Ascend with ELEVATE is a one-day exclusive event for IPR ELEVATE members. This retreat focuses on professional development, networking, and curated presentations led by industry leaders and experts. The day concludes with a happy hour and networking dinner with local Trustees. All costs are covered by the IPR ELEVATE membership. IPR ELEVATE members should leave the retreat feeling energized, inspired, and better equipped with new insights and skills to advance their professional journey.

FORUM DETAILS | AGENDA | SPEAKERS | LOCATION

Southwest Address:
Southwest Airlines Headquarters (HDK)
2702 Love Field Drive, Dallas Texas 75235

Dress Code: Business Casual

Hotel:
Embassy Suites
3880 W. Northwest Highway Dallas, TX 75220
(Room block link provided in attendee invitation email. Please contact Rachel if you have difficulty booking.)

Contact with Questions: Rachel Beene (rachel@instituteforpr.org)

9:00 – 9:25 am

Welcome & Icebreaker

Tina McCorkindale, Ph.D., APR, President and CEO, Institute for Public Relations

9:25 – 9:55 am

Uplevel Your Career: Key Strategies and Trends

Jamie McLaughlin, Founder and CEO, Monday Talent

9:55 – 10:35 am

Models and Outcomes (official title TBD)

Orest Holubec, Executive Vice President and Chief Communication Officer, Providence

10:35 – 10:55 am

Coffee and Brain Break

10:55 – 11:40 am

Fireside Chat with Linda Rutherford and Whitney Eichinger, Moderated by Janine Savarese

Linda Rutherford, Chief Administration Officer, Southwest Airlines

Whitney Eichinger, Senior Vice President and Chief Communications Officer, Southwest Airlines

Janine Savarese, CEO, NextTech Communications

11:40 am – 12:30 pm

Lunch

12:30 – 1:15 pm

Empowering Leadership: Strategies for Strategic Communication Professionals

Yanique Woodall, Vice President of Communications and Customer Experience, CVS Health

1:15 – 2:00 pm

The ROI of LOL Workshop

Steve Cody, Co-founder and CEO, Peppercomm

Jackie Kolek, Chief Innovation Officer, Peppercomm

2:00 – 2:15 pm

Break & Start of the Regional Event

2:15 – 4:00 pm

Southwest Campus Tour

4:00 – 5:00 pm

Leadership Development in Public Relations: Exploring Crucibles of Experience Among Industry Veterans

Marlene S. Neill, Ph.D., APR, Fellow PRSA, Professor & Graduate Program Director, Baylor University

5:30 – 8:30 pm

Dinner at José on Lovers 

4931 W. Lovers Lane, Dallas, Texas 75209

Tina McCorkindale, Ph.D., APR
Institute for Public Relations

Jamie McLaughlin
Monday Talent

Orest Holubec
Providence

Linda Rutherford
Southwest Airlines

Whitney Eichinger
Southwest Airlines

Janine Savarese
NextTech Communications

Yanique Woodall
CVS Health

Steve Cody
Peppercomm

Jackie Kolek
Peppercomm

Marlene S. Neill, Ph.D., APR
Baylor University

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