This summary is provided by the IPR Organizational Communication Research Center and IPR Digital Marketing Research Center.
Dr. Shan Xu and colleagues examined potential threats of technology in the workplace, specifically the adoption of artificial intelligence (AI).
Three online surveys of Americans were conducted. The first surveyed 890 participants in March 2022, the second surveyed 671 participants in April 2022, and the third surveyed 553 participants in May 2022.
Key findings include:
1.) Attitudes toward AI adoption in the workplace became increasingly negative over the three-month study period.
2.) Using the lens of diffusion of innovation theory, the study identified four significant attributes that may lead to more positive attitudes toward the adoption of AI over time:
– Relative advantage (the degree to which an innovation is perceived as advantageous)
– Compatibility (the degree to which an innovation is viewed as being consistent with current practice or addressing needs)
– Observability (the degree to which the adoption of an innovation is visible to others)
– Threat (individuals’ perceptions regarding their susceptibility to and the resulting severity of technologies)
Read the original article here.
Authors:
Shan Xu, Ph.D., Texas Tech University
Kerk F. Kee, Ph.D., Texas Tech University
Wenbo Li, Ph.D., Stony Brook University
Masahiro Yamamoto, Ph.D., University at Albany
Rachel E. Riggs, Ph.D., University of North Florida
