The IPR Digital Media Research Center (DMRC) is a comprehensive resource for research and best practices in digital and social media. In addition to conducting signature research, the DMRC has a continuously growing database of overviews for published academic and professional research that provide insight into how digital media are impacting public relations.
Muck Rack analyzed current trends in journalism, including concerns about funding and trust, employment practices, and the implementation of generative AI. An online survey of 1,106 U.S. journalists w ... more
This summary is provided by the IPR Digital Media Research Center Dr. Yuan Sun, Dr. Jin Chen, and Dr. S. Shyam Sundar analyzed AI chatbots’ capability to simulate human-like conversations and w ... more
This blog is provided by the IPR Center for Diversity, Equity, and Inclusion and Digital Media Research One of the most exciting things about the public relations discipline is that it is intricately ... more
Pew Research Center analyzed podcast content in the United States, specifically examining the guests hosted by top-ranked podcasts in 2022. A content analysis of 434 top podcasts with 24,004 episode ... more
This summary is provided by the IPR Digital Media Research Center The Reuters Institute and the University of Oxford researched how the growth of AI will impact the reliability of news information an ... more
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This summary is provided by the IPR Digital Media Research Center PwC analyzed how artificial intelligence (AI) will change how business is conducted in 2024. A survey of 1,026 U.S. executives was co ... more
Download the Full Report (PDF): Generative AI in Organizations: Insights and Strategies from Communication Leaders Download the Press Release: IPR Report News Release Download Social Graphics: IPR Rep ... more
PRWeek and Cision explored the evolution of the communications industry including changes to budgets and digital strategy. An online survey of 427 senior-level communication professionals was conducte ... more
This summary is provided by the IPR Digital Media Research Center Pew Research Center analyzed how Americans of different ages use social media platforms. A survey of 5,733 U.S. adults was conducted ... more
Davis + Gilbert researched significant trends and challenges in the public relations industry, including the use of artificial intelligence (AI) and the impact on businesses. A survey of 182 responden ... more
This summary is provided by the IPR Digital Media Research Center Deloitte analyzed the use of generative artificial intelligence (AI) across the communications industry and explored leaders’ persp ... more