PRCA examined the perceptions of public relations practitioners toward their role in communicating the climate crisis.
A survey of 230 communications practitioners was conducted from June 1-27, 2023.
Key findings include:
1.) 95% of practitioners are advising clients/colleagues on how they can communicate the part they play in the climate crisis.
2.) 47% of clients/organizations are implementing sustainability policies and practices.
— 44% are taking measures to reduce their carbon footprint
— 38% are contributing to debates on the subject
— 34% are educating their consumers in their communication and carbon footprint measures.
3.) 44% said the knowledge their clients/organizations have of climate change is often “incorrect” or “misinformed.”
— 58% feel like their client/organization needs to be an expert in order to contribute to the debate.
4.) 57% feel like the organization they work for is not doing enough to tackle the climate crisis.
— 33% have experienced requirements for team members to travel for meetings that could have been online.
— 20% have had clients/bosses not believing in the climate crisis in general.
Read the full report here
