IPR is featuring research and some of the many Hispanic pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month.
Pew Research Center examined Hispanic Americans’ habits around news consumption, and how these habits differ between U.S.-born Latinos and immigrants.
An online survey of 5,078 U.S. Hispanic adults was conducted Nov. 6-19, 2023. Additional information on news habits came from a study of 8,842 U.S. adults, including 1,193 Hispanic adults, conducted Sept. 25–Oct. 1, 2023.
Key findings include:
1.) 54% of U.S. Hispanic adults said they get their news mostly in English, and 21% get their news mostly in Spanish.
– However, 79% of U.S.-born Hispanic adults prefer to get their news in English, compared to 22% of immigrants.
2.) 65% of respondents said they prefer digital devices for news over TV, radio or print, compared to 55% of white Americans and 50% of Black Americans
3.) 22% of Hispanic adults said they follow the news “all” or “most of the time,” a decrease from 2020 (31%).
– 10% of Hispanic adults ages 18-29 said they follow the news “all” or “most of the time,” compared to 44% of Hispanic adults ages 65 and older.
