, and Dr. S. Shyam Sundar analyzed AI chatbots’ capability to simulate human-like conversations and w ... more
This blog is provided by the IPR Center for Diversity, Equity, and Inclusion and Digital Media Research One of the most exciting things about the public relations discipline is that it is intricately ... more
Pew Research Center analyzed podcast content in the United States, specifically examining the guests hosted by top-ranked podcasts in 2022. A content analysis of 434 top podcasts with 24,004 episode ... more
This summary is provided by the IPR Digital Media Research Center The Reuters Institute and the University of Oxford researched how the growth of AI will impact the reliability of news information an ... more
This list of AI tools is updated periodically by the experts on the IPR Digital Media Research Center team. Many thanks to all who contributed, and special thanks to Martin Waxman who contributed an o ... more