This abstract is summarized by IPR from the original journal article published in the Public Relations Journal.
Katie R. Place, Ph.D. explored digital, social, and mobile public relations efforts with low-income publics to best meet their complex and evolving dialogic engagement needs.
The author conducted an exploratory, qualitative study consisting of 39 interviews of public relations and communications professionals representing organizations that serve low-income publics. These interviews offered insights regarding dialogue and engagement via digital, social, and mobile technologies.
Key Findings:
- Digital, social, and mobile networks were perceived to maximize dialogue and help spread information among low-income publics.
- Interpersonal and listening-based approaches to dialogue emphasizing the values of mutuality and empathy may best guide dialogic engagement with low-income publics.
- Face-to-face communication supported more “organic” and personalized dialogic engagement (often in coordination with mobile and social technology)
Read more here to explore how organizations cultivate dialogic engagement with low-income individuals via digital, social, and mobile technologies and the theoretical and practical implications.
Place, K. R., Ph.D., (2019). Exploring Digital, Social and Mobile Dialogic Engagement with Low-Income Publics. Public Relations Journal, 12(4), 1-17.
