Events

IPR & PRIME Research Strategic Communication & Research Conference

September 13, 2018

Atlanta, GA

RSVP

Senior and emerging corporate and brand communicators are invited to attend this strategic research conference co-sponsored by PRIME Research and the Institute for Public Relations. Attendees will learn how to improve their return on PR investment using strategic research.

Speakers include global corporate and brand communicators; senior public relations researchers from top companies; and leading scholars in the field. They will share best practice case-studies that inform the public relations community and will share their own experiences proving PR’s value. This will be a great opportunity to contribute to and learn from illuminating discussions about communication research and its applications.

Individual Registration: $899 The all-inclusive registration fee of $899 will include tuition, a set of seminar materials, plus breakfast and lunch. Individual participants are responsible for their travel to Atlanta and for hotel lodging.

Recommended Hotel: Hotel Indigo Atlanta Vinings | 2857 Paces Ferry Road SE, Atlanta Georgia, 30339 | 1-770-432-5555 | http://bit.ly/HotelIndigoATL

Research Bootcamp An optional research bootcamp will be held the day before the conference (September 12, 2018) led by Dr. Sarab Kochhar, Director of Research of IPR, Dr. Tina McCorkindale, President & CEO of IPR, and Mark Weiner, CEO of PRIME Research. Individual registration for the bootcamp is $395. The bootcamp will be held from 2pm to 5pm.

Cancellation Policy Refund of the registration cost, less an administrative fee of $200, will be made if written notice of cancellation is sent no later than August 12, 2018. Cancellation requests made after the August 12 deadline will NOT be entitled to a refund. Cancellation of registration for this event must be made in writing and emailed to marybeth@instituteforpr.org. Substitute attendees will be permitted (with appropriate documentation and fee adjustment). All registration forms must be complete in order to be processed. Speakers, sessions and other conference events are subject to change without notice.

Held at the Corporate Headquarters of Home Depot

#IPRPRIME18

Agenda

September 13, 2018

8:00 a.m. - 8:45 a.m.

Breakfast and Registration

8:45 a.m. - 9:00 a.m.

Welcome and Introductions

9:00 a.m. - 9:45 a.m.

Whitney Drake, General Motors – Art and Science: How measurement and creative content intersect

9:45 a.m. - 10:30 a.m.

Andrew Bowins, Entertainment Software Association: A Conversation with Mark Weiner

10:30 a.m. - 11:00 a.m.

Networking Break

11:00 a.m. - 11:45 a.m.

Yanique Woodall, Home Depot

11:45 a.m. - 12:30 p.m.

Dr. Marcia DiStaso, Chair and Associate Professor, University of Florida – The Science of Influence: How Social Media Affects Decision Making in the Healthcare, Travel, Retail and Financial Industries

12:30 p.m. - 1:30 p.m.

Lunch

1:30 p.m. - 2:15 p.m.

David Cantor, The Bill and Melinda Gates Foundation – Understanding public perceptions of overseas development assistance

2:15 p.m. - 2:45 p.m.

Networking Break

2:45 p.m. - 3:30 p.m.

Sarab Kochhar, IPR – Intelligence: Theory, Practice, and Everything in Between

3:30 p.m. - 4:15 p.m.

Jen Bruce, Adobe

4:15 p.m. - 4:30 p.m.

Conclusion: Tina McCorkindale, IPR – Where is the research and measurement industry going? A brief look into the future