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How can organizations better understand stakeholder perceptions of vaccinations and how does that influence vaccine confidence?

In this IPR webinar, IPR President and CEO Dr. Tina McCorkindale examines critical theories and models that increase vaccine uptake will be addressed as well as the indirect costs of vaccinations, effective message framing strategies, and intervention/incentive strategies for success. Finally, best practices of organizations will be spotlighted.

The democratization of information is accelerating. Healthcare consumers are actively seeking out an ever-wider range of information from an expanding range of resources, influencers, and voices to proactively manage their health. But according to The Fluency Report: Health Literacy by Syracuse University Newhouse School of Public Communications and W2O Emerging Insights Lab, companies are not the go-to source. Leading this webinar is Abby Hayes, Practice Leader of DE&I Engagement at Real Chemistry and Jason Davis, Research Professor in the Office of Research and Creative Activity at Syracuse University’s Newhouse School of Public Communications.

During the past year, meeting and event professionals across the globe were forced to adapt to the “new normal” of virtual events. Although most of us missed our in-person meetings, we discovered some advantages of virtual events like extended reach and accessibility. This has unlocked new opportunities for organizations to build valuable relationships with their customers, prospects, and other constituents through live events- both virtual and in-person. We are entering the era of year-round live engagement programs and it’s important to find a long-term virtual event solution that enables you to deliver best-in-class content, connect your audience members, build community, and allow for sponsor activation opportunities along the way.

In this IPR webinar, we’ll share tips and best practices on how to improve your virtual event channel so you can deliver great virtual events that your attendees will love.

In this webinar, you’ll learn:
-The latest technology trends impacting the virtual world
-The ongoing role of virtual events in your total event program
-How to build an engaging virtual event your attendees will love, and how to connect them with each other
-Best practices from industry peers for virtual events of all sizes

Every day content is published that’s inaccessible to many. Campaigns are launched that aren’t designed to be inclusive of people of all abilities, such as those with sight, hearing, speech and cognitive impairments. Over a billion people – one in eight of the world’s population – have some form of disability, making them a significant audience to exclude by default or design.

Based on the recently released study, Making Communications Accessible by Design by Current Global, this IPR Webinar provides an overview of why communicators have a moral and financial imperative to change, along with helpful resources for how to create more inclusive content and campaigns.

The importance of communication research, analysis, and evaluation continues to grow due to the pace of change in the marketplace and the corresponding need to make smarter and better decisions at the speed of business. Communicators must embrace the data that represent their performance and continue to apply that communication performance data as they evolve from “no data” to “simpler output-based tactical and performance data reporting” to “outcome-based data-informed predictive analysis and insights.”

The Institute for Public Relations Measurement Commission released the Communicator’s Guide to Research, Analysis, and Evaluation was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions.

Mark Weiner, Chief Insights Officer at Cognito, presented top-level findings from Communicator’s Guide to Research, Analysis, and Evaluation. Join us as he moderates Allyson Hugley, Vice President, Analytics and Market Research, Global Communications of Prudential Financial and Sarab Kochhar, Ph.D., Director of Communications of Kaiser Permanente, to explore why research, analysis, and evaluation are critical in communication.

Download the full report at: instituteforpr.org/communicators-guide-research-2021/

The importance of communication research, analysis, and evaluation continues to grow due to the pace of change in the marketplace and the corresponding need to make smarter and better decisions at the speed of business. Communicators must embrace the data that represent their performance and continue to apply that communication performance data as they evolve from “no data” to “simpler output-based tactical and performance data reporting” to “outcome-based data-informed predictive analysis and insights.”

The Institute for Public Relations Measurement Commission released the Communicator’s Guide to Research, Analysis, and Evaluation was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions.

Mark Weiner, Chief Insights Officer at Cognito, will present top-level findings from Communicator’s Guide to Research, Analysis, and Evaluation. Join us as he moderates Allyson Hugley, Vice President, Analytics and Market Research, Global Communications of Prudential Financial and Sarab Kochhar, Ph.D., Director of Communications of Kaiser Permanente, to explore why research, analysis, and evaluation are critical in communication.

In a world with unlimited supplies of vaccine and budget to support outreach, public officials could craft highly specific campaigns for each community and identity in the world. The vaccine would be simultaneously available to everyone, and our personal doctors would administer it and assure us of its safety and efficacy.

That world doesn’t exist.

The University of Florida recently held a “living literature review” with 16 social and behavioral psychologists, medical anthropologists, behavioral economists, neuroscientists, and political communications scholars to ask: What makes people resilient against misinformation? What drives vaccine hesitancy? Which frames will be most effective? What kinds of message strategies have been effective with specific communities? And finally, what are some of the best ways to make taking the vaccine a social norm? Eight principles emerged from those conversations that we believe can increase trust, acceptance, and demand for vaccination.

In this IPR webinar, Ann Christiano and Jack Barry from the Center for Public Interest Communications at the University of Florida, shared these principles and insights from a survey conducted in October to test them, along with examples of these principles in action.

With the staggered rollout around the world of the COVID-19 vaccine, compelling and targeted communications are central to increasing vaccine uptake. Employees and external audiences are increasingly depending on companies to be trusted sources for providing credible information and resources.

The Institute for Public Relations recently published an in-depth guide, “A Communicator’s Guide to COVID-19 Vaccines,” outlining research, theories, models, and research-driven recommendations for organizations to use when communicating about the COVID-19 vaccine.

Hosted by the guide’s author and IPR President and CEO, Tina McCorkindale this webinar shares some of the key findings from the guide.

Approximately half of social media managers say they work more than their colleagues and plan to leave their current role within two years, according to a new study of social media managers. The Institute for Public Relations, Ragan Communications, and the University of Florida partnered on a survey of more than 450 social media professionals about their career path, including the challenges and opportunities that lie ahead. The report focuses on the structure and budget of the social media function within organizations; the background, experience, and career path of the social media manager; and the job skills, work-life fit, and performance of the social media manager.

This IPR Webinar features Diane Schwartz, Ragan Communications, Dr. Marcia DiStaso, University of Florida, and Dr. Tina McCorkindale, as they discuss the key findings from the report and what the future looks like for the future social media managers.

The Makovsky Master’s Thesis of the Year Award recognizes and encourages graduate study and scholarship in public relations through an annual competition to find the best master’s thesis. This webinar will feature the four finalists and their outstanding thesis presentations.

Featuring:
—Connecting a Global Capability Framework for PR and Communication Management to Organizational and Cultural Socialization by Luis Fernando Vergara Arietta, University of Oklahoma

—How PR Agencies Communicate Diversity and Inclusion Practices on Their Websites by Gloris Trujillo, University of Alabama

—The Rise of Intelligent Machines: How Artificial Intelligence is Transforming the PR Industry by Manuelita Maldonado, University of Southern California

In celebrating the 20th Anniversary of the [revised} PRSA Code of Ethics, scholars, and practitioners will gather together to discuss the emerging ethical issues in public relations. In collaboration with PRSA Educators Academy, AEJMC Media Ethics Division, and our generous host, Institute for Public Relations, we welcome Dr. Erica Ciszek from UT Austin, Nina Smith from PoliSol Public Affairs, and Dr. Nneka Logan from Virginia Tech for a conversation on what’s ahead for public relations in a very curious environment that we affectionately refer to as “the new normal.”

Download Research Brief: Research Brief: Intercultural Competence
Download Presentation: Solutions – Intercultural Competence

Despite incremental efforts to increase training and education for leaders in the area of diversity and inclusion, there is little agreement across the industry about the core competencies needed by leaders to manage more diverse, globally astute organizations and communicate effectively with diverse publics.

What types of education or training resources do leaders in PR need to strengthen their competencies toward diversity and inclusion? Research supported by the Arthur W. Page Society opens a conversation for senior leaders to assess their assets and build the ideal competencies needed to effectively practice diversity and inclusion.

Join IPR President and CEO Tina McCorkindale, Ph.D., APR, as she shares more insights into the IPR 2020 Disinformation in Society Report. The webinar will explore the prevalence of disinformation in the U.S., the parties most responsible for sharing disinformation, the level of trust the American public has for different information sources, and whose job it is to combat disinformation.

As COVID-19 continues to threaten the health of millions worldwide, it also continues to significantly impact businesses and has led many corporate leaders to shift their priorities. For some, this means focusing more on internal engagement; for others, it necessitates a refreshed look at mobile technologies and the role they will play in this “new normal.”

The Institute for Public Relations and Peppercomm have released an in-depth e-book, “Leadership Perspectives: Leading and Looking Ahead Through COVID-19,” focused on critical topics affecting the public relations industry while looking ahead to the future of public relations and communication.

Presented by the Institute for Public Relations and Peppercomm, Moyra Knight, VP Communications, Corporate Citizenship & President Astellas Global Health Foundation of Astellas Pharma, Jennifer Witter, Chief Executive Officer/Founder of The Boreland Group Inc., and Jill Carapellotti, Group Vice President, Corporate of Macy’s, Inc., deep dive into the six overarching themes of the report.

Join HOK’s Firmwide Director of Interiors Tom Polucci and Director of Consulting Adam Stoltz as they discuss how to best prepare for the return to the workplace. COVID-19 will not only change the way we work, it will change how we engage with people and physical space. As we prepare to return to the workplace there are many elements we need to rethink, starting with our own personal readiness, the commute, access to the building, physical distancing, what we touch, and how we interact with each other.

A new social dynamic will be created with the potential for unease, increased anxiety, and conflict. To help people function at higher levels, feel more confident and at ease, we must not only address how we design the workplace but also create protocols and clearly communicate those with our colleagues. Returning to the workplace in an era of heightened sensitivity will take clear and decisive action, but we can create spaces that bring us together while keeping us apart.

Tina McCorkindale, Ph.D., APR, President and CEO of the Institute for Public Relations, and Steve Cody, Founder and CEO of Peppercomm and IPR Chair, discuss the results of a new study by IPR and Peppercomm that surveyed 403 communication executives and senior leaders to find out how their companies are communicating with and engaging their workforce during the COVID-19 pandemic.

Key topics include what are the most trusted go-to sources and channels for communicators, how the pandemic has impacted the workforce including employee satisfaction and productivity; what companies are communicating about and how they are tracking it; how diversity, equity, and inclusion initiatives have changed; how companies are preparing for the return-to-work; and best practices for internal communication during this crisis. (Aired April 21, 2020)

Tina McCorkindale, Ph.D., APR, President and CEO of the Institute for Public Relations, and Steve Cody, Founder and CEO of Peppercomm and IPR Chair, will discuss the results the new study by IPR and Peppercomm that surveyed 300 communication executives and senior leaders to find out how their companies were faring in the COVID-19 pandemic.

This session will discuss findings of how vital the communication function is during this crisis, the most-trusted and suggested sources, how prepared communicators are for the crisis and its impact on the business, and which stakeholders they are most communicating to about changes and updates. The session will also share advice with business leaders about ways to tackle issues surrounding COVID-19.

To read the full report, please visit here. 

Sixty-three percent of Americans view disinformation—or deliberately misleading or biased information—as a “major” problem in society, on par with gun violence (63%) and terrorism (66%), according to the 2019 Institute for Public Relations Disinformation in Society Report.

The 2019 IPR Disinformation in Society Report surveyed 2,200 adults with Morning Consult to determine the prevalence of disinformation, who is responsible for sharing disinformation, the level of trust in different information sources, and the parties responsible for combatting disinformation.

Learn more about disinformation’s role in society in this free webinar featuring IPR President and CEO Dr. Tina McCorkindale.

Measure & Evaluate Internal Communication for Maximum Effectiveness

In this first part of a two-part study, KPMG and the Institute for Public Relations (IPR) conducted a series of focus groups with female and male executives and mid-level leaders in agencies and corporations to find out their views on mentorship, leadership, work-life integration, workplace policies, and their ascension to the top. Both groups gave solutions for how to boost women in leadership in the profession. The results may surprise you!

One of the most exciting areas in research today is how behavioral science can help us better understand stakeholder decision making and behavior. This webinar provides an overview of the promising areas of research in behavioral science and its application in organizations, specifically communications and marketing. Best practices, case studies, and examples of behavioral science research from multiple perspectives will be presented.

Download Slides (PDF): Taking a Stand on Social Issues: The Evolving Roles of CMOs and CCOs

Many Chief Marketing Officers (CMOs) and Chief Communications Officers (CCOs) are now leading the way to give their organizations a social voice, both internally and externally, with employees, customers and clients. Companies are more comfortable with uncertainty and are spending more time addressing social topics that may, or may not, be related to their core business but are guided by their organizational principles and values.

Our special guest presenters—Southwest’s CCO, Linda Rutherford, and Peppercomm’s co-founder and CEO, Steve Cody— will share their adept perspectives of the shifting roles as a result of the current volatile social, cultural and political climate and will discuss the findings of our third study co-branded with Peppercomm.

Download Presentation:  IPR Webinar: Millennials @ Work: Perspectives on Reputation, Diversity and Inclusion

Sponsored By:

Millennials now represent the largest generation in the work force (35%), and they will be leaders in organizations and in the public relations profession for several decades. It’s no secret that Millennials place importance on diversity and inclusion (D&I) when considering a new job. 47 percent of Millennials consider the D&I of a workplace an important criterion in their job search compared to 33 percent of Gen Xers and 37 percent of Boomers.

Reputation is another top priority for Millennials when it comes to their careers. They place a higher value on building and maintaining a positive digital presence as a reputation booster at work compared to the other generations. One in five Millennials believe both their work and social media reputations are equally important.

Join Chief Reputation Strategist of Weber Shandwick and IPR Trustee, Leslie Gaines-Ross, and IPR Director of Research, Dr. Sarab Kochhar, with Millennials Josh Ferrari and Maddi Messner as they discuss and analyze the stigma around this age group and what they really seek out of a workplace.

In this webinar, the editorial team of the Institute for Public Relations’ Organizational Communication Research Center, Dr. Rita Men, Katy Robinson, and Patrick Thelen, will give an overview of the current issues, research trends and insights related to internal
communications. Recent studies on important issues such as leadership communication, internal use of social media, change communication, etc. will be reviewed and discussed.

Download Slides:  Trends and Insights in Internal Communication (PDF)