IPR’s Digital Media Research Center is a comprehensive source for information about the social science of social media, best practices, measures and benchmarking. If you want to learn more about social media and how it is impacting the field of public relations, this is the place.
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Smith, Brian G., Smith, Staci, B., & Knighton, Devin (2018). Social media dialogues in a crisis: A mixed-methods approach to identifying publics on social media. Public Relations Review, 44, 562 ... more
Wang, Ruoxu & Huang, Yan (2018). Communicating corporate social responsibility on social media: Effects of CSR strategy and source on stakeholders’ perceptions. Corporate Communications: An Inte ... more
Eriksson, Mats (2018). Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice. International Journal of Strategic Communication, 12(5), 526-551. Summ ... more
Park, Hyojung, & Lee, Taejun (David) (2018). Adoption of e-government applications for public health risk communication: Government trust and social media competence as primary drivers. Journal of ... more
Brubaker, Pamela Jo & Wilson, Chris. (2018). Let’s give them something to talk about: Global brands’ use of visual content to drive engagement and build relationships. Public Relations Rev ... more
Citation Linjuan Rita Men, Wan-Hsiu Sunny Tsai, Zifei Fay Chen & Yi Grace Ji (2018). Social presence and digital dialogic communication: Engagement lessons from top social CEOs. Journal of Public ... more
Citation Brummette, John & Fussell Sisco, Hilary (2018). Holy guacamole! Framing and the Chipotle contamination issue. Journal of Communication Management, 22(3), 280-295. Summary In 2015, Chipotl ... more
Citation Sandlin, Jean Kelso, & Gracyalny, Monica L. (2018). Seeking sincerity, finding forgiveness: YouTube apologies as image repair. Public Relations Review, 44(3), 393-406. Summary As more apo ... more
Edrington, Candice, & Lee, Nicole (2018). Tweeting a Social Movement: Black Lives Matter and its use of Twitter to Share Information, Build Community, and Promote Action. Journal of Public Interes ... more
Lee, Nicole M. & Seltzer, Trent. C. (2018). Vicarious interaction: The role of observed online exchanges in fostering organization-public relationships. Journal of Communication Management, 22, 26 ... more
Hwang, Geumchan. (2017). An Examination of Crisis Response in Professional Athlete Scandals: A Sport Fan’s Perspective. International Journal of Crisis Communication, 1(2), 64-71. Summary This study ... more
Baek, Kanghui (2018). The geographic dimension of citizenship in digital activism: Analysis of the relationships among local and global citizenship, the use of social networking sites, and participati ... more
Lou, Chen, and Alhabash, Saleem. (2018). Understanding non-profit and for-profit social marketing on social media: The case of anti-texting while driving. Journal of Promotion Management, 24(4), 484 ... more
Plowman, Kenneth D., Wilson, Christopher (2018). Strategy and tactics in strategic communication: Examining their intersection with social media use. International Journal of Strategic Communication, ... more
Tsai, Wan-Hsiu Sunny, and Men, Rita Linjuan (2018). Social messengers as the new frontier of organization-public engagement: A WeChat study. Public Relations Review, 44(3), 419-429. https://doi.org/1 ... more
