Ascend with ELEVATE is a one-day exclusive event for IPR ELEVATE members. This retreat focuses on professional development, networking, and curated presentations led by industry leaders and experts. The day concludes with a happy hour and networking dinner with local Trustees. All costs are covered by the IPR ELEVATE membership. IPR ELEVATE members should leave the retreat feeling energized, inspired, and better equipped with new insights and skills to advance their professional journey.
RETREAT DETAILS | AGENDA | SPEAKERS | LOCATION
Southwest Address:
Southwest Airlines Headquarters (HDK)
2702 Love Field Drive, Dallas Texas 75235
Dress Code: Business Casual
Hotel:
Embassy Suites
3880 W. Northwest Highway Dallas, TX 75220
(Room block link provided in attendee invitation email. Please contact Rachel if you have difficulty booking.)
Contact with Questions: Rachel Beene (rachel@instituteforpr.org)
9:00 – 9:25 am
Welcome & Icebreaker
Tina McCorkindale, Ph.D., APR, President and CEO, Institute for Public Relations
9:25 – 9:55 am
Uplevel Your Career: Key Strategies and Trends
Jamie McLaughlin, Founder and CEO, Monday Talent
9:55 – 10:35 am
All Grown Up: A Mature Approach to Measuring Success in Communication
Orest Holubec, Executive Vice President and Chief Communication Officer, Providence
10:35 – 10:55 am
Coffee and Brain Break
10:55 – 11:40 am
Fireside Chat with Linda Rutherford and Whitney Eichinger, Moderated by Janine Savarese
Linda Rutherford, Chief Administration Officer, Southwest Airlines
Whitney Eichinger, Senior Vice President and Chief Communications Officer, Southwest Airlines
Janine Savarese, CEO, NextTech Communications
11:40 am – 12:30 pm
Lunch
12:30 – 1:15 pm
Empowering Leadership: Strategies for Strategic Communication Professionals
Yanique Woodall, Vice President of Communications and Customer Experience, CVS Health
1:15 – 2:00 pm
The ROI of LOL Workshop
Steve Cody, Co-founder and CEO, Peppercomm
Jackie Kolek, Chief Innovation Officer, Peppercomm
2:00 – 2:15 pm
Break & Start of the Regional Event
2:15 – 4:00 pm
Southwest Campus Tour
4:00 – 5:00 pm
Leadership Development in Public Relations: Exploring Crucibles of Experience Among Industry Veterans
Marlene S. Neill, Ph.D., APR, Fellow PRSA, Professor & Graduate Program Director, Baylor University
5:30 – 8:30 pm
Dinner at José on Lovers
4931 W. Lovers Lane, Dallas, Texas 75209
Tina McCorkindale, Ph.D., APR
Institute for Public Relations
Jamie McLaughlin
Monday Talent
Orest Holubec
Providence
Linda Rutherford
Southwest Airlines
Whitney Eichinger
Southwest Airlines
Janine Savarese
NextTech Communications
Yanique Woodall
CVS Health
Steve Cody
Peppercomm
Event Venue:
Hotel Recomendation:
2023 RETREAT PHOTOS:
